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Realtors & Social Media Training
 

Realtors & Social Media Training

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The complete Social Media & Realtors presentation presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of Social Meida specifically for Realtors. Pinterest, Facebook, Linkedin, & ...

The complete Social Media & Realtors presentation presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of Social Meida specifically for Realtors. Pinterest, Facebook, Linkedin, & YouTube. For more information goto http://www.agentredefined.com.

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Realtors & Social Media Training Realtors & Social Media Training Presentation Transcript

  • Realtors & Social Mediaonline marketing | websites | social media TECHNOLOGY
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  • THE FACEBOOK FACTOIDS Launched in Feb. 2004 900 Million Registered Users 530 Million Active Users 71.2% of all USA internet users are on Facebook Average user is connected to 80 communitypages, groups, and events. TECHNOLOGY TECHNOLOGY
  • THE FACEBOOK FACTOIDS57% MaleAverage Age: 38Facebook users are more focused onpersonal interactions than brandcontent TECHNOLOGY TECHNOLOGY
  • facebook question for realtors fan page or no fan page? if fan page, don t let your fan page a deserthow will you engage in facebook? what content will you offer if a fan page? TECHNOLOGY TECHNOLOGY
  • engaging onthe facebookit s a social network, not a classifieds ad engage users on a personal level target audience with advertisements posts must cut through clutter do not overload users with posts TECHNOLOGY TECHNOLOGY
  • facebook realtor strategy Strategic Posting 60% Social Posts (no real estate) 40% Clever, Inspiring, Creative real estate related posts. Engage with people - Like Stuff/Make appropriate comments.great viewsgreat kitchens, baths, yards, pools, etc... TECHNOLOGY TECHNOLOGY
  • facebook realtor strategy Strategic Posting great views great kitchens, baths, yards, pools, etc... you in action (meetings or at your deskworking) limited news successful closing (you at dinner/drinkswith clients, etc...) TECHNOLOGY TECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
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  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • engaging on the facebook TECHNOLOGYTECHNOLOGY
  • launched in 2009 comScore.com: Pinterest is thefastest growing social media site inboth unique visitors and clicks onsearch engines. grew by 4377% since May2011(comScore.com) TECHNOLOGY TECHNOLOGY
  • PEOPLE ARE CONNECTED BY SHARED INTERESTS...PINS ARE USED TO INSPIRE ORGIVE IDEAS.... TECHNOLOGY TECHNOLOGY
  • a virtual pin board that helps you organize and share things that interests you on the webif done correctly, you can expandyour connections based on sharedlikes, plus users can find yourinterests/message on pinterest TECHNOLOGY TECHNOLOGY
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  • Pinterest generates morereferral traffic than YouTube, Google+ and Linked in COMBINED68% - 70% of users are Female30% of users are Male30% of users are 25-34 TECHNOLOGY TECHNOLOGY
  • Pinterest Strategy Start building boards thatinterest you. Start building community boards. Start building real estate relatedboards. Only 1 to 2 actual boards sellingreal estate. TECHNOLOGY TECHNOLOGY
  • Pinterest Strategy Use a similar strategy toFacebook. Keep a lower percentage of realestate related posts to yourinterest posts. Start following boards, likingpins, and expanding your followers. TECHNOLOGY TECHNOLOGY
  • Example of unfinished Realtor Board TECHNOLOGYTECHNOLOGY
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  • Build Boards around yourinterests and communities. Realtor Profile Name no right or wrong,go by your name or add Realtor Strategyto it. (no biz pages) for using Profile Description use yourkeywords, cities, community Pinterestnames for SEO & search. Write Good Captions in Pins usekeywords, common search terms,etc... TECHNOLOGY TECHNOLOGY
  • Add a Follow Me Button to Realtoryour website & email signature. Link your Pins link pins to Strategyyour blog or exact pages with for usinginfo relating to your pins. Pinterest Connect W/Facebook bothplatforms work well togetherand are somewhatinterconnected. TECHNOLOGY TECHNOLOGY
  • Follow Others or other Boards. Engage with other people byrepinning, commenting, liking. EngagingCommenting for Exporsure. with Partner with local:Homebuilders, Remodelers, otherLandscapers, Painters..... users on Community: Follow & Engageboards of local groups, Pinterestrestaurants, bars, local events,local sports teams... TECHNOLOGY TECHNOLOGY
  • CREATIVITY IS KEYINSPIRATIONHOW-TO s / TUTORIALS EngagingINFORMATIONAL withUSEFUL INFOTALL PINS otherYOU WILL NEED TOOLS TO users onCREATE ORIGINAL CONTENT PinterestJING, or, STICHPAGES (mac) TECHNOLOGY TECHNOLOGY
  • YouTube start making video, it s easier than you think. content: your property videos, they can beplaced on Trulia, Zillow, Home.com, Realtor.com content: agent video, showcase yourself ROCKSTAR: content: community video,showcase your community go to http://www.youtube.com/ushometours/great example of an effective youtube page TECHNOLOGY TECHNOLOGY
  • YouTube videos should ideally be 2 - 5 minutes max,anything over 5 minutes has to be really, really goodto keep viewers watching it. think of your background, natural backgrounds ofyour office, a kitchen of one your listings. property videos can include more than just thehouse, show off the park, community pool,neighborhood, places nearby, etc... get a youtube background from me!!! LOL TECHNOLOGY TECHNOLOGY
  • create playlist to separate yourvideo content. Realtor think of keywords when giving Strategyyour videos a title name and fillingout the description. SEO SEO for usingSEO YouTube optimize your profile name andprofile settings. LINK your Facebook, Linkedin,Website, Blog, Trulia, Zillow, etc... TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Name/Title of Video The title of the video is the most important inuploading your videos. The video title must be SEO compatible usingkeywords. EXAMPLE for a listing....Condo with views For Sale in River North TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Video Description Add a link to your website or the listingonline on the first line. Breakdown the property information. Provide your Name and contactinformation. TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Tags Add the appropiate tags. Use the quotations when taggingmultiple words. EXAMPLE:real estaterealtorchicago real estate TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
  • YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
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  • YouTube TECHNOLOGYTECHNOLOGY
  • get the right equipment. practice and keep making video, youwill get better. Video just make them. easier than it looks For WHAT S THE POINT: Separate Realtorsyourself from the majority of Realtorsthat don t do video. Share video on Pinterest, Facebook,Linkedin, Twitter, Blog. TECHNOLOGY TECHNOLOGY
  • Kodak Zi8, or, Kodak Playtouch The new iPad 3 has a great video camera. Video For TECHNOLOGYTECHNOLOGY Realtors
  • Linkedin For Realtors Use your Linkedin Profile as a MarketingPiece, NOT, a Resume Posting. Recommendations are powerful onLinkedin and easy to share. Make connections for new clients. Linked in still works well for SEO results whenyour name is used. TECHNOLOGY TECHNOLOGY
  • Define what you can do not what you have done. Update your Linkedin Profile Link TECHNOLOGYTECHNOLOGY
  • Define what you can do not what you have done. Recommendations Redefine your job titles. TECHNOLOGYTECHNOLOGY
  • EMAIL SIGNATURES Review your Email Signature. Make sure you haveyour contact information in it. iPad s & Mobile Devices both need to be updatedwith Email Signatures as well. Connect your Trulia/Zillow and Social Mediaaccounts to your email if you have Gmail. TECHNOLOGY TECHNOLOGY
  • EMAIL SIGNATURES TECHNOLOGYTECHNOLOGY
  • Goto Stage 2 TECHNOLOGYTECHNOLOGY