10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates

1,301 views

Published on

Still think "tweeting" is a bird call? Afraid anything involving Facebook is a waste of time and resources? Hogwash. These tools are designed to powerfully and strategically advance your cause, get others excited about your initiatives, and create opportunities (and revenue!) where none existed before. Learn how in this session.

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,301
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • 10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates

    1. 1. 10 Ways to Use Twitter and Facebook to Boost Awareness, Raise Money, and Rally Advocates Created exclusively for Volunteer NH!’s Annual Governor’s Conference on Volunteerism Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc. Social Marketing and Success Strategies – www.AhaYourself.com
    2. 2. “ Hi. We’re Lani & Allen.” Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Fast Facts </li></ul><ul><li>Social Marketing & Success Strategies </li></ul><ul><li>NH Biz Owners since 2004 </li></ul><ul><li>Learning from the top marketing & biz minds out there </li></ul><ul><li>Success partners with NH Division of Economic Development, Mattel </li></ul><ul><li>We practice what we preach </li></ul>Ali Brown Adam Urbanski Melanie Strick Mari Smith Suzanne FB Gary Hirshberg Lorrie Ferrero Throwing 1 st “A-Ha!” NH Social Media Business Summit 6/15/09 , sponsored by PSNH, with USNH and DRED support 
    3. 3. Over the next 77 minutes or so, our intentions are to… Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Meet you where you’re at </li></ul><ul><li>Leverage the knowledge in the room </li></ul><ul><li>Help you cast away social media fears, feelings of overwhelm, and “Negative Ninnie-dom” </li></ul><ul><li>Learn the #1 Rule and #1 Truth of Social Media Marketing </li></ul><ul><li>Reveal the “10” to you </li></ul>“ Okay Gang, Let’s Get Crackin’!”
    4. 4. Your overall MARKETING MISSION! Social Marketing and Success Strategies – www.AhaYourself.com To: NH From: “ A-Ha!” Your #1 job with your marketing is to make it EASY for your Ideal Audience to take the NEXT STEP with you. (Remember, it’s all about making the EMOTIONAL CONNECTION !)
    5. 5. Social media marketing starts with MINDSET! Social Marketing and Success Strategies – www.AhaYourself.com “ It’s not skills, education, or luck that sees the rich getting richer and leaves you in the same situation year after year. It’s mindset .” -T. Harv Eker, author of NY Times bestseller, Secrets of the Millionaire Mind
    6. 6. SOCIALIZE! Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>It’s called “social NETWORKING ” </li></ul><ul><li>for a reason! </li></ul><ul><ul><li>@LaniVoivod </li></ul></ul><ul><ul><li>@AllenVoivod </li></ul></ul>Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS
    7. 7. The #1 Rule of Social Media… Social Marketing and Success Strategies – www.AhaYourself.com Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS There ARE no rules!
    8. 8. The #1 Truth of Social Media… Social Marketing and Success Strategies – www.AhaYourself.com Increased VISIBILITY * FREE Advertising * Access * CONNECTIONS *Relationship Building * INTERACTIVITY * Engagement * Profit PORTALS Creativity is your capital!
    9. 9. How Many Ways Can Your *Peeps* Take the Next Step With You? Social Marketing and Success Strategies – www.AhaYourself.com To: NH From: “ A-Ha!”
    10. 10. #1 for Viz, $$, & Advocates: Direct Action Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Options/Applications </li></ul><ul><ul><li>TipJoy </li></ul></ul><ul><ul><li>Tweet4Good </li></ul></ul><ul><ul><li>SixDegress.org </li></ul></ul><ul><ul><li>ChipIn.com </li></ul></ul><ul><ul><li>PayPal/Amazon </li></ul></ul><ul><li>Winging Cat Rescue </li></ul><ul><ul><li>2000 cats rescued ‘06-’08 </li></ul></ul><ul><ul><li>Kill rate down: 95% > 10% </li></ul></ul>
