unFunnel Lead Nurturing – Part 2 Worksheet

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http://unfunnel.com/free-downloads/
Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel lifecycle process.

Use this Excel worksheet to track more detailed information about the landing pages and CTAs used in Worksheet – Part 1 (Lead Nurturing Conversion Process).

• Step 1: Identify Target
• Step 2: Review Behavior
• Step 3: Define Persona
• Step 4: Build Campaign

Package: unFunnel Lead Nurturing Package – Part 2
Agile Factor: Customer First

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unFunnel Lead Nurturing – Part 2 Worksheet

  1. 1. Persona Content Mapping – Part 2 Worksheet Step  1:    By  now,  we've  created  several  types  of  content  and  know  who  to  target...right?   Step  2:    Review  the  behavior  of  your  target,  add  content  and  links  to  the  table  below  that  might  interest  them.   Step  3:    Define  the  part  of  the  buyer  persona  that  Ces  to  this  content.       Step  4:    Use  the  informaCon  in  the  table  to  build  your  lead  nurturing  campaign(s).   Lead to Advocate Stages Top of the Conversion Cycle Type of Content Call to Action Top  of  Conversion  Cycle   Landing Page URL Buyer Persona Customer you are targeting. This person should be a current customer that is active in your networks. Middle of the Conversion Cycle Middle  of  Conversion  Cycle   Type of Content Call to Action Landing Page URL Buyer Persona Capture more information about their needs - send them personalized content based on their persona. Bottom of the Conversion Cycle Reward them for their conversion. Give them tools and incentives for sharing with friends and family. Cultivate them into brand advocates. ©  Copyright  2013  unfunnel.com Bo3om  of  Conversion  Cycle   Type of Content Call to Action Landing Page URL Buyer Persona

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