• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
A Digital World - Bart De Waele
 

A Digital World - Bart De Waele

on

  • 1,138 views

 

Statistics

Views

Total Views
1,138
Views on SlideShare
706
Embed Views
432

Actions

Likes
0
Downloads
14
Comments
0

1 Embed 432

http://online.agoria.be 432

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    A Digital World - Bart De Waele A Digital World - Bart De Waele Presentation Transcript

    • A Digital WorldAgoria - 23/5/2012
    • A changing world.
    • Old world vs new world.
    • Most companies are built like this:
    • Most companies are built like this:‣ product or service‣ company structure (processes, people)‣ communication layer
    • In that communication layer:
    • In that communication layer:‣ attract: attract new customers‣ use: touchpoints with customers (experience)‣ share: customers share (word of mouth)
    • Old world:‣ attract: main focus‣ experience: did not matter...‣ word of mouth: had no impact
    • Then came internet...
    • Internet & social media‣ word of mouth: more impact‣ word of mouth: ability to shape...
    • Attract can also happen through share.Budget shifts from advertising to social media.
    • Do not!‣ approach WoM as advertising (pull not push)‣ use social media as such (extrinsic vs. intrinsic)
    • Do:‣ focus on experience‣ design every touch point user centric‣ build sharing triggers
    • Conversation
    • Bart De Waele@netlash+32 9 335 22 76bart@wijs.be