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Alumni Engagement: Gettting Them to Comeback
 

Alumni Engagement: Gettting Them to Comeback

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This session was presented by Sara Beck, Product Support Analyst for Agilon on July 18, 2012. ...

This session was presented by Sara Beck, Product Support Analyst for Agilon on July 18, 2012.

This presentation covers best practices to help you engage your alumni and members of your alumni community to keep them coming back to your site.

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  • Avoid the Freshman 15- Create a Nutritionist column on eating healthy on your custom pages.Host a movie night at the student center. Have them register online.Highlight one fraternity/sorority each month and let them write an article about their organization. Send an email message to all past members to drive them to your site.
  • Welcome new freshman by sending a Rel@y message, introducing your office, highlighting your ccon site.Set up alerts to be notified of mid-terms/ finals weeks. Your office can sponsor study breaks.Offer Seniors free webinars on how to create resumes and how to prepare for interviews. Have them register on your Events page.
  • Give them extra information…Tips on how to apply for scholarships and other financial aide advice.Do list scholarships and awards, especially those that are sponsored by alumni groups.Profile who received the award, including a picture and a paragraph about them.

Alumni Engagement: Gettting Them to Comeback Alumni Engagement: Gettting Them to Comeback Presentation Transcript

  • Getting Them to Come Back Getting Them to Come Back Sara Beck Product Support Specialist Agilon, LLC
  • Getting Them to Come Back Overview • Build relationships between students & alumni • Scholarships • Matching Gifts/online giving • Online Alumni Magazine • Events • Email • Facebook Connect FAQ page
  • Getting Them to Come Back Overview • Photo Gallery • Business Partners & Advertising • Future Alumni and Parents • Free products & Fun Things
  • Getting Them to Come Back Who Are You Marketing Your Site to? Alumni – Yes that’s a given. But what about these groups? • Students • Parents of Alumni • Parents of Students • Future Students • Companies
  • Getting Them to Come Back Understanding “Student” Dynamics Traditional students- high school graduate who attends immediately and graduates in 4 years But now we seeing more… Nontraditional – those who return to college after being in the workforce a number of years Others students who are working to obtain their degree while being employed full-time
  • Getting Them to Come Back How Can You Engage Alumni Online? List how Alumni can: • Volunteer • Share experiences with students • Lead a local chapter or club • Make a gift
  • Getting Them to Come Back Engaging Traditional Students? • Create a Nutritionist column on eating healthy on your custom pages. • Host a movie night at the student center. • Highlight one fraternity/sorority each month and let them write an article about their organization. Send an email message to all past members to drive them to your site.
  • Getting Them to Come Back Engaging Nontraditional Students? • Babysitting service for single parents. Facilitate with students looking for part-time employment. List this on one of your custom pages. • Offer events to keep them coming back to campus: Basketball night, Homecoming social, family night with Events module. • Essay contest: Most challenging thing about being a Nontraditional student. Use our Stories Page to facilitate this.
  • Getting Them to Come Back Engaging All Students • Welcome new freshman by email & introduce your office. • Set up alerts for mid-terms/finals weeks. Your office can sponsor study breaks. • Offer Seniors free webinars on how to create resumes and how to prepare for interviews.
  • Getting Them to Come Back This is a great example of using email and online events. A webinar on “Interviewing to get the job” sent to seniors.
  • Getting Them to Come Back St. Edward’s University has a very good example of how to get Alumni involved. Volunteering. Sharing experiences with students. Leading alumni chapter. Making a gift.
  • Getting Them to Come Back Scholarships? But The Registrar Already Lists Them Give them extra information… • Tips on how to apply for scholarships and other financial aide advice. • List scholarships and awards, especially those sponsored by alumni groups. • Profile who received the award, including a picture and a paragraph about them.
  • Getting Them to Come Back East Carolina has a very good example of a Scholarship Recipient. Who received the award? Just another example of making them want to come back.
  • Getting Them to Come Back Let’s Generate Revenue With Matching Gifts • Hep Services provides an online resource dedicated to tracking matching gifts. • Several clients have the online directory link. If you aren’t utilizing this service, let’s talk.
  • Getting Them to Come Back Montana State University does a great job of driving people to the Hep site, with a link. Found on the Gift Information page, it can be listed directly under the matching employer section.
  • Getting Them to Come Back Hep customizes your page to look seamless with your site. The searchable field allows you to look up employer information to see if the company has a match gift program.
  • Getting Them to Come Back Can you tell me where on this page to search for your matching employer?
  • Getting Them to Come Back How about now? Make it visible! A nice big button does the trick!
  • Getting Them to Come Back Matching Gifts A donor might not know if their employer is matching gift company… Using HEP… they will.
  • Getting Them to Come Back Online Magazines
  • Getting Them to Come Back Let’s Add Online Magazines!• Just because you don’t have a published magazine, doesn’t mean you can’t make one.• It doesn’t require anything except a .pdf document.
