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How apps can help your facebook ad

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Applications have the ability to go viral - and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?..

Applications have the ability to go viral - and Facebook is all about viral: But did you ever stop to think how much apps can help increase the effectiveness of your Facebook Ad?..

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  • 1. Computer Engineering & Statistics AgencyHow Apps can Help your Facebook AdApplications have the ability to go viral - and Facebook is all about viral: But didyou ever stop to think how much apps can help increase the effectiveness of yourFacebook Ad?The beauty of Facebook apps - theyre interactive: Something your fans can clickon, and get a tiny reward in the form of a result. It can be as minimal as the "LikeThis" link you click on ads, allowing you to express your preference... orsomething that provides a more tangible reward. For example, clicking on a flowerto "send" it to a friend.And now that Facebooks development platform allows anyone whos interested toconcoct their own app, its something you may wish to consider as a strategy toenhance your Facebook page - or ad!In case youre breaking out in hives at the word "app", let me ask you a question:Have you ever created a widget? If youre nodding in relief, and saying, "Oh yes.Ive created lots of widgets!" you should have no problem. Thats basically whatFacebook apps are; or at least, how they operate.App ExamplesIf youre brand new to apps and are just curious what they look like... think of allthose little links on your Facebook pages:- Poke- Like- Facebook WallAnd, of course, all those annoying messages your Facebook friends send you:"Give Jane a Virtual Slap". So you click, and the first thing you see is themessage: "Allow Access? Allowing Slap Your Friends will let it pull your profileinformation, photos, your friends info, and other content that it requires to work".You then either click "Allow", or the "Leave Application" link. If you click"Allow", youve added the App to your Facebook account... as well as allowing itto access all your information.http://www.cesa-consulting.net Page 1
  • 2. Computer Engineering & Statistics AgencyApps that Catch On QuicklyIf you want your app to catch on quickly, there are certain attributes you need tomake sure it contains. Its not nuclear physics - just logical common sense:- Migrating users to your website by inserting a link- Incorporating an element of interaction- Utilizing current events (e.g. an app that allows you to vote or input on someelement of upcoming "green" events)Including competition against the computer, or against your users "friends"- Creating an unbearably cute app with appealing graphics that hugs, sprinklesfairy dust, gives jewel to or otherwise lavishes attention on your lonely FacebookfriendsThis latter tactic can be especially successful in increasing your apps popularitybecause when the element of competition is added, you can virtually count onusers promoting the app for you by begging friends to "vote" or click - or whateverway youve set up for them to use it.Making Money with AppsYes. You can. But if you are using one to augment your Facebook ad, makingmoney should be a side-effect, rather than your main tunnel-vision focus.How Do You Actually Make a Facebook App?If you are familiar with PHP and MySQL, or other coding languages, you caneasily create one from the Facebook Developer page, which walks you through theprocess. If not, you might want to consider visiting a site such as guru.com, andhire a coder to create one for you (search, using the parameter "Facebookapplications").Whether you regard apps as the most annoying curse of the 21st century or themost exciting thing since "The Pirates of the Caribbean", its a subject youshouldnt ignore - particularly if you are considering marketing with FacebookAds.http://www.cesa-consulting.net Page 2
  • 3. Computer Engineering & Statistics AgencyInteresting ResourcesHow To Do It YourselfHow To Get US. Visa EasilyHow To Build a Professional WebsiteHow To Start a Successful Home BusinessStart Making Money Online FastWork Less, Accomplish MoreViral Marketing SecretsiPad Video LessonsList Building Basics For Newbie Internet MarketersThe Millionaire MindsetMobile Marketing SecretsDealing with Back-pain the Natural WayPay Per Click Marketing A-to-ZAffiliate Marketing A-to-ZEmail Marketing A-to-ZeZine Marketing A-to-ZGoogle Adsense Marketing A-to-ZFacebook Ads Exposedhttp://www.cesa-consulting.net Page 3

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