Agence Tesla - Malls Singapore 2013

433 views
377 views

Published on

Published in: Self Improvement, Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
433
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • ADD TAKASHIMAYA, ROBINSON & CO, ISETAN, METRO HOLDINGS, TANGS
  • Agence Tesla - Malls Singapore 2013

    1. 1. Digitizing malls in SingaporeApril 2013
    2. 2. Malls are keyto Singapore leisure lifeHot stat: Singapore has 1 mallfor 7 500inhabitants, vs. 1 for 250Kin Paris Greater AreaMajor trends• A wealthy population withhigh savings rate, and 17.8%of budget spent on“recreation & leisure”• A shopping paradise, withseveral profiles, from high-endluxury shops to Kopitiams• Insight: the competition ishigh. Digital strategies canhelp get a bigger share of the“attention economy”
    3. 3. A social placefor a connected youthHot stat: Singapore has 90%smartphone penetration, thehighest in the worldMajor trends• The Singapore youth can’tafford homes or cars. Fewoptions remain for sociallife, hence malls are socialspaces• 45% Singaporean youth prefer“mobile over friends”, and84% will check updates duringthe night!• Insight: Digital, social andmobile can help enhance thevisit, give value to groups offriends and differentiate fromcompetitors
    4. 4. Let’s go to the mall– and buy little?Hot stat: In, 2011, 8x thevolume of e-commerce vs. 2010in SingaporeMajor trends• Retail growth slower than e-commerce growth, by far• Watching & testing products inshops to buy them cheaperonline is a new use for tech-savvy and value-consciousconsumers• Insight: Social mediaintelligence + location-basedincentives can help shift thebalance of consumption tonew outlets
    5. 5. Foreigners arebig spenders tooHot stat: 30% of non-residentin Singapore, and growingMajor trends• Most successful outletshappen to be phone cardssellers and remittance banks(Filipinos, Indians)• On Orchard Road, most of thespending is made by Asianforeigners(Japan, Chinese, Malays, Indians, Indonesians)• Insight: Malls talk little toforeigners, who are easy totarget on social media thanksbig data and monitoring
    6. 6. When value and location-based networks meetHot stat: +45% sales during theGreat Singapore Sales on OrchardMajor trends• Singaporean value good dealsand promotions, which caneven make them travel onother places• Singaporean are heavy usersof location-based social mediaFoursquare (65 000 earlyadopters)• Insight: From discounts to“Special Offers” or Tips andmanagement of Topcustomers, Foursquare is amust for commerce & shops
    7. 7. Consumers ascommunitiesHot stat: 5 bloggers from ournetwork command half amillion page views and100 000 followers a monthMajor trends• Community on social media isa new paradigm forconsuming behaviors• In Asian countries, Confuceancultures make influencers allthe more important in amarketing strategy• Insight: Get to know howcommunity form and interactto make the best of it in yourmarketing strategy
    8. 8. Malls: from disconnectedentities to social hubsHot stat: 1 mall out of142 has a blogger strategyMajor trends• Malls have usually littlepresence online, as they dealwith businesses• The competition for the“attention economy” and thefact that malls are socialspaces put them in frontline• Insight: Going digital, socialand mobile is a progressivepath, helped bystrategies, methodologies, and experiments (seeTampines1 blogger challenge)
    9. 9. Malls on social media: an untapped pool of insights and interactionsFacebookstrategyFans Engage* TwitterstrategyFollowers FoursquarestrategyCheck-ins**ION Orchard Discounts,Lifestyle,Events80 000 3.7% Discounts,Contests3 300 N/A 228 800Tampines Mall Not activesince 20081 900 0% N/A N/A N/A 99 000Tampines1 Discounts,Events10 200 2.21% Events,Contests690 N/A 64 000Takashimaya N/A 0 0% N/A 17 N/A 100 000OrchardCentralDiscounts,Contests26 000 2.99% SocialCRM,780 N/A 35 200Bugis Junction N/A 0 0% N/A 0 N/A 150 900VivoCity Discounts,events5 700 1.21% N/A 0 N/A 216 100Robinsons Products,events18 700 0.64% N/A 0 N/A 6 300(Raffles)* Engagement rate on Facebook (Talking about/Fans*100)** Check-ins: number of people who used Foursquare to locate themselves when in the mall
    10. 10. Contact us in Singapore :martin.pasquier@agencetesla.com

    ×