10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

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http://unfunnel.com/by-the-numbers/
The conversion funnel strategy was easy to understand and it worked, for awhile. But with now with mobile and social added to the online mix, the traditional funnel approach is not effective.

This infographic explores some of the common misconceptions & lies about channel marketing with data that we uncovered that shows the real truth behind how to market to individuals today.

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10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

  1. 1. THE TOP 10 FUNNEL LIES THAT HAVE YOU BRAINWASHED YOU N AI M HA VE HOW OF F LI LE NE NE NG A G YO U ES” F UN P O ET O TI M CH MU “LI K LAN DIN G YO OW KN ED TO I O EE D SEO R TO HAV I NG OF O LE ED UN E F TH P TO S A SO C C I AL M IA ’S ER MB OM ST CU ES T NE OU YOU D ON ’ U EN PY H TT D YOU N EE D AB A FF I A CA R E ’T V ER TT R U RC RE T R ES O E Y LL A YOU C A N C ON ND ON I EO PL EN E CR R E DEPE W HAT P WOR KS , IT S TE AT M R FO 10 08 09 06 07 B LO G ity Agil D O ES N THE TRUTH: MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6 OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PROfiLE DATA 5 alty Loy 59% 40% 82% OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5 OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5 e merc eCom 57% OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2 on grati l Inte Socia 67% OVER BE UT TOO GN ND DO N ’T ES DO AKES ND T A SI DE A LY F IN AT E AG 02 03 04 05 EXPOSING ME IZ UR VE A TI E S TO EF IN ONL TS EC F PE R S ON AL AS EL SI RE T EN ED IX W EB Y EM WE N E GP LE N IO 01 N B HO RE E AC F K OO TIN EE TA IN R KE AW TE N R E MA EED over 50% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3 200% INCREASE IN CLICKTHROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7 1 IN 3 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSONALIZATION IN THE SHOPPING EXPERIENCE 5 65% OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATICALLY WELCOMES THEM BY NAME 5 8% ADD TO BASKET CVR VISIT TO www.unfunnel.com 4% CVR VISIT TO SALE 4 http:/ /socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013 1 http:/ /moz.com/blog/how-to-track-online-roi-of-offline-advertising 2 http:/ /econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage 3 http:/ /www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ 4 http:/ /www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf 5 http:/ /www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246 6 http:/ /services.google.com/fh/files/misc/gtm-casestudy-smarter-travel-media.pdf 7 AGILE MARKETING IN MOTION

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