Realtors                          &               Social Mediaonline marketing | websites | social                        ...
TECHNOLOGYTECHNOLOGY
THE FACEBOOK FACTOIDS Launched in Feb. 2004 900 Million Registered Users 530 Million Active Users 71.2% of all USA interne...
THE FACEBOOK FACTOIDS57% MaleAverage Age: 38Facebook users are more focused onpersonal interactions than brandcontent     ...
facebook question for realtors   fan page or no fan page?    if fan page, don t let your fan page a deserthow will you eng...
engaging onthe facebookit s a social network, not a classifieds ad   engage users on a personal level   target audience wit...
facebook realtor strategy                           Strategic Posting      60% Social Posts (no real estate)      40% Clev...
facebook realtor strategy                        Strategic Posting  great views  great kitchens, baths, yards, pools, etc....
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
engaging                   on                   the              facebook TECHNOLOGYTECHNOLOGY
launched in 2009  comScore.com: Pinterest is thefastest growing social media site inboth unique visitors and clicks onsear...
PEOPLE ARE CONNECTED BY         SHARED INTERESTS...PINS ARE USED TO INSPIRE ORGIVE IDEAS....         TECHNOLOGY        TEC...
a virtual pin board that helps you         organize and share things that               interests you on the webif done co...
TECHNOLOGYTECHNOLOGY
TECHNOLOGYTECHNOLOGY
TECHNOLOGYTECHNOLOGY
Pinterest generates morereferral traffic than YouTube,        Google+ and Linked in                    COMBINED68% - 70% of ...
Pinterest Strategy   Start building boards thatinterest you.   Start building community boards.   Start building real esta...
Pinterest Strategy   Use a similar strategy toFacebook.   Keep a lower percentage of realestate related posts to yourinter...
Example of unfinished         Realtor Board TECHNOLOGYTECHNOLOGY
TECHNOLOGYTECHNOLOGY
TECHNOLOGYTECHNOLOGY
Build Boards around yourinterests and communities.           Realtor  Profile Name no right or wrong,go by your name or add...
Add a Follow Me Button to       Realtoryour website & email signature.  Link your Pins link pins to                       ...
Follow Others or other Boards.  Engage with other people byrepinning, commenting, liking.     EngagingCommenting for Expor...
CREATIVITY IS KEYINSPIRATIONHOW-TO s / TUTORIALS        EngagingINFORMATIONAL                   withUSEFUL INFOTALL PINS  ...
YouTube  start making video, it s easier than you think.   content: your property videos, they can beplaced on Trulia, Zil...
YouTube   videos should ideally be 2 - 5 minutes max,anything over 5 minutes has to be really, really goodto keep viewers ...
create playlist to separate yourvideo content.                           Realtor   think of keywords when giving        St...
YouTube ¦                 Name/Title of Video  The title of the video is the most important inuploading your videos.  The ...
YouTube ¦ Video Description  Add a link to your website or the listingonline on the first line.  Breakdown the property inf...
YouTube ¦ Tags  Add the appropiate tags.  Use the quotations    when taggingmultiple words.   EXAMPLE:real estaterealtorch...
YouTube ¦ Do not use property                      address       TECHNOLOGY      TECHNOLOGY
YouTube ¦ Do not use property                      address       TECHNOLOGY      TECHNOLOGY
YouTube ¦ Do not use property                      address       TECHNOLOGY      TECHNOLOGY
TECHNOLOGYTECHNOLOGY
YouTube TECHNOLOGYTECHNOLOGY
get the right equipment.   practice and keep making video, youwill get better.                                           V...
Kodak Zi8, or, Kodak     Playtouch       The new iPad 3 has a     great video camera.                        Video        ...
Linkedin For Realtors  Use your Linkedin Profile as a MarketingPiece, NOT, a Resume Posting.  Recommendations are powerful ...
Define              what you              can do not              what you              have done.                Update   ...
Define what                    you can do                    not what                    you have                    done. ...
EMAIL SIGNATURES  Review your Email Signature. Make sure you haveyour contact information in it.   iPad s & Mobile Devices...
EMAIL SIGNATURES TECHNOLOGYTECHNOLOGY
Goto Stage 2 TECHNOLOGYTECHNOLOGY
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Realtors & Social Media Training

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The complete Social Media & Realtors presentation presented at Exit Strategy Realty on 9/12/2012. This is the breakdown of Social Meida specifically for Realtors. Pinterest, Facebook, Linkedin, & YouTube. For more information goto http://www.agentredefined.com.

