Paid Media Strategist Postion at Dallas Digital Marketing Agency

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Our award-winning digital marketing agency in Dallas, Texas is looking for a Paid Media Strategist to add to our collaborative, charismatic team! If interested in applying for this position, email your resumé to careers@agencyentourage.com.

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Paid Media Strategist Postion at Dallas Digital Marketing Agency

  1. 1. Paid Media Strategist Job Description Summary: A Paid Media Strategist is responsible for analyzing and communicating in-depth business marketing data for online SEM advertising campaigns. This individual will monitor key findings from reports and data analyses on a regular basis to make informed business decisions and identify opportunities to improve online campaign performance based on client goals, objectives and key performance indicators (KPIs). A critical element of this role is to improve online presence for the clients assigned to your portfolio, and deliver reporting on a monthly basis. A high degree of energy, commitment, detail, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing arena. The ability to organize, prioritize and meet deadlines is essential as is the ability to find hidden opportunities through consistent testing and research. Strong oral and written communication skills are required, including the ability to clearly and effectively communicate and present analysis findings and recommendations for client marketing strategies. Duties: Ø Online/Keyword Research Ø PPC Campaign Management Ø Strategic Marketing Ø Data Analytics and Reporting Responsibilities: Ø Manage multiple accounts and work across key members internally to produce campaigns and client deliverables Ø Monitor all activity on accounts, performing data validation to ensure activity is within budget guidelines and accurate Ø Provide analysis and develop strategic plans based on client customer profiles Ø Develop client’s strategy and additional quotations based on analytics insights and client opportunities Ø Have a strong understanding of SEO/SEM implications related to online content generation Ø Deploy, monitor and manage paid media (SEM/Social PPC) campaigns Ø Track solutions for PPC accounts and analyze, prepare and communicate knowledge to clients Ø Utilize proprietary tools to monitor clients online presence Ø Meet face to face with clients on a regular basis as needed Ø Assist Director of Digital Media as necessary Key Design and Web Technology Knowledge: Ø Ø Ø Ø Ø Ø Ø Experience with campaign management software, database querying tools, languages and analytical platforms Knowledge of the online business marketing principals (Impressions, Clicks, Conversions, Return on Investment (ROI), Cost Per Acquisition (CPA) Exceptional Excel skills (formulas, filtering, pivot tables, trending charts, macros etc.) Acquisio PPC Management Platform Google Adwords, Bing/Yahoo Paid Search, Facebook Paid Search content and display Reverse proxy technology, tracking scripts and codes, etc. Ad Copy-writing, New Keyword Development and Testing 1700  Commerce  St.  Suite  #950  Dallas,  TX  75201  |  214.414.3035  |  www.agencyentourage.com
  2. 2. Ø Ø Ø Ø Ø Continuing Paid Media Education Experience in major blogging platforms and how to work within that environment Social technologies and management platforms (ie. Hootsuite, etc.) Public Relations monitoring and management platforms (ie. Cision, PR Web, etc.) Google Analytics and various other web analytics Qualifications: Minimum bachelor’s degree in business (i.e. Computer Science, Information Technology, Software Engineering, Finance, Marketing, Public Relations, Advertising, Journalism, etc.) Ø Minimum of two year in an analytical/statistics focused position related to online marketing and/ or minimum two years paid search experience. Ø You can learn more about Agency Entourage at www.agencyentourage.com and if you think you have what it takes to be a Paid Media Strategist for Agency Entourage please submit your resume to careers@agencyentourage.com. 1700  Commerce  St.  Suite  #950  Dallas,  TX  75201  |  214.414.3035  |  www.agencyentourage.com

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