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Informed Decision Making Shailesh Mungikar Sr. Staff Engineer, Business Intelligence Group, Sybase, Inc. Sybase Confidential Proprietary .
Informed Decision Making From Fairy Tale to Nightmare I absolutely need to understand how my company behaves OK guys, Let’s see how we can satisfy our users IT will analyze the problem using its own vision … We will need an ETL to store the data in our RDBMS. We will need a query tool to retrieve the data from our RDBMS. … And will use the company’s standard RDBMS Well, IT built something that works, but… … what is the exact cost of this ? The infrastructure is very expensive. We have a very few users and they complain …
The data are not frequently refreshed.
The performance is low.
Users cannot query what they need
Information Evolution in a Data Warehouse
Shifting from Decisional to Operational Decisional Strategic Reports (High marginal cost per user) Pre-Planned queries Management Dashboard Operational Data Reconciliation Risk Position Fraud Detection Basel II & Regulation Compliancy Trading Cross-Selling Marketing Campaign Analysis Ad-Hoc Queries Business Performance Monitoring Operational Datawarehouse (Low marginal cost per user)
What does the shift mean for data warehousing technology
Business Intelligence today is mission critical. It is used to drive strategic, tactical and operational decisions.
Increased query demand – predefined to ad-hoc
Many more users out there – 100s to 1000s
Reduced latency windows – overnight to intra-day
Increasing data volumes – data explosion to terabytes
Maintenance costs increasing – data volumes & administration
The technology supporting BI today must provide speed , scalability , flexibility and availability at a low operating cost .
What does it mean for IT
The issue is about using something to do what it was designed for…..
Rather than starting with something that was not and creating a monster!
Informed Decision Making Data Integration Analytics Server Reporting Analytics Ad-hoc Custom Operational Systems Infrastructure for Informed Decision Making Applications to assist Informed Decision Making
Data Integration Using Multiple Techniques in Tandem COSMOS Smart Stream ESA Others Staging Area Data Warehouse Desktop Handheld DW Staging Tables Reporting Tools Data Mining Tools Dashboards /Portals M-Business Mobile Server WiFi GPRS Sources Star Schema Data Storage Presentation Presentation Data Acquisition Data Cleanse/ Transform Replication ETL Replication ETL ASIQ Bulk Load
Data Integration Suite
Comprehensive technique coverage
Integrate any kind of heterogeneous data source
Easy to develop, deploy and maintain
Data Integration Suite For Heterogeneous Environments Search ETL Real-Time Events Data Federation EII Replication Federation Consolidation Distribution Sybase Value Proposition Integrated Administration Integrated Modeling, Metadata and Development Available Today Available as DI Suite Q4’07
Specialty analytics store capable of handling large volumes of data and servicing in real-time complex queries for risk management
Information delivery to heterogeneous users and devices Information Delivery Multiple users of datamart with different views all accessing same reference data Extract / Transform / Load (ETL) Tool Information Delivery
What is Sybase IQ?
Sybase IQ is a highly optimized analytics server, designed specifically to deliver ultra-high-speed business intelligence & reporting on standard hardware and operating systems
It delivers for today’s operational BI needs …
high speed data loads for analytics
exceptional query performance
ad hoc query performance up to 100x faster than a row based RDBMS