Agile Marketing Comic Book - uFlush, episode 1

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Marketers use personas to develop target content and predict online behavior. Personas also exist right within our own workplace, from your conservative executives to your most open minded artists.

See the stories and their interactions in our new United Flush comic series. http://bit.ly/agile-web-comics-ep1

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Agile Marketing Comic Book - uFlush, episode 1

  1. 1. William Mark Copies unoriginal Harvard MBA and CEO for Hire - goofy ties, orange tan and loves beach shirts Leigh Anne Lofton Ivy League grad, short bouffant style highlighted hair-don’ts Georgia Bovine Heafty & Bitter Smiles alot but never told a joke in her life DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE - CROSS LINE - PRIVATE - ADVERTISING - DO NOT CROSS Episode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N Counter Bills CFO and gambler addict, overweight sleeping with Exec. Assistant Barbara Smith- Thompson No brains, no personality, paperwork Nazi Burton Lives in Excel and overcomplicates every project with theoretical Widgets-Gadgets Weezy Joe Dirt Dressed as Lil Wayne designer / programmer the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush www.unfunnel.com/uFlush © 2014, Unfunnel.com, LLC. All Rights Reserved.
  2. 2. UFLush - Series for the business unStupid The leader in digital flow modeling and toilet water logistics... and a guide to who you're really selling as a B2B persona. INTRODUCINGTHE CURRENTWORKFAMILY Episode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush www.unfunnel.com/uFlush 1 *Georgia Bovine, COO - Former secretary to Bills, hefty and bitter, Smith-Thompson helped resolve an issue with her direct that led to upward mobility in a position that has no function, makes a lot of calls and never misses a meeting, smiles a lot but has never told a joke in her life. © 2014, Unfunnel.com, LLC. All Rights Reserved. The COO* sets up the all employee mandatory town hall speech announcing a new marketing focus. WELCOME TO THE ANNUAL NATIONAL SALES MEETING - THIS YEAR CALLED THE “UCARE CONFERENCE”
  3. 3. INTRODUCINGTHE CURRENTWORKFAMILYEpisode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N www.unfunnel.com/uFlush 2 (CMO RAISES HIS HAND) “I KNOW THESE STATS LOOK GOOD, BUT YOU CAN’T PROVE SOCIAL MEDIA REALLY WORKED FOR SALES” the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush THIS YEAR WE ARE OFFERING AN OPERATIONAL EXCELLENCE BONUS. IT’S A NEW WORLD, OVER 80% OF ECOMMERCE TRANSACTIONS CAN BE ATTRIBUTED AT SOME POINT TO A SOCIAL POST OR SHARE. DJ Webb – newest design mind on the iDoodle web team – steps up… © 2014, Unfunnel.com, LLC. All Rights Reserved.
  4. 4. INTRODUCINGTHE CURRENTWORKFAMILYEpisode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N www.unfunnel.com/uFlush 3 LET’S TOAST, AS OF TODAY, EVERYONE HAS A NEW TITLE – “MINE IS CEO, CUSTOMER SATISFACTION” the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush CMO, THANKS FOR THE LEAD IN. THIS UCARE CONFERENCE DEMANDS A NEW FOCUS ON CUSTOMER SATISFACTION. The COO and CEO proceed to roll out yet another restructuring plan. © 2014, Unfunnel.com, LLC. All Rights Reserved.
  5. 5. INTRODUCINGTHE CURRENTWORKFAMILYEpisode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N www.unfunnel.com/uFlush 4 WE NEED TO MAKE SOME BUDGET CUTS BUT THERE WILL BE SOME ADDITIONAL BONUS INCENTIVES TO BALANCE INCOME LOSS. THERE MAY BE SOME LAYOFFS IN THE MARKETING AND IT DEPARTMENTS TO ACCOMMODATION THIS RESTRUCTURE. the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush THERE WILL BE A NEW CUSTOMER INSIGHTS OPTIMIZATION TEAM* FOCUSED ON MEASURING CUSTOMER SATISFACTION. *clueless overpaid PHD silo, with no connection to real CRM data, introducing new studies that they farm out to Forrester – i.e., where the money went) © 2014, Unfunnel.com, LLC. All Rights Reserved.
  6. 6. INTRODUCINGTHE CURRENTWORKFAMILY COMMENTS Episode 1 May 2014 A G I L E M A R K E T I N G I N M O T I O N www.unfunnel.com/uFlush 5 CUSTOMER CONCEPT BOXES WILL BE ADDED TO EACH FLOOR, EACH TICKET FILLED OUT GOES STRAIGHT TO THE TOP!!! the leader in digital digital flow modeling & toiletwaterlogistics ww w .unfunnel.com UFlush The CEO calls up the current and clueless IT team* for the next blow.. SEE WHO CEO WILLIAM COPIES PUTS IN CHARGE OF THE NEW UPRODUCT DESIGN TEAM IN: EPISODE 2 “THE EPIC AGILE BUSINESS FAILURE” WE ARE ALSO CREATING A NEW IT DIVISION FOR CUSTOMER EXPERIENCE CALLED “UPRODUCT DESIGN.” APPLAUSE APPLAUSE © 2014, Unfunnel.com, LLC. All Rights Reserved.

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