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Again, quite an active month in the social media world, with important updates and new opportunities for both brands and individuals seeking to improve their personal branding online.
Facebook's organic reach has been a hot topic in 2013. Read: they have made your content reach less of your fans to make you pay for ads. Yes, it's a bit of a racket, and yes, it's still pretty interesting to do it as the targeting of fans is more and more precise and relevant, and if you run a valuable (for fans) content marketing strategy, you will be rewarded with higher engagement and sales. Plus, we give you two cool tips to increase your reach (Mention other Pages and repeat twice each post as it won't overlap more than 30% of fans)
LinkedIn has also done two cool things. The first one is more data for your personal profile. It's always rewarding to know who's viewed your profile. It's even better when you can extract trends on the long-run, as well as tips from LinkedIn to increase your visibility. More and more, don't wait to change jobs to be proactive on LinkedIn, which is becoming quite a powerful publishing platform.
Last but not least, Google+ is launching +Post, an advertising format which pushes your content on Google+ and possibly 2m websites. With, of course, the power of Google products, so why not give it a try on a series of content?
The rest of the updates on Foursquare "tap to tweet" ads, Pinterest Gifts feature or Twitter new Promoted Accounts in Search are in the Slideshare.