Lead Nurturing Omni-Channel Campaign Development Worksheet
Campaign Name:
Campaign Goal:
Keep your goal set focused with o...
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Omni-channel Campaign Development - unFunnel Lead Nurturing (Part 3)

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This Excel worksheet will map each touch-point to a specific goal and conversion. Although we are targeting one person, it is important to plan your marketing tactics to secondary targets, constituent and allies.

In this worksheet you will:
• Identify campaign and goals
• Identify primary/secondary targets, constituents and allies
• Plan touchpoints by channel
• Set touchpoint conversion goals

Package: unFunnel Lead Nurturing Package – Part 3
Agile Factor: Quality over Quantity

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Omni-channel Campaign Development - unFunnel Lead Nurturing (Part 3)

  1. 1. Lead Nurturing Omni-Channel Campaign Development Worksheet Campaign Name: Campaign Goal: Keep your goal set focused with one primary goal and define as short or long-term and make sure they are attainable, concrete and measurable. Primary Target Secondary Targets Constituents Allies Customer you are targeting. This person should be a current customer that is active in your networks. Key people and groups that directly influence your primary target. people and groups potentially affected. Groups or brands that will likely support your campaign. TACTICS Touchpoint Channel Timing Messaging CTA Content  Type Goal  (per  outlined  above) Conversion  Goal Touchpoint 1 Social, Email, Mobile SMS, Direct Mail or Remarketed Ad Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 2 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 3 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 4 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 5 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 6 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 7 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Touchpoint 8 One-to-One - Social, Email, Mobile SMS Timing Headline Call to Action Type of Content Campaign Goal % Conversion Note: Broadcast channels not included here. ©  Copyright  2013  unfunnel.com

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