Agence Tesla the patch AprilPresentation Transcript
The PatchSocial media new features updates for marketersApril 2013
FacebookHot stat: Mobile users go to Facebook14 times a dayNews for April 2013- the new Newsfeed brings twomajor changes, with a larger placefor images to avoid a "clutter"effect, and the possibility to accessdifferent versions of the Newsfeedwith a simple switch. Asbrands, you will have to be veryconvincing and compete withCelebrities Pages!- Rules for Cover have softened (abit). Memo: You cant have morethan 20% text overlay, orannounce a price, a discount or acall to "download" or "tell yourfriends", put contact info or referto any Facebook feature
Google+Hot stat: Britney Spears has 6 millionsfans on Google+News for April 2013- Facebook had it s FacebookConnect, Google+ now has "SignIn" to allow your site to getconnected more easily with thesocial network
TwitterHot stat: 400M tweets every dayNews for April 2013- Twitter turns 7, and wrap ups themost memorable tweets, fromspace, during the springrevolutions, for the olympics.That’s best practices you shouldknow about!- New analytics are now availablefor marketers running campaigns
TumblrHot stat: 100M blogs on TumblrNews for April 2013- Twitter turns 7, and wrap ups themost memorable tweets, fromspace, during the springrevolutions, for the olympics.That’s best practices you shouldknow about!- New analytics are now availablefor marketers running campaigns
FoursquareHot stat: 3 billions check-ins onFoursquareNews for April 2013- Foursquare partners withMastercard and Visa to pay in-appdiscounts- Before leaving office for lunch, staytuned on your desktop computerand check out money-savingsspecials with Explore
VimeoHot stats: $5, its the average tip leftby users who use the "tip jar" featureon Vimeo, to thank creators for theirworkNews for April 2013- Vimeo adds filters inspired fromInstagram to videos, a good way toproduce vintage-style vids withmore emotional impact- The service is also offering usersVimeo on Demand, to charge thiswho view their videosonline, mainly designed for moviecreators . Its such a BeautifulDay, an animated short primed atOscars, will be $2 to rent or $6 topurchase
PinterestHot stat: Pinterest is the "whitest"social network according to PewResearch CenterNews for April 2013- Analytics are now available totrack pins, repins and who isengaged- Pinterest is also offering a newlayout to enhance visibility of the"Pin it" button and encouragesharing
InstagramHot stat: 100m active usersNews for April- Dont know how to promote yourproduct on Instagram? Check outRedBull UK campaign to offer usersa can of their choice between thered, the blue, and the silver one.Ask to take pictures with yourhandle and/or hashtag, and…you’re done!
LinkedInHot stat: 1 billion endorsements madeby 58 millions professionals onLinkedinNews for April 2013- New ads from LinkedIn will beavailable on Slideshare contents. Thisbusiness-to-business feature will havepeople who scroll over an ad be showna presentation.
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