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Startingwith       Why
KARLSCOTLANDkscotland@rallydev.comtwitter.com/kjscotlandavailagility.co.uk
People don’t buy what youdo, they buy why you do it.
The GoldenCircle       What             How             Why                    http://www.startwithwhy.com/
DoorBe?
Context
The GoldenCircle             Why
Purpose
Value     Customer          OpportunityFailure   Remedial          ExternalDemand
Instinct
The GoldenCircle             How
Roadmaps
Improvementhttp://headrush.typepad.com/creating_passionate_users/2006/03/how_to_be_an_ex.html
Process           Large Batch                             Small Batch                                  Change           Re...
Recipes
•   Focus on quality•   Reduce Work-in-Progress•   Deliver Often•   Balance Demand against Capability•   Prioritise•   Att...
•   Focus on Customer Value•   Deliver Early and Often•   Reduce Batch Size•   Pull Quality Forward•   Inspect and Adapt• ...
http://flowchainsensei.wordpress.com/2011/03/20/the-rightshifting-ethos/                          Rightshifting           ...
Vision               Value         Process                     Flow          TeamPeople             Capability
The GoldenCircle       What
Vision without execution ishallucination.
Flow                      Cross Functional                              TeamsContinuous Deployment                    User...
Value                      On Site Customer   Product Backlog                     Demos & ReviewsUser Stories           Co...
Capability              Team Estimation                          IterationPair Programming                     Demos & Rev...
The GoldenCircle       What             How             Why
True North
Your Why
Questions?
Always start with the "why"
Always start with the "why"
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Always start with the "why"

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Always start with the "why"
By Karl Scotland @ AgileIL12

http://agilesparks.com/StartWithWhy-KarlScotland

Published in: Technology, Business
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  • You should at least acknowledge Simon Sinek's work if you are going to base your presentation on it

    http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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  • Simon Sinek
  • This talk uses Simon Sinek’s Golden Circle to discuss Agile TransformationsMartin Luther King said “I have a dream” – not “I have a plan”.The Wright Brothers succeeded first with manned flight despite not having a much money, education, connection, PR as others.
  • Oscar Pistorius – Blade RunnerDoing Agile does mean that you have agilityFocussing on “doing” agile leads to worrying about what agile “is” - activityFocussing on “having” agility leads to worrying about results - outcomes http://www.flickr.com/photos/erlendurkafari/964337292/
  • Think for yourself in your contextDelivery, Capability, Transparencyhttp://farm3.static.flickr.com/2376/2906704998_44bb607323_z.jpg
  • Why drives motivation for action.It is a purpose, cause or belief.It is why we get out of bed in the morning. Why we care.It is NOT to make money, in the same way breathing is not the reason we live.
  • Systems Thinking.Complex Systems have a purpose which drives their behaviour (through elements and interactions)The Magic Roundabout (Swindon) is complex.The WHAT is scary, but has high throughput and low accident rate (WHY). Its also Resilient when there is a problem.http://www.flickr.com/photos/zapthedingbat/1799254671/
  • WHY is usually to satisfy customer demand.You should understand demand, and know value and failure demand.Failure demand is when a customer takes more than 1 ticket for the same request.
  • Mindset - Our brain is wired to make decisions on WHYWHY - Limbic System – First BrainEmotional, Unconscious, Instinctive, BehaviourWHAT – Cerebral Cortex – Thinking BrainRational, Conscious, Intellectual, LanguageWe buy on emotion, we justify with fact. E.g. buying a house.To focus on WHY often involves a change in MINDSET to change the WHAT.http://www.flickr.com/photos/a_mason/4006709/
  • How you are different.How you will realise your WHY.What your USP is.Guiding Principles.Specific outcomes (as opposed to outputs)
  • Strategy / RoadmapPilot Project? Big Bang? New Projects? Evolutionary?
  • Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  • Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  • Recipe for Success – Key Ingredients - ActiveKen Clyne, Rally:Focus on customer value, Deliver early and often, Reduce batch size, Pull quality forward, Inspect and adapt, Create a collaborative cultureDavid Anderson:Focus on quality, Reduce WIP, Balance capacity against demand, PrioritiseBetter, Faster, Cheaper are HOWs, not WHYs – and cheaper isn’t even a HOW!http://www.flickr.com/photos/billhr/3190017092/
  • What is Lean?Taking people and a visionForm a team with a processDeliver value, Create capability, Achieve flow
  • What you do proves what you believe.Tangible ways to realise the WHYData points
  • Thomas Edison quote.Needs to start with WHY, but also need do something to get there.
  • What practices improve flowUser Stories (single piece flow)Time-boxing (limits WIP)Explicit WIP limitsVisualisationCollaboration (minimising queues and batches)TDD (including regactoring)Continuous Integration
  • What practices improve Value?Product Backlogs and User Stories (Value focussed requirements)On-Site Customer/PO (collaboration)Demons and Review (early feedback and customer validation)Frequent and continuous deliveryATDD / BDD
  • What practices improve capabilityDedicated cross-functional, value-focussed teamsDemos and ReviewsRetrospectivesVisualisation (of bottlenecks & constraints)Pair ProgrammingCollective Code Ownership & Group DesignTeam Estimation & Planning PokerSlackhttp://farm5.static.flickr.com/4020/4388501292_ea71cae646_z.jpg?zz=1
  • Use your WHY as a True North to guide your Agile TransformationUse appropriate Agile practices to move you towards your WHY
  • If you know your WHY, Agile will be a means to an end.You WHY is your destination - where you are going. Agile is how you get there.People will want to use Agile if they buy your WHY.
  • Transcript of "Always start with the "why""

