How to get more subscribers to open your emails

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Having a large mailing list is all well and good, but if your subscribers never actually see what you are sending them then it means nothing. You need your list to be responsive. You need them to open your emails and hang on to your every word. When I think about all the emails that land in my inbox every day, there are certain people I especially look out for. If it’s from a particular marketer then I will ALWAYS read what they have sent to me, purely because of who it’s from…
Here’s how to build that relationship with your list and get more subscribers to open your emails...

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How to get more subscribers to open your emails

  1. 1. Computer Engineering & Statistics AgencyHow to Get More Subscribers to Open Your EmailsHaving a large mailing list is all well and good, but if your subscribers neveractually see what you are sending them then it means nothing. You need your listto be responsive. You need them to open your emails and hang on to your everyword.When I think about all the emails that land in my inbox every day, there are certainpeople I especially look out for. If it’s from a particular marketer then I willALWAYS read what they have sent to me, purely because of who it’s from…Here’s how to build that relationship with your list and get more subscribers toopen your emails.1. Give people a reason to open your emailsIf all you do is sell then people latch onto this pretty damn quickly! Even if theydon’t unsubscribe in the first place they are highly unlikely to open your emailsbecause they know that each time you’re trying to sell them something. Givepeople a reason to open what you send.Of course you need to sell from time to time, but also provide good content thatpeople can actually use. Make people look forward to receiving your emails. Youwant people to see your name and think ‘hey I must open that because it’s fromsuch and such a body and I know I’ll benefit from reading it…’2. Think about your subject lineYour email subject line is crucial in your quest to get more subscribers to openyour emails. It really helps if you can either make people curious about the contentor if you can convey the point of your email within the subject line.Both tactics can be effective – it depends on your target market, the style, and thetype of email you are sending. I like to make sure that the subject line is relevantand related to the actual content.3. Consider the timehttp://www.cesa-consulting.net Page 1
  2. 2. Computer Engineering & Statistics AgencySending emails on certain days and times will yield much better results than others.Again, it all depends on your target audience and where they live.When will your subscribers be at their computers? Try different times and test tosee which times work best for you. A lot of people take the opinion that Tuesday isa good day, however I have always found it pretty poor and the competition ismassive! Find out what works for you and don’t forget time differences. If you livein the USA but most of your subscribers are in Australia, for example, then don’thit them when they will all be in bed!Interesting ResourcesHow To Do It YourselfHow To Get US. Visa EasilyHow To Build a Professional WebsiteHow To Start a Successful Home BusinessStart Making Money Online FastWork Less, Accomplish MoreViral Marketing SecretsiPad Video LessonsList Building Basics For Newbie Internet MarketersThe Millionaire MindsetMobile Marketing SecretsDealing with Back-pain the Natural WayPay Per Click Marketing A-to-ZAffiliate Marketing A-to-ZEmail Marketing A-to-ZeZine Marketing A-to-ZGoogle Adsense Marketing A-to-ZFacebook Ads Exposedhttp://www.cesa-consulting.net Page 2

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