Facebook Tips & Tricks, The New Twitter, and the Art of Social Listening & Response

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There are all sorts of tips and tricks available to anyone with a browser and a search query, but is there anything you've learned that you wish you knew about much sooner? Or if you'd known what to ask, that you would have?

In this presentation, you get a sampling of Facebook tips that aren't commonly found or written about; an introduction to the features and functions the new Twitter interface; and an overview of the whats, whos, hows, and whys of listening on social channels, and how to respond appropriately.

This is the second of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

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  • http://www.oldmedianewtricks.com/update-facebook-on-weekends-twitter-in-morning/
    http://danzarrella.com/data-shows-articles-published-on-the-weekend-are-shared-on-facebook-more.html
  • Freund says his interest in media is driven by a desire to communicate big ideas to people. "And to share those ideas with people over distances or larger and larger groups of people."
  • This, for the most part, is a one time investment.
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  • Rules of engagement. You get to decide how people will play, BUT... You’ve got to give people a lot of leash. Living room rule in blogging – if you wouldn’t say it in someone’s living room, don’t say it yourself, and you’d be within your rights not to tolerate it...but it’s a slipperly slope, too.
  • Facebook Tips & Tricks, The New Twitter, and the Art of Social Listening & Response

    1. 1. Facebook Tips & Tricks, An Introduction to the New Twitter, and The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part Two of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
    2. 2. During Part Two...  Faceboook Tips & Tricks We’ve Learned and Loved Along the Way  As If Twitter Wasn’t Confusing Enough...  The Art of Social Listening & Response @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    3. 3. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    4. 4. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Dig Facebook Science
    5. 5. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Share Your Vision
    6. 6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Let Your Audience Be Smart
    7. 7. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Get Personal
    8. 8. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Use Privacy Settings
    9. 9. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tweak Your Photo
    10. 10. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Tag Relevantly
    11. 11. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Like and Comment
    12. 12. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    13. 13. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Old Twitter...
    14. 14. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Twitter!
    15. 15. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Where’s NH?
    16. 16. Success Story “Someone from Florida found me on Twitter, saw my shop posting, was on vacation in NH, stopped into my little ol' boutique, and bought three of my custom signs. Ding! Crazy Twitter success!” Stacey Lucas (VeggieArtGirl.com) Holderness, NH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    17. 17. No Gatekeepeers @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    18. 18. On the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    19. 19. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Rule of 2K Still Applies
    20. 20. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Functionality
    21. 21. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself New Usefulness
    22. 22. Same Editorial Planning @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    23. 23. Do Automate... 1. “Evergreen” content and brand-building content  Quotes related to your message, mission, and vision  Links – to existing content on your blog or site, to external content, news stories, articles, etc.  Tips, resources, and recommendations for customers/clients/strategic partners  Fun facts and trivia (industry-related or otherwise) 2. Promotions to complement your marketing strategy and sales calendar 3. Your “Thanks for Following” message (auto DM) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    24. 24. Don’t Automate... 1. Relationship building 2. Professional “flirting” – engaging industry VIPs, retweeting colleagues and connections 3. “Karma” tweets – props, kudos, greetings to others 4. Time-sensitive content @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    25. 25. Back on the Go... @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    26. 26. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    27. 27. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Karl Menninger “Listening is a magnetic and strange thing, a creative force. “The friends who listen to us are the ones we move toward. “When we are listened to, it creates us, makes us unfold and expand.”
    28. 28. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Why?
    29. 29. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Aberdeen Group Product Marketing and Market Research Public Relations Customer Support and Retention Brand Reputation Risk Competitive Intelligence Overall Biz Innovation
    30. 30. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Target Market Industry Groups Media Superstars Partners/Vendors Existing Clients Who?
    31. 31. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself What? Company Name Competitor Names Products/Services Key Employees Branding Assets Industry Keywords
    32. 32. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself How? Free alerts Built into software Actively search Pay for monitoring services Social CRM suites
    33. 33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    34. 34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    35. 35. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    36. 36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    37. 37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself 1. How You Act 2. How You React 3. How to handle user-generated content on your own social channels Three Basics Source: Vancouver Film School http://www.flickr.com/photos/vancouverfilmschool/3673604186
    38. 38. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Brand * Action * Responsiveness The “BAR”
    39. 39. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Professional Flirting Think casual, natural, friendly. Add a comment here, a thoughtful observation there, share a joke, “smile” through your communications – online or in person. Think LEVITY. Social media platforms are particularly ripe for these types of exchanges. RELAX. Spread good vibes. Enjoy life.
    40. 40. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself UGC on Your Turf
    41. 41. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    42. 42. Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

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