Your SlideShare is downloading. ×
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
sales promotion, product promotion and product positioning
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

sales promotion, product promotion and product positioning

970

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
970
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Welcome
  • 2. Presentation on • Sales promotion • Product promotion • Product positioning
  • 3. Sales promotion • According to American Marketing Association “Those marketing activities other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as display, shows and exhibitions, demonstrations and various non- recurrent selling effort in the ordinary routine”
  • 4. Features of sales promotion • It provides inducement to buy, • Offered for a limited period only, • Provided at the time and place at which purchasing decision is made, • These are designed to generate immediate and specific actions, • Economic, entertaining informative incentives.
  • 5. Examples of sales promotion strategy • IPL strategies: • Aircel: CSK sponsors, 1. two Aircel customers will get the chance to present the man of the match award a CSK match. 2. The Aircel Master Blaster is launched to engage customers on Facebook.
  • 6. • IDEA cellular: Mumbai Indians 1. Launched range of services for Idea users, including updates on Mumbai Indians on-and –off field performance. 2. Prizes in form of free tickets to Mumbai Indian games and facilitate meeting with players.
  • 7. Product positioning • It is an attempt to project different or refined or revised product image in the market than one that has been prevailing.
  • 8. • According to Phillip Kotler, “ positioning is the act of designing the company’s image and value offer so that the segment’s customers understand and appreciate what the company stands for in relation to its competitors”.
  • 9. TATA Salt • Earlier tag line was “ India’s first iodised salt”. • Next they changed it to “ Sabse shuddh namak” and next is “Desh ka namak”. • Td for the brand Ghul Mil ad talks about the unity in diversity of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt.
  • 10. Promotion • Generally, promotion is communicating with the public in an attempt to influence them toward buying your products and/or services. • The word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service.
  • 11. Product promotion • Product promotion is the act of advertising a good or service with the short/long term goal of increasing sales. • An action taken by a company's marketing staff with the intention of encouraging the sale of a good or service to their target market.
  • 12. • Promotion is the broader, all inclusive term. Advertising is just one specific action you could take to promote your product or service. Promotion, as a general term, includes all the ways available to make a product and/or service known to and purchased by customers and clients.

×