THEPATCH
Social media new features/updates for marketers.July 2014.
World Cup Social Fever. Africa’s Booming Social Media ...
Social Media Kick Off!
World Cup 2014 has been
dubbed the
“most social event in history”
It generates about
350,000 tweets...
World Cup: Lessons learnt
1)  Your brand may not even be remotely
sports related, but you can tie in World
Cup references ...
Africa’s Social Media Industry
Valued at $14bn and expected
to contribute
$230bn of Africa’s GDP in 2025
Penetration only ...
Twitter now allows users to share and play GIFs
(Graphics Interchange Format)
GIFs are a great way to inspire emotion or a...
Twitter is testing out the use of the
full 140 character limit with Retweet
Comments
Previously, the RT itself would have ...
Facebook:Oops..Slingshot
One accidental launch later, this Snapchat-like app is now official
Facebook launches Slingshot, ...
Facebook:Interest-based Ads
Enhanced targeting with browsing history data
Facebook announced it would
track users’ web and...
Facebook:New Pages Layout
Viewing and managing Pages just got easier
Facebook revamps their Pages layout,
making it both m...
Facebook:New Pages Layout
Viewing and managing Pages just got easier
Tip: The new layout certainly makes it more
easier th...
Facebook: Right-column ads
Better look for even better engagement
What this means for you:
You no longer need a separate i...
New editing features include:
brightness, contrast, saturation, warmth
Tip:
Play around with these tools to
find out which...
Instagram: Using Video
Making the most out of this great marketing tool
Instagram Video has been out for awhile now,
so he...
New analytics tell you:
How your pins are performing
Which pins/boards get the most
impressions, clicks and repins
Which p...
Pinterest:Promoted Pins
Now rolled out for small businesses
Previously, Pinterest released promoted pins
for prominent bra...
YouTube: Victorious Apps
One-stop content platform for Youtubers
Victorious: A newly-launched platform that
allows YouTube...
Google+:Platform Insights
Analytics for your Google+ Page
Data from Insights tells you:
Visibility – post views, duration ...
Google+:Google My Business
One dashboard for all your business’ Google needs
Google My Business
allows you to do the follo...
Google:Search Ads
Yay or Nay?
A recent study by ebay suggests that search
ads have “no measurable benefits”
Most click tra...
LinkedIn: New Layout
Exclusive to Premium members
New profile layout:
Cover photo
Cleaner typography
Larger profile pictur...
Tinder: Fun for Singles
Fun for businesses too!
Tinder is a fast-growing
dating app, making about
10m matches per day
User...
Foursquare: Swarm Ads!
Three ad products to generate some buzz
Last month, we talked about how
Foursquare split itself int...
Twitter:
Profile pic: 400 x 400 px
Cover photo: 1500 x 500 px
Stream images: 440 x 220 px,
Vertically centered with a radi...
Social Media Image Sizes
G+:
Profile pic: No change, 250 x 250 px
Cover photo: (max) 2120 x 1192 px
(min) 480 x 270 px
You...
Thanks!
Agence Tesla, a social media agency in Singapore and Paris
Martin.pasquier@agencetesla.com
Follow us on Twitter @a...
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The Patch - Social media updates July 2014: New Facebook RHC Ads, Google My Business, Pinterest ads, World Cup on social media

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Your social media marketing strategy needs another update this month! Last month, we've seen how the new Panda algorithm from Google could impact low-quality content websites, as well as how to associate keywords to your pins on Pinterest.

This month again, a lot of new features need to be taken into account, and, because it's World Cup time, we have added a few stats on "the most social event in history" and how as a brand, you can still find your place for the last 10 days of craziness in Brazil.





