June 28th, 2012 State of the Market & Marketing Presentation -SHORT

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Slides for the short presentation at Exit Realty in Wheaton IL. This was a short State of the Market and Online Marketing Presentation.

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  • June 28th, 2012 State of the Market & Marketing Presentation -SHORT

    1. 1. realtor marketing chicagoland market mid-2012online marketing | websites | social media TECHNOLOGY
    2. 2. June 2012 These are the slides used for George Cuevas’s presentation at Exit Realty - Wheaton, ILNotes: This is a short state of the market and marketing presentation. online marketing | websites | social media TECHNOLOGY
    3. 3. U.S.TECHNOLOGY
    4. 4. real estate trends (U.S) | mid-2012 1st QTR 2012: 26% Of All U.S. Residential Sales atsome stage of foreclosure (REO, Short Sale, Auction). 1st QTR 2011: 25% Of All U.S. Residential Sales atsome stage of foreclosure (REO, Short Sale, Auction). Short Sales: Increased 25%, Increased in Sales from1st QTR 2011 REO Sales: Decreased 15%, Increased in Sales from1st QTR 2011 Short Sales: Accounted 12%, of all sales in QTR 2011 Pre-Foreclosure Sales: INCREASED IN 27 States! Short Sales DISCOUNT RATE: 21%, AVG Discountcompared with Non-Foreclosure Properties. ILLINOIS was a 46% INCREASE from 1st QTR 2011 TECHNOLOGY
    5. 5. real estate trends in ILLINOIS | mid-2012 ILLINOIS - 1st QTR 2012: 31% Of All Residential Saleswhere in some state of foreclosure (REO, Short Sale, Auction). REO SALES IN ILLINOIS: INCREASED 13% from 2011. CHICAGOLAND - MRED SALES DATA - MAY 2012: 8,276This is an increase of 25.3% from May 2011.Average Sales Price $170,000Average Sales Price - State of Illinois: $145,000 HOUSING INVENTORY MRED DATA (my favorite)INVENTORY LEVELS ARE DROPPING!!!!May 2012: 8.5 Months of Housing Inventory. (all price points)May 2011: 13 Months of Housing Inventory. (all price points)$700,000 & Above: AVG 15 - 16 months$100,000 & Below: AVG 6 - 7 monthsAUGUST 2012 ~ Forecast 4% - 9% Sales Increase from May2012 TECHNOLOGY
    6. 6. real estate trends in ILLINOIS |general Illinois/Chicagoland market ismid-2012 despite:getting strong IL Inventory levels are dropping andthis trend is likely to continue for theremainder of 2012 IL decline in consumer confidence IL unemployment rate at 8.2% IL slow job growth, cant keep up withlosses. IL government jobs continue to beshed IL small employment gains in allprivate sector industries but not enough TECHNOLOGYto bring down the IL unemployment rate.
    7. 7. Based on Previous 2 QuartersTECHNOLOGY
    8. 8. Based on Previous 2 QuartersTECHNOLOGY
    9. 9. your basic online marketing plan for the rest of 2012This is a Basic Online MarketingPlan: Refer to the actual OnlineMarketing Plan for more details.This info all can be found at theRealtor Training Blog. TECHNOLOGY TECHNOLOGY
    10. 10. your basic online marketing plan for the rest of 2012STEP 1: Optimize all free online profiles. Atminimum get these optimized and up. Facebook Linkedin Trulia ZillowSTEP 1A: Team up with Agents. Build StrategicRelationships. Focus some marketing effortstowards niches and/or your strengths and attack.For example, 2012 is the year of the short saleand 2013 even though the trend will startdownward, the amount of short sales will be at2011 numbers. TECHNOLOGY TECHNOLOGY
    11. 11. your basic online marketing plan for the rest of 2012STEP 2: Incorporate video into your marketingpieces online. Use property videos with you in them. Usetechniques from the Realtor Training Blog. Create introductory videos for your onlineprofiles.STEP 3: Advanced Marketing Strategies.Test and deploy marketing strategies usingZillow and Trulia upgraded accounts.If money is an issue, partner with other agentson upgraded accounts and split costs. TECHNOLOGY TECHNOLOGY
    12. 12. your basic online marketing plan for the rest of 2012STEP 5: If your already deploying all of the basiconline marketing strategies & creating video andnow want to take it to the next level, then weneed to talk.Next level is what I refer to Braveheart Strategyusing.... Blogging Semi-Customized Websites Squeeze Pages Craigslist, Facebook, Google Advertising Targeted mailing campaigns directing trafficto your squeeze pages. TECHNOLOGY TECHNOLOGY
    13. 13. your online marketing plan for the rest of 2012Marketing Efforts: Traditional marketingtechniques (door knocking, just listedpostcards, etc...) will have to be deployedif inventories continue to shrink. Expectinventories to shrink to 6 months by thefirst QTR of 2013.The Upcoming Presidential Election willeffect sales activity in the Short Term/Long Term TECHNOLOGY TECHNOLOGY

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