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  • 1. Realtors   &   Social  Media online  marke3ng  |  websites  |  social  media TECHNOLOGYThursday, September 13, 12
  • 2. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 3. THE FACEBOOK FACTOIDS Launched in Feb. 2004 900 Million Registered Users 530 Million Active Users 71.2% of all USA internet users are on Facebook Average user is connected to 80 community pages, groups, and events. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 4. THE FACEBOOK FACTOIDS 57% Male Average Age: 38 Facebook users are more focused on personal interactions than brand content TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 5. facebook question for realtors fan page or no fan page? if fan page, don t let your fan page a desert how will you engage in facebook? what content will you offer if a fan page? TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 6. engaging on the facebook it s a social network, not a classifieds ad engage users on a personal level target audience with advertisements posts must cut through clutter do not overload users with posts TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 7. facebook realtor strategy Strategic Posting 60% Social Posts (no real estate) 40% Clever, Inspiring, Creative real estate related posts. Engage with people - Like Stuff/Make appropriate comments. great views great kitchens, baths, yards, pools, etc... TECHNOLOGY TECHNOLOGY you in action (meetings or at your deskThursday, September 13, 12
  • 8. facebook realtor strategy Strategic Posting great views great kitchens, baths, yards, pools, etc... you in action (meetings or at your desk working) limited news successful closing (you at dinner/drinks with clients, etc...) TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 9. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 10. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 11. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 12. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 13. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 14. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 15. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 16. engaging on the facebook TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 17. launched in 2009 comScore.com: Pinterest is the fastest growing social media site in both unique visitors and clicks on search engines. grew by 4377% since May 2011(comScore.com) TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 18. PEOPLE ARE CONNECTED BY SHARED INTERESTS... PINS ARE USED TO INSPIRE OR GIVE IDEAS.... TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 19. a virtual pin board that helps you organize and share things that interests you on the web if done correctly, you can expand your connections based on shared likes, plus users can find your interests/message on pinterest TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 20. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 21. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 22. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 23. Pinterest generates more referral traffic than YouTube, Google+ and Linked in COMBINED 68% - 70% of users are Female 30% of users are Male 30% of users are 25-34 TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 24. Pinterest Strategy Start building boards that interest you. Start building community boards. Start building real estate related boards. Only 1 to 2 actual boards selling real estate. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 25. Pinterest Strategy Use a similar strategy to Facebook. Keep a lower percentage of real estate related posts to your interest posts. Start following boards, liking pins, and expanding your followers. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 26. Example of unfinished Realtor Board TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 27. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 28. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 29. Build Boards around your interests and communities. Realtor Profile Name no right or wrong, go by your name or add Realtor Strategy to it. (no biz pages) for using Profile Description use your keywords, cities, community Pinterest names for SEO & search. Write Good Captions in Pins use keywords, common search terms, etc... TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 30. Add a Follow Me Button to Realtor your website & email signature. Link your Pins link pins to Strategy your blog or exact pages with for using info relating to your pins. Pinterest Connect W/Facebook both platforms work well together and are somewhat interconnected. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 31. Follow Others or other Boards. Engage with other people by repinning, commenting, liking. Engaging Commenting for Exporsure. with Partner with local: Homebuilders, Remodelers, other Landscapers, Painters..... users on Community: Follow & Engage boards of local groups, Pinterest restaurants, bars, local events, local sports teams... TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 32. CREATIVITY IS KEY INSPIRATION HOW-TO s / TUTORIALS Engaging INFORMATIONAL with USEFUL INFO TALL PINS other YOU WILL NEED TOOLS TO users on CREATE ORIGINAL CONTENT Pinterest JING, or, STICH PAGES (mac) TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 33. YouTube start making video, it s easier than you think. content: your property videos, they can be placed on Trulia, Zillow, Home.com, Realtor.com content: agent video, showcase yourself ROCKSTAR: content: community video, showcase your community go to http://www.youtube.com/ushometours/ great example of an effective youtube page TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 34. YouTube videos should ideally be 2 - 5 minutes max, anything over 5 minutes has to be really, really good to keep viewers watching it. think of your background, natural backgrounds of your office, a kitchen of one your listings. property videos can include more than just the house, show off the park, community pool, neighborhood, places nearby, etc... get a youtube background from me!!! LOL TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 35. create playlist to separate your video content. Realtor think of keywords when giving Strategy your videos a title name and filling out the description. SEO SEO for using SEO YouTube optimize your profile name and profile settings. LINK your Facebook, Linkedin, Website, Blog, Trulia, Zillow, etc... TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 36. YouTube ¦ Name/Title of Video The title of the video is the most important in uploading your videos. The video title must be SEO compatible using keywords. EXAMPLE for a listing.... Condo with views For Sale in River North TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 37. YouTube ¦ Video Description Add a link to your website or the listing online on the first line. Breakdown the property information. Provide your Name and contact information. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 38. YouTube ¦ Tags Add the appropiate tags. Use the quotations when tagging multiple words. EXAMPLE: real estate realtor chicago real estate TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 39. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 40. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 41. YouTube ¦ Do not use property address TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 42. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 43. YouTube TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 44. get the right equipment. practice and keep making video, you will get better. Video just make them. easier than it looks For WHAT S THE POINT: Separate Realtors yourself from the majority of Realtors that don t do video. Share video on Pinterest, Facebook, Linkedin, Twitter, Blog. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 45. Kodak Zi8, or, Kodak Playtouch The new iPad 3 has a great video camera. Video For TECHNOLOGY TECHNOLOGY RealtorsThursday, September 13, 12
  • 46. Linkedin For Realtors Use your Linkedin Profile as a Marketing Piece, NOT, a Resume Posting. Recommendations are powerful on Linkedin and easy to share. Make connections for new clients. Linked in still works well for SEO results when your name is used. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 47. Define what you can do not what you have done. Update your Linkedin Profile Link TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 48. Define what you can do not what you have done. Recommendations Redefine your job titles. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 49. EMAIL SIGNATURES Review your Email Signature. Make sure you have your contact information in it. iPad s & Mobile Devices both need to be updated with Email Signatures as well. Connect your Trulia/Zillow and Social Media accounts to your email if you have Gmail. TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 50. EMAIL SIGNATURES TECHNOLOGY TECHNOLOGYThursday, September 13, 12
  • 51. Goto Stage 2 TECHNOLOGY TECHNOLOGYThursday, September 13, 12