Important updates on social media for Facebook, Google+, Pinterest

A new format of advertising on the right-hand column (RHC) for Facebook. Bigger pictures with a similar ratio than the Newsfeed, with a much higher CTR. Do review your ads to make it nice and more efficient!
Facebook right hand column ads new size 2014 martin pasquier agence tesla asia social media agency singapore



Google+ is releasing its Analytics, so that you can see the visibility, engagement and audience of whatever you publish there. Don't forget! As part of the Google family, anything you do there will have an impact on SEO, still an important part of your online visibility and reputation
Pinterest launches self-serving ads for SMEs, you can now promote your Pins : )
Picture size on social media (updated on July 2014)

Here you go for the latest picture size you should know about, yes, they change every time, and yes, it's a pain for us just to collect this information, so share and spread the word to look the best you can be online.

Twitter:
Profile pic: 400 x 400 px
Cover photo: 1500 x 500 px
Stream images: 440 x 220 px, Vertically centered with a radius of 2:1 No larger than 3MB
(max 1024 x 512, 2:1)

Facebook:
Profile pic: 180 x 180 px
Cover photo: 851 x 315 px
App photo: 111 x 74
Timeline: 1200 x 1200 px

Instagram:
Cover photo:
(max) 2048 x 2048 px
(min) 612 x 612 px

YouTube:
Cover photo: 2560 x 1440 px

Google+:
Profile pic: No change, 250 x 250 px
Cover photo: (max) 2120 x 1192 px
(min) 480 x 270 px

Pinterest:
Profile: 165 x 165 px
(max 600 x 600 px)

LinkedIn:
Company Logo Horizontal: (max) 100 x 60 px
Company Logo Square: (max) 50 x 50 px

We'll be in the "Hot Seat" at the Hub in Singapore this July, every Monday from 6pm to 8pm. If you want a free consulting session of 30min, do join the Hub and book a slot!

Have a great July, go France for the World Cup and see you in August!

Agence Tesla Asia

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Transcript of "The Patch - Social media updates July 2014: New Facebook RHC Ads, Google My Business, Pinterest ads, World Cup on social media "

