Computer Engineering & Statistics AgencyHow to Identify Profitable Niche AreasFocusing on a niche area is one of the key f...
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How to Identify Profitable Niche Areas

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Market Study & Keywords Search

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How to Identify Profitable Niche Areas

  1. 1. Computer Engineering & Statistics AgencyHow to Identify Profitable Niche AreasFocusing on a niche area is one of the key factors to home business success because itnarrows down the target market, making success more achievable compared to having tocover the whole spectrum of a particular market. How to identify profitable niche areas foryour home business?1. Start with yourselfAsk yourself, what fires you up? What is your passion? What do you do during your freetime? Which subject do you have vast knowledge about? The answer(s) to these questionsare most likely your niche areas that you can work on.2. Use keyword searchNow you need to identify what your competitors are doing within your areas of expertise.Search the keywords on a search engine and see the list of searches that appears. Look forareas where there is no or little competitions.3. Gauge the demandThe volume of searches on search engines is an indication of the interest or demand to theparticular market you are targeting. Use Google AdWords to gauge the demand for theparticular niche markets that you have shortlisted. The higher the search volume, the better.4. Distinct yourself from the restAt this point you have identified a niche market that is something you are passionate about,have little or no competitions yet captures high level of interests among the netizens – idealfor your home business! The next step is to define your new playing field, i.e. determinewhat you can offer differently from all the rest in the same market.5. Package your ideaName your niche market and make sure they don’t sound generic to avoidmisunderstanding by your potential clients that your products are no different from the rest.Package your niche market and your offers under this new ‘brand’.Now, you are ready to develop your new products and market them for your home business!http://www.cesa-consulting.net Page 1

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