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Real Estate Websites

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http://www.agentredefined.com. …

http://www.agentredefined.com.
Get the proper information you need in building a new website for your Real Estate business or office.

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  • 1. the   real  estate   website online  marke0ng  |  websites  |  social  media TECHNOLOGYTuesday, June 19, 12
  • 2. realtor   training   blog Zillow  &  Trulia  Profile  setup  videos Social  Media  Profile  setup  videos THE  ONLINE  MARKETING  PLAN  FOR  REALTORS more  training  coming  soon....... TECHNOLOGYTuesday, June 19, 12
  • 3. george  cuevas former  realtor tech  geek trying  to  make  sense  of online  marke0ng  for  realtors TECHNOLOGYTuesday, June 19, 12
  • 4. you  can  download  it   from  the  Realtor  Training   Blog the  real  estate  website   should  be  just  one  part  of   your  overall  online  plan first  ques0on  about   gePng  your  website:         What  is  the  purpose  of  it? TECHNOLOGYTuesday, June 19, 12
  • 5. where do realtor buyer/seller leads come from? YOUR  DATABASE  (sphere  of  influence) COLD  LEAD  (advertising,  mass  mailing,  etc) ONLINE  -­‐  INTERNET     (social  media,  websites,  etc...) TECHNOLOGY TECHNOLOGYTuesday, June 19, 12
  • 6. three undeniable truths about effective marketing campaigns need an OBJECTIVE - GOAL. plus, they are set with a Start & End Point. campaigns should run Consistent and Repetitious. (marketing never sleeps) return on investment (ROI): campaigns must be measured and analyzed for cost vs. effectiveness. TECHNOLOGYTuesday, June 19, 12
  • 7. real estate websites - the purpose: IT SHOULD BE AN INFORMATION SOURCE 1. FIRST: ask yourself WHO is your AUDIENCE / TARGET CLIENT. This is who the website designed for? BUYERS - SELLERS - SHORT SALES - ETC... a. IDX - PROPERTY SEARCH (buyers tool) b. BUYERS INFO (mortgage calculator, school info, how-to guides) c. SELLERS INFO (marketing plans for selling a homeowner’s property) d. CLIENT RECOMMENDATIONS (your Zillow - Trulia - Yelp reviews) e. INFO ON YOU (your story, pictures, your video, etc...) f. COMMUNITY INFO (restaurants, schools, parks, activities, etc...) g. BLOG (your way to communicate information in an SEO friendly way) TECHNOLOGYTuesday, June 19, 12
  • 8. real estate websites... WHERE DO I START? Ask yourself the basic questions... 1. WEBSITE COSTS? (yearly, monthly, update maintenance costs) 2. ABILITY TO CHANGE/UPDATE THE WEBSITE? 3. KEEPING YOUR WEBSITE UP WITH TECH ADVANCES? 4. ABILITY TO GET A NEW LOOK TO YOUR WEBSITE EVERY 2-3 YEARS? (MAKE-OVER) 5. AVAILABILITY OF TECH PROFESSIONALS TO WORK ON YOUR WEBSITE? 6. FUNCTIONALITY? SEO Friendly? Navigation,Video, etc... 7. LONG LIFE SPAN / LONGEVITY TECHNOLOGYTuesday, June 19, 12
  • 9. it comes down to the website platform.... 1. website platforms are like the difference between DVD and BLUE RAY player. a website platform is like a “format”. 2. my answer for Realtors is Wordpress as the platform of choice for a real estate website. 3. Wordpress is nothing more than a website platform to build your next site on. 4. Wordpress is a logical choice because of... a. COST: it’s affordable/cheap. b. LIFESPAN: easy and affordable to update style/looks without losing SEO. c. STYLE: many attractive themes are available. TECHNOLOGY wordpressTuesday, June 19, 12
  • 10. why wordpress? 1. it’s SEO friendly by it’s very nature. 2. it’s used today by millions of people/businesses for websites and blogging. (it’s not going out of style, out of date anytime soon). 3. there are 1000’s of developers who work on it (this means that finding people to work on it is not difficult) 4. because it’s open-source software (FREE) developers are constantly keeping it up to date with security and technology features. 5. MOST IMPORTANT: it’s cheap, it can be made to look great, and IDX works with it easily. (most IDX feeds are Wordpress compatible). TECHNOLOGY wordpressTuesday, June 19, 12
  • 11. wordpress website - ownership & costs.... ...with Wordpress you own your own site. (you should!!!) Your costs should only be the following... a. development/production costs to build the actual site. b. yearly web hosting costs (avg. $55 - $75/year) c. IDX, you get it directly from a IDX Provider (eliminate the IDX middleman.) d. updating/maintenance costs (vary depending on the updates) TECHNOLOGY wordpressTuesday, June 19, 12