  1. 1. THEPATCH Social media new features/updates for marketers.July 2014. World Cup Social Fever. Africa’s Booming Social Media Industry. New FB Pages Layout. Google My Business. Pinterest ads for SMEs Social Media Picture Size Updates July 2014. There’s so much going on, but fret not we’ve got you covered. Read on, Agence Tesla willl show you the way.
  2. 2. Social Media Kick Off! World Cup 2014 has been dubbed the “most social event in history” It generates about 350,000 tweets per day Global events like the World Cup are great opportunities for big and small businesses alike to engage with their customers. Find out how to make the most of such events in the next page. 6.9 million – the number of World Cup ad shares, 31.4% more than Superbowl Approximately 500m of Facebook’s 1.28bn users are soccer enthusiasts
  3. 3. World Cup: Lessons learnt 1)  Your brand may not even be remotely sports related, but you can tie in World Cup references in your content to keep things funny yet relevant. 2)  Focus your campaign on just a few key platforms 3)  Capitalise on the emotionally-charged atmosphere surrounding games – e.g ask your followers who they support, cheer & celebrate with them (or not, if you’re into England or Spain) 4) Plan content in advance – Saves you panic during the hectic season 5) Real-time – With planned content, you can focus on responding to games and developments in the cup as they occur. “Striking while the iron is hot” has never been more true.
  4. 4. Africa’s Social Media Industry Valued at $14bn and expected to contribute $230bn of Africa’s GDP in 2025 Penetration only at 16% but already sees 80 tweets generated per minute Poised to be the “largest working population of any continent by 2020”, Africa will be a large global force in the years to come, especially in Social Media. So keep close watch! Creating jobs for many young people in the 18-34 age bracket
  5. 5. Twitter now allows users to share and play GIFs (Graphics Interchange Format) GIFs are a great way to inspire emotion or a response from viewers (typically laughter), generating higher transaction-to-click rates Tip: Use GIFs to accompany calls to action. They can inject a sense of humor to tweet content and build rapport between you and your customer. This makes them more receptive to your calls to action. Twitter: GIF Support New media to engage followers with
  6. 6. Twitter is testing out the use of the full 140 character limit with Retweet Comments Previously, the RT itself would have taken up many characters, leaving little room for comments Tip: Ask questions in your tweets. Make them quirky/funny but still tied to your brand. This will encourage RTing AND a comment at the same time. Look out for this feature to be formally rolled out – we’ll keep you updated! Twitter: Retweet with Comment Full 140c to add your own response to a RT
  7. 7. Facebook:Oops..Slingshot One accidental launch later, this Snapchat-like app is now official Facebook launches Slingshot, a Snapchat-like app, internationally Like Snapchat, Slingshot will give brands a chance to promote themselves visually in a light-hearted, instantaneous manner. Slingshot requires users to send a picture of themselves before they can view a message. Tip: Much like Snapchat, send out messages that challenge your followers (“Get to our store and snap a shot”). Take it easy, make it fun and creative.The future of Slingshot and its usefulness for brands is still uncertain at this point, but look out for more updates in this newsletter in the months to come!
  8. 8. Facebook:Interest-based Ads Enhanced targeting with browsing history data Facebook announced it would track users’ web and activity. Ads seen on Facebook will be tailored to users’ interests based on their browsing history beyond the Facebook site. Expect greater reach with your Facebook ads! Note: Users can still opt out of tracking. At present, only data from logged-in users is collected.
  9. 9. Facebook:New Pages Layout Viewing and managing Pages just got easier Facebook revamps their Pages layout, making it both more viewer and advertiser-friendly Posts are now arranged linearly like the timeline in personal accounts. Page stats easily accessed at the top right hand corner of the page You can feature TWO apps in the main menu. On the main page… Tips: Make sure your cover image doesn’t obscure your overlaid Like and Subscribe buttons. Images on the new Page timeline are 20% bigger than before. Get your image sizes right in our handy size guide later in this issue! Like and Subscribe buttons will overlay your cover image
  10. 10. Facebook:New Pages Layout Viewing and managing Pages just got easier Tip: The new layout certainly makes it more easier than before to interact with your Page followers. Take some time to respond to reviews and fan posts. Fan posts displayed with comment button Reviews also displayed in the left column Facebook revamps their Pages layout, making it both more viewer and advertiser-friendly On the left column… New tools… Full page view of reviews allows you to delete reviews, respond to them directly, and sift through them according to the ratings given Mysterious tools… Under the People Who Like This tab, there are two new categories – Valuable and Irrelevant. It is currently unclear what these are for.
  11. 11. Facebook: Right-column ads Better look for even better engagement What this means for you: You no longer need a separate image or copy for column ads Cost Per Impression may rise BUT showing only 1-2 ad units ensures users notice your ad So Cost Per Action goes down New right-column ads… …Are larger in size …Have similar proportions as desktop News Feed ads …Will only show 1-2 ad units at a time …Shown a 3x increase in engagement in tests
