The power of testimonials

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Convincing people that your product or service is actually any good can be difficult, especially online where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing. Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money. This is why testimonials are so powerful..

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The power of testimonials

  1. 1. Computer Engineering & Statistics AgencyThe Power of TestimonialsConvincing people that your product or service is actually any good can bedifficult, especially online where people may have been burned in the past. Mostpeople won’t buy from you without some sort of pre-existing relationship, andanything that boosts your credibility can clearly only be a good thing. Beforepeople invest in your product or opt-in to your list they want to be sure that theyaren’t wasting their time or money. This is why testimonials are so powerful - theyhave far more credibility than anything you write yourself simply because they aresomeone else’s opinion.So how do you get testimonials? Start by getting into the habit of asking anyonewho buys from you to give you their opinion. If your product or service is actuallyof good quality then the feedback you get should be overwhelmingly positive. Tryproducing a short questionnaire and send it to all your customers. Obviously noteveryone will oblige, but those who do may give you valuable quotes that you canuse as testimonials in your business.Another strategy is to give away copies of your product to other marketers on thebasis that they will give you their honest opinion – and make sure it is honest aswell! It is quite easy to get people to give you testimonials since it is freeadvertising for the other person and boosts their own credibility.Where should you include testimonials? You should definitely put them onto yoursales pages and squeeze pages, but there are other places too – in emails to your listor posts on your blog.You can also go beyond the testimonial by producing case studies. Has one of yourcustomers had a success story because of your product? If you can produce a goodcase study you’ll help people to understand more about your offering, whilst alsore-assuring them that it is the right thing for them. Case studies can make excellentpress releases too, giving your online PR a boost and getting you some valuablefree advertising and coverage in the media if your press release gets picked up bypublications.http://www.cesa-consulting.net Page 1
  2. 2. Computer Engineering & Statistics AgencyInteresting ResourcesHow To Do It YourselfHow To Get US. Visa EasilyHow To Build a Professional WebsiteHow To Start a Successful Home BusinessStart Making Money Online FastWork Less, Accomplish MoreViral Marketing SecretsiPad Video LessonsList Building Basics For Newbie Internet MarketersThe Millionaire MindsetMobile Marketing SecretsDealing with Back-pain the Natural WayPay Per Click Marketing A-to-ZAffiliate Marketing A-to-ZEmail Marketing A-to-ZeZine Marketing A-to-ZGoogle Adsense Marketing A-to-ZFacebook Ads Exposedhttp://www.cesa-consulting.net Page 2

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