  • Getting Them to Come Back Let’s Add Online Magazines! • Just because you don’t have a published magazine, doesn’t mean you can’t make one. Any .pdf document can be a magazine. • Publish demographic changes from marital status, deaths and recently moved by running a query out of Selection Wizard. • Create news articles from the Stories module in CCON.
  • Getting Them to Come Back Let’s Add Online Magazines! • Alert students/alumni of latest publication through Rel@y, especially if they are featured in the magazine that month. • Save on expense of printing hard copy. • Alumni are going to want to come and see their name in print. Everyone loves that! 
  • Getting Them to Come Back KSU has a great online magazine.Let’s see howthis is done.
  • Getting Them to Come Back Go to Issuu.com Upload a PDF document.
  • Getting Them to Come Back Browse to get your .pdf file. Fill in the title and description of your magazine.
  • Getting Them to Come Back Step 1: Issuu.com Upload a PDF the new Select document.PDF and press Embed.
  • Getting Them to Come Back Highlight the Embed code and copy the text.
  • Getting Them to Come Back Step 1: Issuu.com Log in as an Upload a PDF Admin into document. CCON & press the editor on a custom page.
  • Getting Them to Come Back Press the Html button.
  • Getting Them to Come Back Don’t be scared. It is really simple. If I can do this (Sara), you can too! Insert the code Lo you copied that and press Update.
  • Getting Them to Come Back Your screen will look like this when you return after pressing update. Remember toLo press the save button.
  • Getting Them to Come Back Now, that wasn’t so hard, was it? This page actually looks like an online magazine when you click on it.
  • Getting Them to Come Back Add Events To Social Media Tell your friends about events that can now be shared on Facebook, Twitter, MySpace through Wibiya and AddThis.
  • Getting Them to Come Back This is an example of a site that links into Wibya and Addthis. When the click on the picture, it brings up the next screen.
  • Getting Them to Come Back These two products allow you to add your pictures and events to these social medias.
  • Getting Them to Come Back Highlight Events After They Happen • Have Alumni volunteer to take pictures at certain events. Post events and invite Alumni to update our Stories section. • Notify Alumni that attended the event, via Rel@y, that you have posted post-event pictures. Come take a look! • More traffic to the site and next year’s event
  • Getting Them to Come Back Here is an example of a school that posts pictures after the events. I like this idea!
  • Getting Them to Come Back Checking Email From Your Online Community?
  • Getting Them to Come Back Oklahoma Baptist has a link on their ccon site to connect to their email account. Good example of allowing people to check email while visiting ccon. Great idea!
  • Getting Them to Come Back Do You Email Forward? • Do you offer an email Forwarding service? Why not feature this in CCON. • No matter where you move, your friends will be able to get in touch with you using the same address (youraddress@myagilon.com), through a forwarding email service.
  • Getting Them to Come Back Ryerson University does this. They have updated a custom content page to explain how it works. Nice job!
  • Getting Them to Come Back Email Opt-Ins
  • Getting Them to Come Back Linking To Facebook…Love It! • Connect to Facebook and Ccon at the same time, by using your Facebook account. • Make sure to include a Facebook FAQ page.
  • Getting Them to Come Back Ryerson University does this as well.
  • Getting Them to Come Back An FAQ page is important to let donors know how this works.
  • Getting Them to Come Back News Feed Story Page Postings are made by the Page Administrator and may include: -Title Lo- Summary Description - Thumbnail Image - Link to a Web Page - Posted By and Date
  • Getting Them to Come Back Events Story Page Story Description Lo provides information and links for the event Postings are made by the Event Lo Administrator for updates on event activities, agendas, last minute details, etc.
  • Getting Them to Come Back Sharing Memories Story Page Story Pages may include Lo a search of postings Lo facilitate Postings to Enable User sharing Enable User Comments on Lo postings to facilitate discussions
  • Getting Them to Come Back Photo Gallery…Pictures Are Fun! Flickr with cooliris • Upload Events, Reunions, Watch parties. • Have Alumni take your mascot on trips and feature a “Where’s __________” section.
  • Getting Them to Come Back Let’s Generate Revenue With Business Partners & Advertising Create an Annual business membership in as a way to connect businesses with alumni across the country. I was able to create this membership with corporations. • Membership 100% tax deductible • Subscription to your magazine • List company name, contact, logo and link • Promote this network to all of your alumni
  • Getting Them to Come Back Business Partners & Advertising • Display the Network on your site and invite other businesses to join. • Business partners can purchase advertising right on the alumni site. • Bringing businesses to the site, making them want to come back.
  • Getting Them to Come Back Ryerson University also has discount programs with vendors. Here is an example of one of those.
  • Getting Them to Come Back Future Alumni and Parents Future Alumni page: • Include High School visit dates • Scholarships for incoming freshman • Preparing for dorm life: what to bring Parents page: • Financial aide websites • Parents Association • Parents Weekend Events
  • Getting Them to Come Back Free products and Fun Things • View popular pages and who’s online live, by http://whos.amung.us/ • Get stat of popular pages, where they are from and at what times.
  • Getting Them to Come Back
  • Getting Them to Come Back Free products and Fun things • http://www.wibiya.com/ • http://www.cooliris.com/ (The sites we talked about on prior slides.) • Fun thing for people to view will make them stay on our site, making them want to come back.
  • Getting Them to Come Back Questions? Thank you for being here!