  12. 12. New editing features include: brightness, contrast, saturation, warmth Tip: Play around with these tools to find out which filters and settings work best for your brand’s look You can also try out other editing apps such as VSCO Cam. Instagram: App Update New editing features
  13. 13. Instagram: Using Video Making the most out of this great marketing tool Instagram Video has been out for awhile now, so here are some ideas to help you unleash your inner mobile cinematographer: Stop-motion Product Demo Make a slideshow (e.g new product releases) Behind the scenes look at your brand’s operations Happy experimenting! Tip: Don’t worry too much about expressing everything in one photo/video. Use a mix of both video and photo media to tell a story. This will keep followers hooked!
  14. 14. New analytics tell you: How your pins are performing Which pins/boards get the most impressions, clicks and repins Which pins may drive engagement across various platforms beyond twitter More detailed insights Pinterest: Analytics Refreshed Tip: Don’t simply rehash popular pins. Take their key features and combine them with new types of pins
  15. 15. Pinterest:Promoted Pins Now rolled out for small businesses Previously, Pinterest released promoted pins for prominent brands. Now this feature is available for small businesses in DIY form Simply choose any pin of yours to promote Promoted pins will be on a cost-per-click basis Tip: Use the data from new Pinterest analytics to identify pins to promote
  16. 16. YouTube: Victorious Apps One-stop content platform for Youtubers Victorious: A newly-launched platform that allows YouTube content creators to consolidate their various social media accounts into branded, customisable apps. Supports in-app purchases and transactions Gives YouTubers more control over the monetization of their personal brand YouTubers on board so far include Michelle Phan and Ryan Higa If these apps really pick up, consider advertising on them as they may be the new hubs of high-traffic social content.
  17. 17. Google+:Platform Insights Analytics for your Google+ Page Data from Insights tells you: Visibility – post views, duration of views, impression trends Engagement – shows which posts get the most engagement on your G+ Audience – overview of G+ follower demographics Integrated with Google My Business (More on the next page!)
  18. 18. Google+:Google My Business One dashboard for all your business’ Google needs Google My Business allows you to do the following all in one platform: Update your business info i.e location, contact details etc Add photos + virtual tour Share news, posts and events View Google Insights stats Easily view web reviews of your brand/product (Comment function also available for Google reviews) Do look out for the Google My Business app launching soon, making it easier to manage your business page on the go!
  19. 19. Google:Search Ads Yay or Nay? A recent study by ebay suggests that search ads have “no measurable benefits” Most click traffic and sales were captured by natural search instead What this means for you Save money on search ads, and try to achieve better natural search rankings through good SEO practices. We can help you with that!
  20. 20. LinkedIn: New Layout Exclusive to Premium members New profile layout: Cover photo Cleaner typography Larger profile pictures Profile Search optimisation (SEO-style) Note: Only available for Premium profiles, particularly Premium Spotlight - $10/mth Tip: The new profile is much like a Facebook page. Try to maintain consistency in LinkedIn and other platforms including Facebook. But exercise caution as your target audience for LinkedIn may differ greatly from that of Facebook
  21. 21. Tinder: Fun for Singles Fun for businesses too! Tinder is a fast-growing dating app, making about 10m matches per day Users view profiles and swipe left to “pass” or swipe right to “like”. Matches occur when two parties like each other. They can then start a conversation Ads for Tinder will be rolled out by the end of the year. We’ll keep you posted!
  22. 22. Foursquare: Swarm Ads! Three ad products to generate some buzz Last month, we talked about how Foursquare split itself into two. We told you to stay tuned for the roll-out of ads on Swarm and here they are! 3 ad products: 1)  Promoted places when one opens the app 2)  Place-based ads after checking in 3)  Audience Network – anonymous data for targeting purposes Ads currently available to large firms such as P&G and Volvo, but we can expect options for smaller businesses soon!
  23. 23. Twitter: Profile pic: 400 x 400 px Cover photo: 1500 x 500 px Stream images: 440 x 220 px, Vertically centered with a radius of 2:1 No larger than 3MB (max 1024 x 512, 2:1) Facebook: Profile pic: 180 x 180 px Cover photo: 851 x 315 px App photo: 111 x 74 Timeline: 1200 x 1200 px Pages timeline: 511 px width (vs 403 px before) July 2014 Social Media Image Sizes Tip: Use the Grid Tool before putting up an ad to make sure your ad is within the 20% text limit. Saves you the hassle of redoing it later.
  24. 24. Social Media Image Sizes G+: Profile pic: No change, 250 x 250 px Cover photo: (max) 2120 x 1192 px (min) 480 x 270 px YouTube: Cover photo: 2560 x 1440 px Instagram: Cover photo: (max) 2048 x 2048 px (min) 612 x 612 px Pinterest: Profile: 165 x 165 px (max 600 x 600 px) LinkedIn: Company Logo Horizontal: (max) 100 x 60 px Company Logo Square: (max) 50 x 50 px July 2014
  25. 25. Thanks! Agence Tesla, a social media agency in Singapore and Paris Martin.pasquier@agencetesla.com Follow us on Twitter @agencetesla or www.agencetesla.asia Why “The Patch”? In computing, a “patch” is a software update to correct bugs, improve performance or update a program. We want to “patch” marketers with the latest curated social media new features. The Patch - Social media updates for marketers from Agence Tesla Asia 25  
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