AgileCamp 2014 Track 4: Risk Quantification for Innovation Teams

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AgileCamp 2014 Track 4: Risk Quantification for Innovation Teams, Sam McAfee, Principal of Neo Innovations

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AgileCamp 2014 Track 4: Risk Quantification for Innovation Teams

  1. 1. QuantifyingRiskForInnovationTeams Sam McAfee — Neo Innovation
  2. 2. Scenario San Francisco, 2011 Real estate company — in a revenue crunch The Goal: Mobile application for service professionals
  3. 3. Team Cross-functional — Product, Design, Engineering Co-located and dedicated to the project Agile experience, and reading The Lean Startup
  4. 4. Project Customer Interviews MVP Release Frequent Iterations…
  5. 5. Results $300 app 5000 local professionals 50% market penetration
  6. 6. Assessment Cost of user acquisition Fixed costs — payroll, support, overhead Market limits and revenue growth plateaus User retention rates, and life-time-value per user
  7. 7. Solutions Monte Carlo Simulation Cost of Delay Scenarios Lean Canvas Value Dynamics Model
  8. 8. Questions?

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