This Excel template helps you map out the touchpoints along the unfunnel lifecycle. There are both marketing blast and triggered communications. This approach shows a more rapid conversion to advocate during the first month and ongoing cultivation with loyalty rewards and affiliate programs.
This diagram shows:
• Amount of touchpoints in each lifecycle stage
• Triggered vs. marketing communications
• Content needs & development
• Timeline for promotions and programs
Package: unFunnel Lead Nurturing Package – Part 4
Agile Factor: Power of People - http://bit.ly/lifecycyle-touchpoint-mapping