Social media tips
that improve
content marketing
BY

EMILY HOLLINGSWORTH
1. Relevance vs Recent
Content needs to be relevant to an
audience; not just content for content’s
sake.
 YouTube are upd...
2. Image-centric content
Images connect with an audience
immediately
 Instagram and Pinterest prove the
shareability of p...
3. Be lifestyle compatible
 People get bored easily – so signpost
with clear headlines.
 People spend 2.6 seconds scanni...
4. Customer is Queen
 Your audience should influence your content strategy at
every step from planning to distribution.

...
5. Be mobile friendly
 Majority of (US) Facebook and Twitter
users access platforms on mobile.
 Integrate mobile-friendl...
6. Future-proof content
 Difficult to predict technology
changes and content demand.
 Produce both topical and
evergreen...
7. Listen to your audience
 The best way to get someone’s attention is
by giving them what they want.

 Use social media...
8. Authored content
 People buy into people.
 LinkedIn have ‘Influencers’, G+ has
emphasis on ‘Authorship’.
 Where poss...
Contact us
Find out how we can help you create great content.
W

agencypublicom.com
twitter.com/AgencyPublicom

linkedin.c...
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8 social media tips to improve content marketing

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Social media can be a useful part of content marketing, but it primarily exists separately. So, we decided to look at what we can learn from social media.

You can view more on our blog: http://blog.agencypublicom.com/8-social-media-tips-to-improve-your-content-marketing/

Published in: Marketing, Technology, Business
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8 social media tips to improve content marketing

  1. 1. Social media tips that improve content marketing BY EMILY HOLLINGSWORTH
  2. 2. 1. Relevance vs Recent Content needs to be relevant to an audience; not just content for content’s sake.  YouTube are updating their comments section shifting from a chronological order to an emphasis on relevance.
  3. 3. 2. Image-centric content Images connect with an audience immediately  Instagram and Pinterest prove the shareability of picture-perfect content.  Pinterest drives more web traffic to other sites than Google+, LinkedIn and YouTube combined.  Strong and well-researched infographics encourage shares across social media.
  4. 4. 3. Be lifestyle compatible  People get bored easily – so signpost with clear headlines.  People spend 2.6 seconds scanning a website (Source: Missouri University of Science and technology).  Microblogs show popularity of brief content.  Social media distribution means people can bookmark to read later.  Be useful and engaging.
  5. 5. 4. Customer is Queen  Your audience should influence your content strategy at every step from planning to distribution. Audience Strategy  If it’s not interesting or relevant, they won’t read it. If it’s not welldistributed, they can’t read it. Content Needs Planning Desire Creation Location Distribution
  6. 6. 5. Be mobile friendly  Majority of (US) Facebook and Twitter users access platforms on mobile.  Integrate mobile-friendly content into your planning and delivery strategy.  Encourage engagement:  Live telephone numbers  Compatible emails  Responsive web design.
  7. 7. 6. Future-proof content  Difficult to predict technology changes and content demand.  Produce both topical and evergreen content.  Distribute via multiple channels – safeguard against future trends.
  8. 8. 7. Listen to your audience  The best way to get someone’s attention is by giving them what they want.  Use social media to listen to your audience, and the wider industry conversations.  Audience research should inform your content plan.
  9. 9. 8. Authored content  People buy into people.  LinkedIn have ‘Influencers’, G+ has emphasis on ‘Authorship’.  Where possible, reference the content author – shows that you have expertise, but are also approachable.
  10. 10. Contact us Find out how we can help you create great content. W agencypublicom.com twitter.com/AgencyPublicom linkedin.com/company/Publicom-Agency

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