Converting to Agile Marketing [INFOGRAPHIC]

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http://unfunnel.com/by-the-numbers/
This infographic explores how traditional organizational models and funnel marketing strategies are starting to leak. Companies are looking for more agile ways of working to meet customer needs. This requires organizational agility, and innovative thinking but if you turn the funnel upside-down, you will see the methodology actually brings happiness to both the marketer and the customer. These insights are compiled from senior digital and non-digital marketers, leadership and developers across all different sectors and markets.

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Converting to Agile Marketing [INFOGRAPHIC]

  1. 1. HOW TO GET unfunn l-ed POLITICS When in doubt, act in the best interest of your customer, deliver value over an initiative to help someone get a promotion. CONVERTING TO A MORE AGILE MARKETER This infographic explores how traditional organizational models and funnel marketing strategies are starting to leak. Companies are looking for more agile ways of working to meet customer needs. This requires organizational agility, and innovative thinking but if you turn the funnel upside-down, you will see the methodology actually brings happiness to both the marketer and the customer. These insights are compiled from senior digital and non-digital marketers, leadership and developers across all different sectors and markets. ROADBLOCKS You need a champion to help remove barriers that get in the way of progress, this is essential and the new role of management since they are typically a seasoned veteran of the “game”. PROCESS Embrace change and build in flexibility to switch gears on a moments notice. Make defined by the team and how they want to communicate. AG IL IT SILOS Y Build a cross-functional team that stems from the customer’s needs, channels, design, content PMs, web analysts and even the customer themselves. AFRAID Conflict with happen, it’s inevitable, but taking individual accountability is liberating and causes more good than harm. MEETINGS Meetings are for clients, not for real team collaboration. Cut down on unproductive time and people patting themselves on the back. Instead use this time for the 100 other things you could be doing. PERFECTION It does happen, but rarely planned. It will stem from organic progress and small iterations toward continued improvement. TYPICAL MARKETER TYPICAL CUSTOMER 25% BUSINESS Business and strategy meetings, defining scope and business goals & objectives 25% CREATIVE 25% TECHNOLOGY 25% ANALYSIS Tech, design, prototyping, copy, interactive content, channel messaging Looking for customers reviews Set up a loyalty program to reward interactions with the brand Average team members in a meeting $ $ $ $$ $ $ $ $$ 10hrs Reviewing personal budget Trying out samples or downloading free trials 3hrs $ 1HR 2hrs 1HR Average time meetings last CUSTOMER 5hrs Land them on a personalized lead gen form to capture more information Take time to celebrate! But then start optimizing and nurturing with thank you messages 5peeps $ MARKETER 15mtgs Average number of meetings per week $ Requesting pricing and referrals Cost per week 1hrs $$$$$$$$$$$$ $$ $$$$$$$$$$$$ $$$ $$$$$$$$$$$$ $$$ Making the first purchase Cost per year Looking for loyalty rewards 30hrs A Passing on offers to friends/family via social channels FROM 1 TO MANY THE ULTIMATE CONVERSION IS LOYALTY P PY CU O ST M ER E GIL 196K SIMPLIFY USING A 4 BUCKET APPROACH 10hrs HA 3,750K $$$$ M E A RK TERS S AG I L E M A R K E T I N G I N M OT I O N www.unfunnel.com 20hrs Show them different ways to get more value for their $ Analytics & optimization with automated dashboard reporting for cross-functional input Average annual salary of your marketing team Reviewing many products Write review content and post in areas they will find it Empower the customer and give them an app to calculate pricing themselves 45k AGILE MARKETING TEAM 50hrs Review online traffic patterns to see their favorite products/services Development leveraging partnerships, CMS & existing products and templates

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