Social	
  media	
  marke-ng	
  
Best	
  prac*ces	
  B2C,	
  B2B	
  
July	
  2013	
  
Air	
  Asia	
  
A	
  full-­‐service	
  social	
  media	
  strategy	
  
•  Main	
  booking	
  feature	
  is	
  on	
  Facebo...
Starbucks	
  
Crowdsourcing	
  to	
  cut	
  R&D	
  costs	
  
•  More	
  than	
  100K	
  proposals	
  from	
  the	
  commun...
Maersk	
  Line	
  
A	
  B2B	
  brand	
  with	
  millions	
  of	
  fans	
  
•  A	
  first	
  audit	
  helped	
  the	
  brand...
Cisco	
  
Thought	
  leadership	
  in	
  B2B	
  through	
  videos	
  
•  Several	
  videos	
  coming	
  online	
  every	
 ...
American	
  Express	
  
Empowering	
  small	
  businesses	
  with	
  a	
  forum	
  
•  To	
  serve	
  its	
  SMEs	
  clien...
Thanks!	
  	
  
	
  
Mar-n	
  Pasquier,	
  Agence	
  Tesla	
  
Mar-n.pasquier@agencetesla.com	
  
	
  
Latest	
  news	
  o...
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Social media marketing best practice - B2C, B2B (2013)

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Air Asia, Starbucks, Maersk Lines, American Express, Cisco...

These brands, in B2C or B2B, have powerful yet simple social media marketing strategies. Learn from these best practices with some ROI stats included for your benchmarks

Published in: Technology, Business
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Social media marketing best practice - B2C, B2B (2013)

  1. 1. Social  media  marke-ng   Best  prac*ces  B2C,  B2B   July  2013  
  2. 2. Air  Asia   A  full-­‐service  social  media  strategy   •  Main  booking  feature  is  on  Facebook:  each  deal  can  reach  the  friends  of  each  of  their  1.9M  fans   •  CRM  turns  social:  every  case  solved  is  seen  publicly  but  other:  Air  Asia  is  a  reac-ve  brand   •  CEO  personal  branding:  Tony  Fernandes  gives  the  corporate  culture  by  being  ac-vely  twee-ng  
  3. 3. Starbucks   Crowdsourcing  to  cut  R&D  costs   •  More  than  100K  proposals  from  the  community  on  new  Products,  Experience,  and  Involvement   •  A  gamifica-on-­‐based  plaQorm:  top  members  get  vouchers,  prizes,  exclusive  rewards   •  A  mix  of  R&D,  corporate  social  responsibility  and  community  engagement  
  4. 4. Maersk  Line   A  B2B  brand  with  millions  of  fans   •  A  first  audit  helped  the  brand  to  focus  on  4  topics:  communica-ons,  customer  service,  sales  and   internal  usage.  Their  targets  were  dispatched  in  four  groups:  Fans,  customers,  employees,  experts   •  1M  fans  on  Facebook  and  a  strong  sense  of  community,  and  the  selec-on  of  an  “all-­‐star  team”  of   employees  to  manage  the  page  
  5. 5. Cisco   Thought  leadership  in  B2B  through  videos   •  Several  videos  coming  online  every  day  from  the  various  department  of  the  company:  Q&As,   demo  of  products,  event  coverage   •  Distribu-on  on  social  media  through  Facebook,  TwiZer,  LinkedIn   •  More  than  5M  views  on  Youtube  and  33  000  subscribers  +  huge  SEO/thought  leadership  win  
  6. 6. American  Express   Empowering  small  businesses  with  a  forum   •  To  serve  its  SMEs  clients,  Amex  offers  a  popular  networking  &  idea  forum:  Open  Forum   •  New  content  is  provided  every  day:  videos,  experts  posts,  chats…   •  160  000  unique  visitors  in  2008,  more  than  1M  today,  and  300  000  fans  on  Facebook  
  7. 7. Thanks!       Mar-n  Pasquier,  Agence  Tesla   Mar-n.pasquier@agencetesla.com     Latest  news  on  www.agencetesla.asia  
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