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 Agency Entourage Shakes It Up With Which Wich Superior Sandwiches<sup>®</sup>
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Agency Entourage Shakes It Up With Which Wich Superior Sandwiches<sup>®</sup>

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  • 1. FOR IMMEDIATE RELEASE Ben Randolph Principal, Agency Entourage 214.414.3035 Ben.randolph@agencyentourage.com Hala Habal Director of Communications, Which Wich 214.747.9424 x18 hala@whichwich.com Agency Entourage Shakes It Up With Which Wich Superior Sandwiches®DALLAS, TX, 2/20/13—Dallas-based digital marketing agency, Agency Entourage (AE) was recentlyinspired to take the “Harlem Shake” dance craze to another level! AE’s creative team wanted todevelop a new twist to a digital phenomenon that has swept the country. A favorite downtown Dallaslunch spot came to mind: Which Wich Superior Sandwiches was the ideal place to grab a literal andfigurative shake!This 30-second online video dance craze typically opens with one person dancing to the “HarlemShake” by Baauer, with the crowd whipping up to a frenzied dance halfway through. AE and WhichWich joined forces to create their own spin and the result can be seen here.“Viral videos and social buzz provide a high velocity boost for brands and their online presence,” saidBen Randolph, AE principal.Which Wich brand engagement ambassador, Brandi Beakley, agreed, adding that “Part of the WhichWich Vibe is about having fun with our friends, plus, we’d never turn down any reason to blow offconfetti cannons on a Monday morning!”About Agency EntourageAE is an ADDY and Dallas-Fort Worth AMA award-winning digital marketing agency, specializing inhelping brands build an online presence and building their online community. AE takes pride ineducating clients, sharing knowledge amongst their peers for the betterment of the industry, andtelling clients thank you - often. For more information, visit www.agencyentourage.comAbout Which Wich Superior SandwichesWhich Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur JeffSinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches,creative ordering system and personalized sandwich bag. In 2007, Which Wich received the covetedHot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurantindustry. Which Wich currently has 300 locations open or in development in 30 states. For moreinformation, visit www.whichwich.com.