  • 12. IDX 1. Buy it directly from an IDX provider. Avoid IDX Resellers for saving money. Diverse Solutions, or, IDX Broker 2. If your local board offers it, get it from them if it’s cost effective. 3. IDX charges vary depending on your local board but average $30 - $50 month for an Agent Package. 4. Most IDX Feeds are compatible with Wordpress, or can be made to work with Wordpress. 5. Analyze your current IDX setup and costs. TECHNOLOGY IDXTuesday, June 19, 12
  • 13. TOTAL INVESTMENT Monthly Fee Website Service 1 Year = $600 $50/month | $600/year | Plus 2 Years = $1200 any set up fees. 3 Years = $1800 Agent Redefined Website 1 Year = $1480 $1000 Final | Plus, $55/year after year 1 for web hosting. 2 Years w/IDX $2010 No Set-Up Fees 3 Years w/IDX $2070 TECHNOLOGYTuesday, June 19, 12
  • 14. TOTAL INVESTMENT Monthly Fee Website Service 1 Year = $600 After 3 Years: $1800.00 2 Years = $1200 (set up fees not figured) 3 Years = $1800 Agent Redefined Website 1 Year = $1480 After 3 Years: $2070.00 2 Years w/IDX $2010 (maintenance not figured) 3 Years w/IDX $2070 TECHNOLOGYTuesday, June 19, 12
  • 15. wordpress for real estate... basically a wordpress website used for real estate is a smart choice because of costs, longevity, functionality, and style TECHNOLOGY wordpressTuesday, June 19, 12
  • 16. see my work at www.agentredefined.com TECHNOLOGYTuesday, June 19, 12
  • 17. searching for the site you want? show me a site you like, we may be able to find a wordpress theme very similar to it. most wordpress themes can be customized to real estate. TECHNOLOGYTuesday, June 19, 12
  • 18. refining your YouTube Channel your YouTube channel is and can be an extension of your website & brand. content produced here will go to your Facebook, Linkedin, Twitter, Pinterest accounts, etc... building up videos on your YouTube channel is an ongoing process. there is no end. so don’t worry about only having 1 or 2 videos to start with. http://www.youtube.com/user/ USHomeTours TECHNOLOGYTuesday, June 19, 12
  • 19. refining your YouTube Channel start with your property and informational videos and get viewers. update your channel page to enhance your image/brand. videos are easy to add to any WordPress site on any page or blog post!!! remember who your audience & target market is when creating video goto agentredefined.com to see more examples. TECHNOLOGYTuesday, June 19, 12
  • 20. YouTube Channel Categories for Real Estate Property For Sale Buyers Info Sellers Info Community Info Short Sale Info YOU & your Intro Videos TECHNOLOGYTuesday, June 19, 12
  • 21. video training for realtors get info from my Realtor Training Blog. more free training coming soon to the blog on video. have me train you and your office at your location. TECHNOLOGYTuesday, June 19, 12
  • 22. linking your professional profiles website to profile profile to website your profiles should be part of your real estate website. all of your profiles should connect back to your website. profile badges should be part of your Email Signature & even Some Print Campaigns. get more info at Realtor Training Blog TECHNOLOGYTuesday, June 19, 12
  • 23. linking your professional profiles website to profile - WordPress BLOG profile to website the combination of using your blog with your social media profiles now can become a powerful tool. facbook, twitter, Pinterest, Linkedin, are vehicles for your blog content. your blog content also helps you increase your SEO for your website. useful information is valuable to your clients. TECHNOLOGYTuesday, June 19, 12
  • 24. co-branding with Zillow and/or Trulia direct links from your website, email signature, marketing pieces can go directly to Zillow/Trulia. links can be made to your online profiles. links can be made to search for properties and keeping your information connected to the viewers search. TECHNOLOGYTuesday, June 19, 12
  • 25. sizes for 851px profile 315px picture You can place your wordpress website, or any page in it directly into your facebook fan page. Costs around $200 - $250 depending the job. Adding additional tabs: You can place your YouTube Channel on your facebook fan page using Involver App. TECHNOLOGYTuesday, June 19, 12
  • 26. QUESTIONS??? MY CONTACT INFO george cuevas george@agentredefined.com 312.320.8274 TECHNOLOGYTuesday, June 19, 12

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