NH on Facebook, Your
6-Step Social Marketing
Action Plan, and Content
Integration & Automation
@EpiphaniesInc | @LaniVoivo...
The Man Your Man
Could Smell Like
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
During Our Time Together...
 The State of the State
on Facebook
 6-Step Social
Marketing Action Plan
 Content, Integrat...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
State of the State
56.9% of total 18+
population
(5...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Stats by Age and Gender
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
So What?
1. Strategy
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Why Do It?
 State of NH: Engage
a younger audience
 Comcast: Deliver
customer service,
salvage reputation
 12in12K: Rai...
2. Content Creation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
What to Say
 Share links
 Promote events
 Give props
 Post deals
 Ask questions
 Answer questions
 Offer tips
 Rev...
3. Broadcast
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Tools to
Automate Broadcasting
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
4. Engagement
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Conversations
Questions to ask:
 To whom will you
talk? (Everyone to start?
Only people with XX
connections?)
 Who will ...
5. Audience Building
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Incentive
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
6. Measurement
 Traffic
 Revenue/cost
 Earned media
 Friends/Followers/
Fans
 Interactions
 Number of kittens
saved,...
See the Matrix
(Psst....It’s all about LEVERAGE!)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Your Handle: ___________________
Brand-friendly, keyword conscious
Profile, 160 characters or less:
______________________...
Editorial Planning
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Your Blog Feeds Twitter,
Facebook, LinkedIn
OR
You Webmaster
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/Ah...
Blog -> Twitter
http://wordpress.org/extend/plugins/
Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/Ah...
Blog -> Facebook
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Blog -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Twitter -> Blog
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Twitter -> Facebook
http://twitter.com/goodies/widgets
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYours...
Twitter -> LinkedIn
In the “Application Directory”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook -> Blog
http://developers.facebook.com/plugins
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYour...
Facebook -> Twitter
http://www.facebook.com/twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook -> LinkedIn
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Avoid Duplicates
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + YouTube
FB + Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + SlideShare
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + NetworkedBlogs
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
FB + Email
“Okay, Allen –
so why am I doing this?”
To save time...
 Post once, feed multiple platforms
 Pre-load and post-date
...a...
Thank you!
If you got information of value out of
this presentation that made it worth
your time to be here, please:
1. Be...
Upcoming SlideShare
Loading in …5
×

The State of New Hampshire on Facebook; A 6-Step Social Marketing Action Plan; and Social Content Integration & Automation

1,791 views

Published on

Change is constant, and yet there's consistency in the change. Facebook adoption is growing rapidly throughout the world in general and in New Hampshire in specific. Regardless of where you are, though, diving into social media is just the first step - figuring out what to do there comes next. And rather than let it overwhelm you, there are ways to leverage your time and efforts across multiple channels.

This presentation reveals Facebook user demographics in NH as of September 2010; lays out a simple 6-step process for handling your social media marketing; and demonstrates what's possible in terms of having content from one platform populate others automagically.

This is the first of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,791
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • It means the audience is there, and they’re still coming in increasing numbers, and for anyone who tells you that’s it’s just people goofing around with games, or don’t want to know what people had for breakfast, or that there’s a movement of the intelligentista who are leaving or ignoring Facebook, please know that we’re talking about the next Google. Google has a 67% share of the search market, which means 1/3 of Internet users don’t use it. The people who do search on Google are searching for things that are just as ridiculous, if not more so. And no one rides people about what they search on Google. Why?
  • The State of New Hampshire on Facebook; A 6-Step Social Marketing Action Plan; and Social Content Integration & Automation

    1. 1. NH on Facebook, Your 6-Step Social Marketing Action Plan, and Content Integration & Automation @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Part One of a Bootcamp for the Mount Washington Valley Economic Council (MWVEC.com) Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. http://Facebook.com/AhaYourself On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
    2. 2. The Man Your Man Could Smell Like @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    3. 3. During Our Time Together...  The State of the State on Facebook  6-Step Social Marketing Action Plan  Content, Integration, and Automation @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    4. 4. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    5. 5. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself State of the State 56.9% of total 18+ population (589,200) 646,340 including 13-17 year olds (est.) 56.6% of the 18+ are women (333,440)
    6. 6. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself Stats by Age and Gender
    7. 7. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself So What?
    8. 8. 1. Strategy @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    9. 9. Why Do It?  State of NH: Engage a younger audience  Comcast: Deliver customer service, salvage reputation  12in12K: Raise at least $12,000 for one charity per month for a year @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    10. 10. 2. Content Creation @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    11. 11. What to Say  Share links  Promote events  Give props  Post deals  Ask questions  Answer questions  Offer tips  Reveal secrets  Get excited  Point to partners  Tell slice-of-life stories  Flirt professionally  Spread quotes in other words... say anything! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    12. 12. 3. Broadcast @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    13. 13. Tools to Automate Broadcasting @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    14. 14. 4. Engagement @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    15. 15. Conversations Questions to ask:  To whom will you talk? (Everyone to start? Only people with XX connections?)  Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)  Where do you draw the line? (What’s discussed publicly versus taken “offline”?) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    16. 16. 5. Audience Building @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    17. 17. Incentive @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    18. 18. 6. Measurement  Traffic  Revenue/cost  Earned media  Friends/Followers/ Fans  Interactions  Number of kittens saved, spayed/neutered @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    19. 19. See the Matrix (Psst....It’s all about LEVERAGE!) @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    20. 20. Your Handle: ___________________ Brand-friendly, keyword conscious Profile, 160 characters or less: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ Your Blog’s Top 5 Categories 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Your Fan Page’s name: _______________________________ Its role, positioning, & purpose: _______________________________ _______________________________ _______________________________ Profile & Fan Page Pages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.) 1. ______________________________ 2. ______________________________ 3. ______________________________ 4. ______________________________ 5. ______________________________ Complete your Profile 100%:  Current position  Two past positions  One educational spot  Profile summary & photo  Specialties  At least 3 recommendations @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    21. 21. Editorial Planning @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    22. 22. Your Blog Feeds Twitter, Facebook, LinkedIn OR You Webmaster @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    23. 23. Blog -> Twitter http://wordpress.org/extend/plugins/ Twitter @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    24. 24. Blog -> Facebook @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    25. 25. Blog -> LinkedIn @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    26. 26. Twitter -> Blog http://twitter.com/goodies/widgets @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    27. 27. Twitter -> Facebook http://twitter.com/goodies/widgets @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    28. 28. Twitter -> LinkedIn In the “Application Directory” @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    29. 29. Facebook -> Blog http://developers.facebook.com/plugins @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    30. 30. Facebook -> Twitter http://www.facebook.com/twitter @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    31. 31. Facebook -> LinkedIn @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    32. 32. Avoid Duplicates @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    33. 33. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    34. 34. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself FB + YouTube
    35. 35. FB + Twitter @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    36. 36. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself FB + SlideShare
    37. 37. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself FB + NetworkedBlogs
    38. 38. @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself FB + Email
    39. 39. “Okay, Allen – so why am I doing this?” To save time...  Post once, feed multiple platforms  Pre-load and post-date ...and make money!  Greater (and even viral) visibility  Better search engine results  Reach ever more targeted audiences  Be where THEY want to be reached! @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
    40. 40. Thank you! If you got information of value out of this presentation that made it worth your time to be here, please: 1. Become a “Liker” at: http://facebook.com/AhaYourself or by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker 2. Write on our wall and tell the world about one gem you got out of our time together. 3. If you saw us live and took photos or videos, please post them to our Page, too! 4. Tweet with the hashtag #AhaNH @EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

    ×