    1. 1. Startingwith Why
    2. 2. KARLSCOTLANDkscotland@rallydev.comtwitter.com/kjscotlandavailagility.co.uk
    3. 3. People don’t buy what youdo, they buy why you do it.
    4. 4. The GoldenCircle What How Why http://www.startwithwhy.com/
    5. 5. DoorBe?
    6. 6. Context
    7. 7. The GoldenCircle Why
    8. 8. Purpose
    9. 9. Value Customer OpportunityFailure Remedial ExternalDemand
    10. 10. Instinct
    11. 11. The GoldenCircle How
    12. 12. Roadmaps
    13. 13. Improvementhttp://headrush.typepad.com/creating_passionate_users/2006/03/how_to_be_an_ex.html
    14. 14. Process Large Batch Small Batch Change Resist DriveDROP OUT EXPERT Structure Assigned Resources Empowered Teams Management Command & Control Servant Leadership Metrics Hitting the Plan Customer Delight
    15. 15. Recipes
    16. 16. • Focus on quality• Reduce Work-in-Progress• Deliver Often• Balance Demand against Capability• Prioritise• Attack Sources of Variability to Improve PredictabilityKanban: Successful Evolutionary Change for your Technology Organisation
    17. 17. • Focus on Customer Value• Deliver Early and Often• Reduce Batch Size• Pull Quality Forward• Inspect and Adapt• Create a Collaborative Culture
    18. 18. http://flowchainsensei.wordpress.com/2011/03/20/the-rightshifting-ethos/ Rightshifting Rightshifting
    19. 19. Vision Value Process Flow TeamPeople Capability
    20. 20. The GoldenCircle What
    21. 21. Vision without execution ishallucination.
    22. 22. Flow Cross Functional TeamsContinuous Deployment User Stories TDDTime-Boxes & WIP Limits Visual Management
    23. 23. Value On Site Customer Product Backlog Demos & ReviewsUser Stories Continuous Delivery ATDD & BDD Increments
    24. 24. Capability Team Estimation IterationPair Programming Demos & Reviews Retrospectives Visual ManagementDedicated Teams Slack
    25. 25. The GoldenCircle What How Why
    26. 26. True North
    27. 27. Your Why
    28. 28. Questions?
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