Did you know that LinkedIn is one of the most powerful marketing tools for insurance agents? LinkedIn is more than a social media network to show off your work history and connect with other professionals. There is a strategy for effective LinkedIn marketing. Simply having a profile isn’t enough to attract clients, but you’re on the right track if you do have one already. Here are 7 LinkedIn marketing tactics for insurance agents.

1. @AgencyNation
7Marketing Tactics for
INSURANCE AGENTS

2. is one of the most
powerful marketing tools
for insurance agents.

3. It’s more than just a website
to show off your work history
and connect with other
professionals.

4. With just under 400 million users,
there are more than enough
potential clients to keep your
insurance agency busy.

5. All you have to do is
reach them.

6. But there is a strategy
for effective marketing
on LinkedIn.

7. Simply having a
profile isn't enough
to attract clients.

8. Attract more clients
and
transform your business
with these
7 LinkedIn marketing
tactics for insurance
agents.

9. OPTIMIZE
Your
Profile

10. Your LinkedIn profile needs to
be optimized so potential
clients can find you easily.

11. LinkedIn Optimization Checklist:
 Upload a professional profile image
 Include keywords in your headline
 Complete each section with
detailed descriptions
 Add skills and get endorsements
for those skills

12. LinkedIn Optimization Checklist:
 Showcase your honors, awards,
and certifications
 Feature professional memberships
 Incorporate branding into your
background image
 Add a link to your website

13. Spend the time to do it right and
you won't have to mess with it
again, except for minor updates.

14. Join
LinkedIn
GROUPS

15. LinkedIn groups are excellent for
networking with other agents
and for sharing industry advice
with each other.

16. Share marketing tips, discuss
industry trends, and act as a
supportive community for all of
their fellow members.

17. Featuring these groups on your
profile also adds credibility and
makes your profile look more
complete to prospective clients.

18. Create Content on
LinkedIn PUBLISHER

19. When you create a post on
LinkedIn Publisher, your post
will automatically become part
of LinkedIn's Pulse network

20. When you create a post on
LinkedIn Publisher, your post
will automatically become part
of LinkedIn's Pulse network
… and get your message in
front of thousands
(or millions) of people!

21. Getting started is
easy and the
engagement is
often much
higher than
insurance agents
see on their own
websites.

22. The only real downside is that
you don't own the content and it will
be featured exclusively on LinkedIn.

23. SHARE CONTENT
from Your
Company Blog

24. LinkedIn is one of the best outlets
for promoting your business-
related blog content.

25. It can be a massive lead generator
but it's often overlooked in favor of
Facebook and Twitter.

26. Potential clients are more likely to
engage with your content on LinkedIn
than they are elsewhere because of its
professional atmosphere.

27. Always Be
CONNECTING

28. Your ability to
meet new
prospects is
largely
determined by
the size of your
network and
the quality of
your
connections.

29. Don't start rapidly connecting
with random people for the sake
of having a gigantic network.

30. You want to make real, genuine
connections in large quantities.

31. You'll find that
more people will
start reaching out
to you when you
optimize your
profile, get active
in groups, and
publish content.

32. Add a Link to Your
Profile in Your
EMAIL SIGNATURE

33. Each email you send is an opportunity
for a new connection on LinkedIn.

34. Put a link to your profile on your
website and other social media pages.

35. People won't think to
find you on LinkedIn
if they don't know
you're there.

36. GENERATE LEADS
with LinkedIn Ads

37. Other than Facebook, LinkedIn has
the best overall advertising platform
of the social media networks.

38. But pay-per-click advertising can
quickly drain your marketing budget if
you don't have a solid game plan.

39. Do some research first and start
your first campaign with a limited
budget to test things out.

40. Ready to grow your
LinkedIn network
AND your business?

41. Grab your FREE ebook
to get started!
DOWNLOAD
HERE
Build Your
Personal
Brand and
Insurance
Business on
LinkedIN

42. Grab your FREE ebook
to get started!
DOWNLOAD
HERE
Build Your
Personal
Brand and
Insurance
Business on
LinkedIN