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The State of New Hampshire on Facebook; A 6-Step Social Marketing Action Plan; and Social Content Integration & Automation

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Change is constant, and yet there's consistency in the change. Facebook adoption is growing rapidly throughout the world in general and in New Hampshire in specific. Regardless of where you are,......

Change is constant, and yet there's consistency in the change. Facebook adoption is growing rapidly throughout the world in general and in New Hampshire in specific. Regardless of where you are, though, diving into social media is just the first step - figuring out what to do there comes next. And rather than let it overwhelm you, there are ways to leverage your time and efforts across multiple channels.

This presentation reveals Facebook user demographics in NH as of September 2010; lays out a simple 6-step process for handling your social media marketing; and demonstrates what's possible in terms of having content from one platform populate others automagically.

This is the first of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

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  • It means the audience is there, and they’re still coming in increasing numbers, and for anyone who tells you that’s it’s just people goofing around with games, or don’t want to know what people had for breakfast, or that there’s a movement of the intelligentista who are leaving or ignoring Facebook, please know that we’re talking about the next Google. Google has a 67% share of the search market, which means 1/3 of Internet users don’t use it. The people who do search on Google are searching for things that are just as ridiculous, if not more so. And no one rides people about what they search on Google. Why?

Transcript

  • 1. NH on Facebook, Your 6-Step Social Marketing Action Plan, and Content Integration & Automation
    Part One of a Bootcamp for the
    Mount Washington Valley
    Economic Council (MWVEC.com)
    Presented by Lani & Allen Voivod
    Co-owners and Content Lovers
    of Epiphanies, Inc.
    http://Facebook.com/AhaYourself
    On Twitter? Our Twitter handles are on each slide, use hashtag#AhaNH
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 2. The Man Your Man Could Smell Like
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 3. During Our Time Together...
    • The State of the State on Facebook
    • 4. 6-Step Social Marketing Action Plan
    • 5. Content, Integration, and Automation
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 7. State of the State
    56.9% of total 18+ population (589,200)
    646,340 including 13-17 year olds (est.)
    56.6% of the 18+ are women (333,440)
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 8. Stats by Age and Gender
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 9. So What?
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 10. 1. Strategy
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 11. Why Do It?
    ??
    • State of NH: Engage a younger audience
    • 12. Comcast: Deliver customer service, salvage reputation
    • 13. 12in12K: Raise at least $12,000 for one charity per month for a year
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 14. 2. Content Creation
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 15. What to Say
    in other words...
    say anything!
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 28. 3. Broadcast
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 29. Tools to Automate Broadcasting
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 30. 4. Engagement
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 31. Conversations
    Questions to ask:
    • To whom will you talk? (Everyone to start? Only people with XX connections?)
    • 32. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
    • 33. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 34. 5. Audience Building
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 35. Incentive
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 36. 6. Measurement
    • Traffic
    • 37. Revenue/cost
    • 38. Earned media
    • 39. Friends/Followers/ Fans
    • 40. Interactions
    • 41. Number of kittens saved, spayed/neutered
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 42. See the Matrix
    (Psst....It’s all about LEVERAGE!)
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 43. Social Marketing Content Ecosystem
    Profile &
    Fan Page
    Your Handle: ___________________
    Brand-friendly, keyword conscious Profile, 160 characters or less:
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    _______________________________
    Your Fan Page’s name:
    _______________________________
    Its role, positioning, & purpose:
    _______________________________
    _______________________________
    _______________________________
    Your BLOG,
    Your HUB
    Your Blog’s Top 5 Categories
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Your Website
    Pages in Your Core Site Map
    (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)
    1. ______________________________
    2. ______________________________
    3. ______________________________
    4. ______________________________
    5. ______________________________
    Complete your Profile 100%:
    Current position
    Two past positions
     One educational spot
     Profile summary & photo
     Specialties
     At least 3 recommendations
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 44. Editorial Planning
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 45. Your Blog Feeds Twitter,Facebook, LinkedIn
    OR
    You
    Webmaster
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 46. Blog -> Twitter
    Twitter
    http://wordpress.org/extend/plugins/
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 47. Blog -> Facebook
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 48. Blog -> LinkedIn
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 49. Twitter -> Blog
    http://twitter.com/goodies/widgets
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 50. Twitter -> Facebook
    http://twitter.com/goodies/widgets
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 51. Twitter -> LinkedIn
    In the “Application Directory”
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 52. Facebook -> Blog
    http://developers.facebook.com/plugins
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 53. Facebook -> Twitter
    http://www.facebook.com/twitter
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 54. Facebook -> LinkedIn
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 55. Avoid Duplicates
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 56. @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 57. FB + YouTube
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 58. FB + Twitter
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 59. FB + SlideShare
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 60. FB + NetworkedBlogs
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 61. FB + Email
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 62. “Okay, Allen – so why am I doing this?”
    To save time...
    • Post once, feed multiple platforms
    • 63. Pre-load and post-date
    ...and make money!
    • Greater (and even viral) visibility
    • 64. Better search engine results
    • 65. Reach ever more targeted audiences
    • 66. Be where THEY want to be reached!
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself
  • 67. Thank you!
    If you got information of value out of this presentation that made it worth your time to be here, please:
    1. Become a “Liker” at:
    http://facebook.com/AhaYourself
    or by cell, text LIKE AHAYOURSELFto FBOOK (32665) to become a Liker
    2. Write on our wall and tell the world about one gem you got out of our time together.
    3. If you saw us live and took photos or videos, please post them to our Page, too!
    4. Tweet with the hashtag#AhaNH
    @EpiphaniesInc | @LaniVoivod | @AllenVoivod |Facebook.com/AhaYourself