Make sure your top webpage are found with this template that has a checklist to help you audit each page for top SEO impact. It also includes a conversion tracker - a key indicator of your state of SEO and pages you need to optimize.

1. Website SEO Performance Analysis
Step 1: Fill out an audit of each page your actively drive traffic to. We know this
seems redundant but this exercise forces you to make sure that each page has
unique information – No laziness allowed if you want to be ranked in top results!
Home Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
Copyright 2014, unfunnel.com, LLC Page 1 of 5

2. This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
Copyright 2014, Unfunnel.com LLC. Page 2 of 5

3. The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
Copyright 2014, Unfunnel.com LLC. Page 3 of 5

4. HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains at least a couple paragraphs of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows) or image links containing
Copyright 2014, Unfunnel.com LLC. Page 4 of 5

5. ALT attributes.
The HTML text links from other pages on my site to this page contain my target
keywords.
Step 2: Outline here your website conversion strategy results. What are your
business goals? Does your SEO strategy reflect those goals? What action do you
want people to take when they land on each different page?
Traffic will come from both online (email, social, search) and offline channels (TV,
radio, print etc.) so make sure you consider the messaging in the Call to Action (CTA)
link or message that drove them to the landing page.
Use this list to build an automated web analytic weekly report on all the conversions
to optimize your time, content and messaging towards your specific business goals.
CONVERSIONS – Online and Offline
Conversion Name [Month]:
number, quality, or
dollar value
[Month]:
number, quality,
or dollar value
[Month]:
number, quality,
or dollar value
Examples:
Leads Generated
6 qualified leads
12 bad leads
3 good leads
4 bad leads
4 good leads
Online Sales: Product 1
$12,300
$21,300
$31,200
Phone Sales: Product 1
63 sales
23 sales
54 sales
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