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  • Realtors & Social Media Training

    1. 1. Realtors & Social Mediaonline marketing | websites | social media TECHNOLOGY
    2. 2. TECHNOLOGYTECHNOLOGY
    3. 3. THE FACEBOOK FACTOIDS Launched in Feb. 2004 900 Million Registered Users 530 Million Active Users 71.2% of all USA internet users are on Facebook Average user is connected to 80 communitypages, groups, and events. TECHNOLOGY TECHNOLOGY
    4. 4. THE FACEBOOK FACTOIDS57% MaleAverage Age: 38Facebook users are more focused onpersonal interactions than brandcontent TECHNOLOGY TECHNOLOGY
    5. 5. facebook question for realtors fan page or no fan page? if fan page, don t let your fan page a deserthow will you engage in facebook? what content will you offer if a fan page? TECHNOLOGY TECHNOLOGY
    6. 6. engaging onthe facebookit s a social network, not a classifieds ad engage users on a personal level target audience with advertisements posts must cut through clutter do not overload users with posts TECHNOLOGY TECHNOLOGY
    7. 7. facebook realtor strategy Strategic Posting 60% Social Posts (no real estate) 40% Clever, Inspiring, Creative real estate related posts. Engage with people - Like Stuff/Make appropriate comments.great viewsgreat kitchens, baths, yards, pools, etc... TECHNOLOGY TECHNOLOGY
    8. 8. facebook realtor strategy Strategic Posting great views great kitchens, baths, yards, pools, etc... you in action (meetings or at your deskworking) limited news successful closing (you at dinner/drinkswith clients, etc...) TECHNOLOGY TECHNOLOGY
    9. 9. engaging on the facebook TECHNOLOGYTECHNOLOGY
    10. 10. engaging on the facebook TECHNOLOGYTECHNOLOGY
    11. 11. TECHNOLOGYTECHNOLOGY
    12. 12. engaging on the facebook TECHNOLOGYTECHNOLOGY
    13. 13. engaging on the facebook TECHNOLOGYTECHNOLOGY
    14. 14. engaging on the facebook TECHNOLOGYTECHNOLOGY
    15. 15. engaging on the facebook TECHNOLOGYTECHNOLOGY
    16. 16. engaging on the facebook TECHNOLOGYTECHNOLOGY
    17. 17. launched in 2009 comScore.com: Pinterest is thefastest growing social media site inboth unique visitors and clicks onsearch engines. grew by 4377% since May2011(comScore.com) TECHNOLOGY TECHNOLOGY
    18. 18. PEOPLE ARE CONNECTED BY SHARED INTERESTS...PINS ARE USED TO INSPIRE ORGIVE IDEAS.... TECHNOLOGY TECHNOLOGY
    19. 19. a virtual pin board that helps you organize and share things that interests you on the webif done correctly, you can expandyour connections based on sharedlikes, plus users can find yourinterests/message on pinterest TECHNOLOGY TECHNOLOGY
    20. 20. TECHNOLOGYTECHNOLOGY
    21. 21. TECHNOLOGYTECHNOLOGY
    22. 22. TECHNOLOGYTECHNOLOGY
    23. 23. Pinterest generates morereferral traffic than YouTube, Google+ and Linked in COMBINED68% - 70% of users are Female30% of users are Male30% of users are 25-34 TECHNOLOGY TECHNOLOGY
    24. 24. Pinterest Strategy Start building boards thatinterest you. Start building community boards. Start building real estate relatedboards. Only 1 to 2 actual boards sellingreal estate. TECHNOLOGY TECHNOLOGY
    25. 25. Pinterest Strategy Use a similar strategy toFacebook. Keep a lower percentage of realestate related posts to yourinterest posts. Start following boards, likingpins, and expanding your followers. TECHNOLOGY TECHNOLOGY
    26. 26. Example of unfinished Realtor Board TECHNOLOGYTECHNOLOGY
    27. 27. TECHNOLOGYTECHNOLOGY
    28. 28. TECHNOLOGYTECHNOLOGY
    29. 29. Build Boards around yourinterests and communities. Realtor Profile Name no right or wrong,go by your name or add Realtor Strategyto it. (no biz pages) for using Profile Description use yourkeywords, cities, community Pinterestnames for SEO & search. Write Good Captions in Pins usekeywords, common search terms,etc... TECHNOLOGY TECHNOLOGY
    30. 30. Add a Follow Me Button to Realtoryour website & email signature. Link your Pins link pins to Strategyyour blog or exact pages with for usinginfo relating to your pins. Pinterest Connect W/Facebook bothplatforms work well togetherand are somewhatinterconnected. TECHNOLOGY TECHNOLOGY
