This Excel worksheet will map each touch-point to a specific goal and conversion. Although we are targeting one person, it is important to plan your marketing tactics to secondary targets, constituent and allies.
In this worksheet you will:
• Identify campaign and goals
• Identify primary/secondary targets, constituents and allies
• Plan touchpoints by channel
• Set touchpoint conversion goals
Package: unFunnel Lead Nurturing Package – Part 3
Agile Factor: Quality over Quantity