Integrating UX, Lean and Agile to your Advantage
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Integrating UX, Lean and Agile to your Advantage

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How to integrate Marketing, Design and Implementation

How to integrate Marketing, Design and Implementation

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Integrating UX, Lean and Agile to your Advantage Integrating UX, Lean and Agile to your Advantage Presentation Transcript

  • Lean-Agile-Design the 360c advantage C Copyright Darius Dunlap, cc-by 360c Connects Agile Development Methods, Lean Startup Approaches to Customers and Product, and Design and User Experience thinking in your team.
  • Execution is Everything! Copyright Darius Dunlap, cc-by We all know this, right?
  • Execution is Everything! WRONG! Copyright Darius Dunlap, cc-by Unfortunately, it’s wrong.
  • Execution is Essential! But Not Sufficient Copyright Darius Dunlap, cc-by Execution is always essential, but it’s rarely sufficient ... and never for long.
  • Lean Startup Basics Copyright Darius Dunlap, cc-by Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
  • Lean Startup Basics ● Develop Clear, Testable Hypotheses Copyright Darius Dunlap, cc-by Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
  • Lean Startup Basics ● Develop Clear, Testable Hypotheses ● Iterate Quickly Copyright Darius Dunlap, cc-by Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
  • Lean Startup Basics ● Develop Clear, Testable Hypotheses ● Iterate Quickly ● Validated Learning is Unit of Progress Copyright Darius Dunlap, cc-by Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
  • Lean Startup Basics ● Develop Clear, Testable Hypotheses ● Iterate Quickly ● Validated Learning is Unit of Progress ● Product — Market Fit is the Goal Copyright Darius Dunlap, cc-by Related Ideas: Process for Product Owner Pulls Together the Whole Team Approval Embedded
  • Validated Learning is your unit of Progress Focus on answering the question, “What is the right thing to build?” Copyright Darius Dunlap, cc-by Not “Features Implemented” Certainly not “Lines of Code”. ;-)
  • The Agile Connection ● A Better Backlog ● An Iterative Approach ● Flow ● A Visible & Better Understood Customer Copyright Darius Dunlap, cc-by What’s a “Better Backlog” mean in your org? Quick, flexible, iterative approach! Flow is possible when the whole team is engaged. Asking deeper questions — the key to understanding the customer Never take a customer for what they say. Dive Deeper!
  • Design & User Experience Copyright Darius Dunlap, cc-by Quick Iteration - Focused on the Customer and their problem! Embedded — Connected in every decision about how things work Full partner in building a great product.
  • Design & User Experience ● Iterate Quickly Copyright Darius Dunlap, cc-by Quick Iteration - Focused on the Customer and their problem! Embedded — Connected in every decision about how things work Full partner in building a great product.
  • Design & User Experience ● Iterate Quickly ● Embedded in the Process Copyright Darius Dunlap, cc-by Quick Iteration - Focused on the Customer and their problem! Embedded — Connected in every decision about how things work Full partner in building a great product.
  • Design & User Experience ● Iterate Quickly ● Embedded in the Process ● Partner with Product Owner & Engineering Copyright Darius Dunlap, cc-by Quick Iteration - Focused on the Customer and their problem! Embedded — Connected in every decision about how things work Full partner in building a great product.
  • Design is not just what it looks like. Design is how it works. — Steve Jobs Do you embrace and live this?
  • Tear Down That Wall! Between Design, Product Ownership, and Engineering. Especially the kind that gets things tossed over.
  • We have all seen the problems... Copyright Darius Dunlap, cc-by (“Yeah, the Designer is just in charge of colors and button shapes”)
  • We have all seen the problems... ● Product Owner Who Isn’t Copyright Darius Dunlap, cc-by (“Yeah, the Designer is just in charge of colors and button shapes”)
  • We have all seen the problems... ● Product Owner Who Isn’t ● Agile Development in a Vacuum/Bubble Copyright Darius Dunlap, cc-by (“Yeah, the Designer is just in charge of colors and button shapes”)
  • We have all seen the problems... ● Product Owner Who Isn’t ● Agile Development in a Vacuum/Bubble ● “Focus on User Experience - Hire a Designer” Copyright Darius Dunlap, cc-by (“Yeah, the Designer is just in charge of colors and button shapes”)
  • We have all seen the problems... ● Product Owner Who Isn’t ● Agile Development in a Vacuum/Bubble ● “Focus on User Experience - Hire a Designer” ● “Features Implemented” as unit of progress Copyright Darius Dunlap, cc-by (“Yeah, the Designer is just in charge of colors and button shapes”)
  • Exercise: What Changes? ● Examples: ● ... Product Backlog? ● ... The Product Owner’s Role? ● ... UX Role in Engineering? ● ... The Nature of a “Feature”? ● ... Your User Stories? Copyright Darius Dunlap, cc-by Group Exercise. Break up into teams of 3-5 people, Working independently, Generate ideas about what changes Working together, put everyone’s ideas up on the wall. Make groupings of ideas, however makes sense Discuss, look for patterns
  • Enterprise - special challenges It’s very hard to… ● Open to Customers ● Make Product Ownership Real ● Keep UX on the Team Copyright Darius Dunlap, cc-by Discussion generated from review of team exercise output.
  • Enterprise Mitigation of Risk Side-step Assumed downside risks: ● Start Small ● Start Frequently ● Iterate ● Do it! ● Double-down on Success Copyright Darius Dunlap, cc-by Examples pulled from team exercise output and other discussion. Start Small - initial work should be light and simple Start Freq. - Make this a habit. Do it quick, do it lots! Iterate - keep working on promising ideas Do it! - Take action. Don’t just talk about it (again, start small and simple)