Agency Entourage - Online Marketing Management

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Agency Entourage. Building your following online.

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Agency Entourage - Online Marketing Management

  1. 1. Building your online following. - Trying to create a one-on-one connection online? - Looking for a way to stay top-of-mind? - Is your current marketing mix allowing you to carry on a conversation? CONFIDENTIAL build date10.14.09
  2. 2. WHO IS AGENCY ENTOURAGE? Agency Entourage builds and manages your online following via email marketing, blog communications and social marketing. HOW WE HELP? 1. We create a focused online marketing plan 2. We implement your plan 3. We manage your ongoing communications Your customers are emailing, blogging and being social, how are you connecting with them?
  3. 3. WAYS TO USE EMAIL Email Newsletter Example Monthly Email Topics SEASONAL TOPICS: - Keep your customers closely informed by showcasing noteworthy holidays and other seasonal events. CURRENT EVENTS: - Share upcoming promotions, showcase new products, etc. Keep your brand, menu offerings and locations top-of-mind. PRODUCT KNOWLEDGE AND CROSS-SELL: - Showcase your special ingredients, unique menu items and cross-sell gift certificates.
  4. 4. HOW TO USE BLOGS Example Blog Topics ENABLE TWO-WAY CONVERSATIONS INTEGRATE SOCIAL RESTAURANT REVIEWS SHOWCASE PRODUCTS DISCUSS IDEAS WITH CUSTOMERS ABOUT NEW PRODUCTS/OFFERINGS UPDATE COMMUNITY ON UPCOMING NEWS AND EVENTS MAKE PERSONAL CONNECTION
  5. 5. HOW TO USE SOCIAL Social Media by design enables people to easily connect. You desire to make connections with your business, why not meet them where they are? We use Social Marketing as a way to build connections with your community, deliver just- in-time messaging and drive traffic back to the site. Flickr, a photo sharing site, can be used to post photos of events, staff, the facility, etc. YouTube, a video sharing site, can be used similar to Flickr in that you are visually showcasing your restaurant. Facebook Fan Page, utilize fan page to quickly build connections and interact with your community. Twitter, a micro-blogging site, allows you to build connections and deliver just-in-time messages. Additionally, ensure your restaurant can be searched and reviewed through local restaurant and business guides such as Yelp.com, Urbanspoon.com, and TripAdvisor.com
  6. 6. WHY SHOULD YOU BUILD CONNECTIONS ONLINE? BECAUSE YOUR CLIENTS ARE. 3 WAYS WE CAN HELP 1. Email Marketing Write Content, Edit & Proof Read Broadcast up to 2 2. Blog Communications Write Content Edit & Proof Read Post up to 20 articles Per Month. 3. Social Marketing - Flickr.com (Photo sharing) 4 upload sessions per month, unlimited photos. Campaigns Per Month. - Facebook Fan Page (Networking) up to 20 posts per month - Twitter.com (Micro blogging) up to 30 status updates per month - YouTube.com (Video sharing) 4 upload sessions per month, unlimited videos

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