    11. 11. #2 for Viz, $$, & Advocates: Inbound Links/SEO Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>12for12k.org: 3/19/09, 300 tweeters helped drive 3K visitors, 6K+ pageviews, reached $12k in 6 hours </li></ul>
    12. 12. #3 for Viz, $$, & Advocates: Monitor & Engage Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Twitter Search </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Follow, @replies </li></ul></ul><ul><li>Facebook Social Ads </li></ul><ul><ul><li>$15 billion value </li></ul></ul><ul><ul><li>Changing nature of privacy </li></ul></ul>
    13. 13. #4 for Viz, $$, & Advocates: Leverage Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Twitter Community Building Prototype (by Nate Ritter) </li></ul>
    14. 14. #4 for Viz, $$, & Advocates: Leverage Social Marketing and Success Strategies – www.AhaYourself.com Social Marketing Content Ecosystem
    15. 15. #5 for Viz, $$, & Advocates: Crowdsourcing Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>KD Paine @ Stonyfield Farm Entrepreneurship Institute: “Marketing consultants are in trouble.” Why? </li></ul><ul><ul><li>Followers and Fans TELL you what works </li></ul></ul><ul><ul><li>They’ll “Stack Attack” the best ideas, too! </li></ul></ul>
    16. 16. #6 for Viz, $$, & Advocates: Virality Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Hashtags </li></ul><ul><ul><li>#woofwednesday – 100+ pages of results </li></ul></ul><ul><li>Facebook status updates and news feeds </li></ul><ul><ul><li>“ And they tell two friends, and so on, and so on, and so on!” </li></ul></ul>
    17. 17. #7 for Viz, $$, & Advocates: Brand/Reputation Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>GIVE! </li></ul><ul><li>Successful organizations: </li></ul><ul><ul><li>Help others </li></ul></ul><ul><ul><li>Solve problems </li></ul></ul><ul><ul><li>Provide VALUE </li></ul></ul><ul><ul><li>Share information and resources </li></ul></ul><ul><ul><li>Serve! </li></ul></ul>Ask me about it!
    18. 18. #8 for Viz, $$, & Advocates: Collaborations Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Everybody all aboard the green bandwagon! </li></ul>
    19. 19. #9 for Viz, $$, & Advocates: Trending Topics Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Ride the wave! </li></ul><ul><li>Build your ONLINE EQUITY </li></ul><ul><li>Think BIGGER. GLOBAL. NICHE. </li></ul>
    20. 20. #10 for Viz, $$, & Advocates: Have More FUN! Social Marketing and Success Strategies – www.AhaYourself.com
    21. 21. (Seriously. FUN works.) Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Attract like-minded peeps </li></ul><ul><li>Invite unexpected opportunities </li></ul><ul><li>Stand out from the crowd </li></ul>
    22. 22. Where there’s a will, THERE’S A WAY. Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Resources & Options for your ONLINE PRESENCE </li></ul><ul><li>Wordpress.org </li></ul><ul><li>Online donation options </li></ul><ul><li>CaféPress.com </li></ul><ul><li>Twitter, FB Fan Pages, YouTube, etc. </li></ul>“ CREATIVITY IS YOUR CAPITAL!!”
    23. 23. “ Let’s Stay Connected…” Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>Free “A-Ha!” Success Kit (includes 22-page Special Report) </li></ul><ul><li>Inciter ezine </li></ul><ul><li>Free 19-page Twitter Special Report </li></ul>(Psst - don’t miss out !)
    24. 24. Move Forward With Support, Focus, & Confidence Social Marketing and Success Strategies – www.AhaYourself.com <ul><li>90-Day Social Media Marketing Training Program for 12 passionate peeps </li></ul><ul><ul><li>3 live, 3-hour Group Mastermind Meetings </li></ul></ul><ul><ul><ul><li>Tues., 6/23, 7/28, 8/25 </li></ul></ul></ul><ul><ul><li>3 Monthly Group teleconferences </li></ul></ul><ul><ul><li>2 1-on-1 Strategy Sessions, you can use anytime in ’09 </li></ul></ul><ul><ul><ul><li>$447/month for 3 months, </li></ul></ul></ul><ul><ul><ul><li>or $997 if paid in advance </li></ul></ul></ul>***NH Job Training Fund may cover 50%...***

    ×