The Patch, Sept. 2013: new contest & promotions rules on Facebook
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The Patch, Sept. 2013: new contest & promotions rules on Facebook

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The Patch is a monthly newsletter focusing on the main new features on social media. ...

The Patch is a monthly newsletter focusing on the main new features on social media.

This September 2013, Facebook makes it easier to run a contest or a promotion, Youtube helps you to focus on your top Fans with a new dashboard, Pinterest alerts you whenever the price of one of your pin goes down, and LinkedIn releases University Pages to make the best of your alumnis.

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The Patch, Sept. 2013: new contest & promotions rules on Facebook The Patch, Sept. 2013: new contest & promotions rules on Facebook Presentation Transcript

  • The Patch Social media new features updates for marketers September 2013 • New rules for promotions & contests on Facebook • 3 new media-friendly Twitter features • Target & manage top fans on Youtube • Pinterest e-commerce alerts on price drops of pins • LinkedIn University Page: the alumni connection
  • Facebook New rules for promotion & contest on Facebook Big change: you don’t need anymore third-party apps to manage contests & promotions on a Facebook Page. Implications for brands & agencies • You can (legally) run a contest with voting mechanism using Like, Share, Comment • It’s easier for small business to run a contest, and you should put more money on Ads • Third-party apps still provides a better experience of both managing and playing
  • Facebook The edgerank is dead, long live the edgerank! EdgeRank is dead at Facebook; news feed algorithm now close to 100k weight factors including new ones: • Story Bumping (older stories you may have liked appears on reconnection) • Last Actor (your top 50 friends & pages are up’d)
  • Facebook Free images for Community Managers on Facebook Community Managers can now legally use tons of free images from Shutterstock on Facebook Pages they manage: • Search by keywords • Multiple image uploads
  • Facebook More Twitter-like features on Facebook Facebook catches up on real-time and Twitter with: • Testing a “Trending” section in the newsfeed based on #hashtags • Introducing “Chronological by Actor” display of Newsfeed
  • Facebook Promoting events & restaurants on Facebook Business owners have two new cool features on their Facebook Page: • Promoting their events with Facebook ads: more attendees will come • Booking a table at a restaurant (in the US for now) thanks a partnership with OpenTable
  • Twitter More context, more TV & journalism features on Twitter More media-friendly features for Twitter on Social TV, journalism and conferences/events: • “Related Headlines” section: tweets can display related articles from selected sources • TV programs are now pushed with your timeline as they happen • Local events around you are pushed on mobile through #hashtags and emblematic tweets
  • Google New report for Google Adwords for better PPC campaigns Google updates reports for organic and paid search, allowing for: • Less overlapping keywords • More suggestions of new keywords • Overall optimization of adwords strategy
  • Google Google City Expert: get exclusive perks for reviews Google competes with Yelp and local businesses review & rate website with “Google City Expert”: • Rate & Review more than 50 local businesses • Get perks & visibility from Google as a “City Expert”
  • Youtube Youtube helps brand target “top fans” Youtube announces new feature for video creators & channels to better know their "top fans” • A specific dashboard for video creators help identify top fans • Specific channel allows distribution of exclusive content for top fans • Combo with Google+: you can put top fans in a Circle and get more data on them
  • Pinterest Pinterest launches e-commerce price alert feature Pinterest now sends you an email notification whenever one of your pins drops in price
  • LinkedIn LinkedIn University pages for alumni and students A great move and UX for LinkedIn new University Pages • Showcase top alumni and Details about top industries & positions • Links to existing LinkedIn groups of the university
  • Instagram Instagram banning apps with “Insta” or “Gram” Instagram intends to protect its brand image by forbidding third-party apps connecting to Instagram to use either “Insta” or “Gram” terms in their brand (above: “Luxogram”)
  • Foursquare Foursquare trying passive tips on the go Location-based social network Foursquare experiments passive tips on the go: • App running in background • Recommendations displayed as notifications as user gets near specific point of interests
  • Foursquare Retargeting Foursquare users on desktop, mobile Foursquare partners with Turn and sells part of its check-in data: Brands can do retargeting ads on Foursquare users, will be shown on mobile, tablets, and desktops
  • Thanks! Agence Tesla Asia, a social media agency in Singapore and Paris Martin.pasquier@agencetesla.com Follow us on Twitter @agencetesla or www.agencetesla.asia Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated social media new features.