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Persona Content Mapping & Customer Conversion Process Donor Conversion Process
Persona Content Mapping &
unfunnel	
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Lead Nurturing Conversion unfunnel – Part 1

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http://unfunnel.com/free-downloads/
Use this Excel worksheet to map existing content to your target during the optimal part of the unfunnel lifecycle process.

This template will help you organize using the unfunnel process:
• Evaluate Influencer Triggers
• Establish Conversion Criteria
• Empower with Research & Education
• Motivators to Create Advocates

Package: unFunnel Lead Nurturing Package – Part 1
Agile Factor: Customer First

Published in: Marketing
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Transcript of "Lead Nurturing Conversion unfunnel – Part 1"

  1. 1. Persona Content Mapping & Customer Conversion Process Donor Conversion Process Persona Content Mapping & unfunnel  process 1)  Evaluate  Purchase  Triggers Identify  a  current  key  infuencer  and  target's  key   areas  of  interest  and  what  motivates  them  to   buy.  Attract  them  with  presentations,  topic   sheets,  product  whitepapers,  customer   testimonials,  consultations  and  competitive   intelligence. 2)  Establish  Buying  Criteria Establish  your  target's  "must  haves",  price  point,   quality,  quantity  etc.  Validate  this  with  webinars,   live  video  events,  topical  seminars,  infographics,   10  reasons,  things  you  must  know,  questions  to   ask  etc. 3)  Share  Research Educate  your  target  with  industry  specific  data   and  publised  reports.  Arm  them  with  tools  to   empower  their  buying  choices  that  are  easily   shared  with  friends.  Use  formats  such  as  eBooks,   reviews,  pricing  calculators,  YouTube  videos,   analyst  papers,  independent  articles,  webinars... 4)  Motivate  them  to  Share Incentivize  your  target  with  promotions  and   loyalty  and  rewards  programs.  Leverage  celebrity   and  corporate  partners  to  attract  attention.  Use   social  sharing  platforms  and  networks,  create   unique  #hashtags  for  offline  event  and  activate   them  in  blogs. The  Buying  Process Persona  1 Existing  Content  or  Offers Existing  Content  or  Offers Existing  Content  or  Offers New  Content  or  Offers New  Content  or  Offers New  Content  or  Offers Persona  2 Existing  Content  or  Offers Existing  Content  or  Offers Existing  Content  or  Offers New  Content  or  Offers New  Content  or  Offers New  Content  or  Offers Persona  3 Existing  Content  or  Offers Existing  Content  or  Offers Existing  Content  or  Offers New  Content  or  Offers New  Content  or  Offers New  Content  or  Offers Persona  4 Existing  Content  or  Offers Existing  Content  or  Offers Existing  Content  or  Offers New  Content  or  Offers New  Content  or  Offers New  Content  or  Offers Adapted  from  funnel  processes: 3  Part  Buyer  Persona  Webinar  series  with  worksheets  (On  Demand) 3  Part  Content  Strategy  Webinar  series  with  worksheets  (On  Demand) Evaluate  Purchase  Triggers Persona  1 Weeks  in  Stage Establish  Buying  Criteria Persona  1 Weeks  in  Stage Perform  Research Persona  1 Weeks  in  Stage Motivate  them  to  Share Persona  1 Weeks  in  Stage Persona  2 Weeks  in  Stage Buyer    Persona  2 Weeks  in  Stage Buyer    Persona  2 Weeks  in  Stage Buyer    Persona  2 Weeks  in  Stage Buyer    Persona  3 Weeks  in  Stage Buyer    Persona  3 Weeks  in  Stage Buyer    Persona  3 Weeks  in  Stage Buyer    Persona  3 Weeks  in  Stage Buyer    Persona  4 Weeks  in  Stage Buyer    Persona  4 Weeks  in  Stage Buyer    Persona  4 Weeks  in  Stage Buyer    Persona  4 Weeks  in  Stage
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