    31. 31. Follow Others or other Boards. Engage with other people byrepinning, commenting, liking. EngagingCommenting for Exporsure. with Partner with local:Homebuilders, Remodelers, otherLandscapers, Painters..... users on Community: Follow & Engageboards of local groups, Pinterestrestaurants, bars, local events,local sports teams... TECHNOLOGY TECHNOLOGY
    32. 32. CREATIVITY IS KEYINSPIRATIONHOW-TO s / TUTORIALS EngagingINFORMATIONAL withUSEFUL INFOTALL PINS otherYOU WILL NEED TOOLS TO users onCREATE ORIGINAL CONTENT PinterestJING, or, STICHPAGES (mac) TECHNOLOGY TECHNOLOGY
    33. 33. YouTube start making video, it s easier than you think. content: your property videos, they can beplaced on Trulia, Zillow, Home.com, Realtor.com content: agent video, showcase yourself ROCKSTAR: content: community video,showcase your community go to http://www.youtube.com/ushometours/great example of an effective youtube page TECHNOLOGY TECHNOLOGY
    34. 34. YouTube videos should ideally be 2 - 5 minutes max,anything over 5 minutes has to be really, really goodto keep viewers watching it. think of your background, natural backgrounds ofyour office, a kitchen of one your listings. property videos can include more than just thehouse, show off the park, community pool,neighborhood, places nearby, etc... get a youtube background from me!!! LOL TECHNOLOGY TECHNOLOGY
    35. 35. create playlist to separate yourvideo content. Realtor think of keywords when giving Strategyyour videos a title name and fillingout the description. SEO SEO for usingSEO YouTube optimize your profile name andprofile settings. LINK your Facebook, Linkedin,Website, Blog, Trulia, Zillow, etc... TECHNOLOGY TECHNOLOGY
    36. 36. YouTube ¦ Name/Title of Video The title of the video is the most important inuploading your videos. The video title must be SEO compatible usingkeywords. EXAMPLE for a listing....Condo with views For Sale in River North TECHNOLOGY TECHNOLOGY
    37. 37. YouTube ¦ Video Description Add a link to your website or the listingonline on the first line. Breakdown the property information. Provide your Name and contactinformation. TECHNOLOGY TECHNOLOGY
    38. 38. YouTube ¦ Tags Add the appropiate tags. Use the quotations when taggingmultiple words. EXAMPLE:real estaterealtorchicago real estate TECHNOLOGY TECHNOLOGY
    39. 39. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
    40. 40. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
    41. 41. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGY
    42. 42. TECHNOLOGYTECHNOLOGY
    43. 43. YouTube TECHNOLOGYTECHNOLOGY
    44. 44. get the right equipment. practice and keep making video, youwill get better. Video just make them. easier than it looks For WHAT S THE POINT: Separate Realtorsyourself from the majority of Realtorsthat don t do video. Share video on Pinterest, Facebook,Linkedin, Twitter, Blog. TECHNOLOGY TECHNOLOGY
    45. 45. Kodak Zi8, or, Kodak Playtouch The new iPad 3 has a great video camera. Video For TECHNOLOGYTECHNOLOGY Realtors
    46. 46. Linkedin For Realtors Use your Linkedin Profile as a MarketingPiece, NOT, a Resume Posting. Recommendations are powerful onLinkedin and easy to share. Make connections for new clients. Linked in still works well for SEO results whenyour name is used. TECHNOLOGY TECHNOLOGY
    47. 47. Define what you can do not what you have done. Update your Linkedin Profile Link TECHNOLOGYTECHNOLOGY
    48. 48. Define what you can do not what you have done. Recommendations Redefine your job titles. TECHNOLOGYTECHNOLOGY
    49. 49. EMAIL SIGNATURES Review your Email Signature. Make sure you haveyour contact information in it. iPad s & Mobile Devices both need to be updatedwith Email Signatures as well. Connect your Trulia/Zillow and Social Mediaaccounts to your email if you have Gmail. TECHNOLOGY TECHNOLOGY
    50. 50. EMAIL SIGNATURES TECHNOLOGYTECHNOLOGY
    51. 51. Goto Stage 2 TECHNOLOGYTECHNOLOGY

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