Gamification Primer
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Gamification Primer

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Gamification is not a game

Gamification is not a game

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Gamification Primer Gamification Primer Presentation Transcript

  • GAMIFICATION PRIMER April 2012 follow us @agentsilverfoxfollow Matt Day our CEO @agentday
  • WHAT ISGAMIFICATION?
  • IT IS NOT A GAME.
  • IT’S NOT THIS.
  • OR THIS.
  • OR THIS.
  • OR EVEN THIS.
  • GAMIFICATION IS THECONCEPT OF APPLYINGGAME-DESIGN THINKING TONON-GAME ACTIVITIES TOMAKE THEM MORE FUNAND ENGAGING.
  • GAMIFICATION TAKES GAMECONCEPTS LIKE EARNING POINTS,RECEIVING REWARDS, LEVELINGUP AND UNLOCKING SPECIALITEMS AND APPLIES THESECONCEPTS TO ACTIVITIES THATINHERENTLY DON’T HAVE THOSECHARACTERISTICS.
  • FOR EXAMPLE…
  • FREQUENT FLYER PROGRAMSARE ONE OF THE EARLIESTEXAMPLES OF GAMIFICATION.
  • AND ITS BEEN AROUND FOR A WHILE. IN 1979,TEXAS INTERNATIONAL AIRLINES INTRODUCED THEFIRST MODERN FREQUENT FLYER PROGRAM.
  • IT WAS SO SUCCESSFUL THAT AMERICAN, DELTA,UNITED AND BRITISH AIRWAYS IMMEDIATELYFOLLOWED SUIT.
  • TODAY,GAMIFICATION ISEVERYWHERE.
  • FROM UNLOCKING BADGES INFOURSQUARE…
  • TO EARNING POINTS WHILE DJ’INGON TURNTABLE.FM …
  • TO EARNING REWARDS BY“CHECKING-IN” TO ENTERTAINMENTDESTINATIONS SUCH AS YOURFAVORITE TV SHOW, MOVIE, MUSICAND VIDEO GAME ON GETGLUE…
  • TO MYSTARBUCKSREWARDS…
  • TO NIKE PLUS GOALS& CHALLENGES…
  • GARTNER GROUP FORECASTS THATGAMIFICATION WILL BE USED BY70% OF THE GLOBAL 2000 BY2015, SPENDING OVER $2BN ONRELATED PRODUCTS, SERVICES ANDTECHNOLOGIES ACCORDING TOM2 RESEARCH
  • WHAT AREA OF YOUR BUSINESSCOULD YOU GAMIFY?STRONGER CUSTOMER LOYALTY?MODIFYING CUSTOMER BEHAVIOR?CUSTOMER REFERRAL?EMPLOYEE PERFORMANCE?