Learning Objectives – Chapter 7 Electronic Business Systems <ul><li>Define each of following system:  </li></ul><ul><li>ER...
History of IS within Organizations 7-
7-
Problems of Functional Systems 7-
Electronic Business * <ul><li>E-Commerce (Chapter 8) the buying and selling , marketing and servicing, delivery and paymen...
Enterprise Application Architecture * 7-
System Software 7- Enterprise Customers Vendors Products $ Resources $ CRM Kana Siebel SAP Oracle Clarify Pivotal ERP Baan...
Enterprise Architecture (1) <ul><li>Facilitate change management by linking strategic requirements to systems that support...
Enterprise Architecture (2) <ul><li>Promote data sharing in hopes of reducing data redundancy and maintenance costs  </li>...
Enterprise Architecture (3) <ul><li>Rigorous and standardized way to evaluate commercial products and services  </li></ul>...
THE CONNECTED CORPORATION <ul><li>General audience and purpose of SCM, CRM and ERP </li></ul>
THE CONNECTED CORPORATION <ul><li>Data points where SCM, CRM, and ERP integrate </li></ul>
THE CONNECTED CORPORATION <ul><li>At the heart of all ERP systems is a database, when a user enters or updates information...
CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH <ul><li>Forecasts for CRM Spending (in billions) </li></ul>
CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH <ul><li>CRM Business Drivers </li></ul>
Customer Relationship Management Systems (CRM) <ul><li>CRM  uses technology to create a cross-functional enterprise system...
7-
Analytical CRM 7-
Operational CRM supports customer life cycle 7-
Customer Service and  Operational CRM
USING IT TO DRIVE  ANALYTICAL CRM <ul><li>Personalization  – when a Web site knows enough about a persons likes and dislik...
USING IT TO DRIVE  ANALYTICAL CRM <ul><li>Analytical CRM information examples </li></ul><ul><ul><li>Give customers more of...
CUSTOMER RELATIONSHIP MANAGEMENT’S SUCCESS FACTORS <ul><li>CRM success factors include: </li></ul><ul><ul><li>Clearly comm...
ERP application components 7- Enterprise resource planning  –  integrates all departments and functions throughout an orga...
Costs of implementing a new ERP * 7-
BASICS OF SUPPLY CHAIN <ul><li>Organizations must embrace technologies that can effectively manage supply chains </li></ul>
INFORMATION TECHNOLOGY’S  ROLE IN THE SUPPLY CHAIN <ul><li>IT’s primary role is to create integrations or tight process an...
Electronic Data Interchange * <ul><li>EDI -  The automatic electronic exchange of standard business documents between comp...
Marketing Information Systems 7-
HRM  Systems 7-
Accounting Information Systems * 7-
Financial Management System Examples 7-
Upcoming SlideShare
Loading in...5
×

7-1 Learning Objectives – Chapter 7 Electronic Business Systems

729

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
729
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Interactive marketing Interactive marketing :
  • 7-1 Learning Objectives – Chapter 7 Electronic Business Systems

    1. 1. Learning Objectives – Chapter 7 Electronic Business Systems <ul><li>Define each of following system: </li></ul><ul><li>ERP(enterprise resource planning) </li></ul><ul><li>SCM (supply chain management) </li></ul><ul><li>CRM (customer relationship management) </li></ul><ul><li>Describe one example of how this type of system can be utilized as a strategic information system? </li></ul>7-
    2. 2. History of IS within Organizations 7-
    3. 3. 7-
    4. 4. Problems of Functional Systems 7-
    5. 5. Electronic Business * <ul><li>E-Commerce (Chapter 8) the buying and selling , marketing and servicing, delivery and payment of products, services, and information over the Internet, intranets, extranets, and other networks between customers, suppliers, and other business partners. </li></ul><ul><li>E-Business – includes E-commerce plus the on-line exchange of information. </li></ul><ul><ul><li>Collaboration and communication </li></ul></ul><ul><ul><li>Web-enabled business processes </li></ul></ul>7-
    6. 6. Enterprise Application Architecture * 7-
    7. 7. System Software 7- Enterprise Customers Vendors Products $ Resources $ CRM Kana Siebel SAP Oracle Clarify Pivotal ERP Baan Oracle SAP SCM Baan i2Tech Manugistics Oracle SAP
    8. 8. Enterprise Architecture (1) <ul><li>Facilitate change management by linking strategic requirements to systems that support them and by linking the business architecture to application architecture. </li></ul><ul><li>Enable strategic information to be consistently and accurately derived from operational data </li></ul><ul><li>startsmarts and zero delta... </li></ul>7-
    9. 9. Enterprise Architecture (2) <ul><li>Promote data sharing in hopes of reducing data redundancy and maintenance costs </li></ul><ul><li>Improve productivity through component and service development, management and reuse </li></ul><ul><li>Reduce software development cycle time by providing tools, models, catalogs of services, etc </li></ul>7-
    10. 10. Enterprise Architecture (3) <ul><li>Rigorous and standardized way to evaluate commercial products and services </li></ul><ul><li>Construct the extended enterprise where customers and business partners interact electronically. </li></ul><ul><li>Unify regulatory and legal compliance efforts </li></ul><ul><li>Gain discipline around common IT security practices </li></ul>7-
    11. 11. THE CONNECTED CORPORATION <ul><li>General audience and purpose of SCM, CRM and ERP </li></ul>
    12. 12. THE CONNECTED CORPORATION <ul><li>Data points where SCM, CRM, and ERP integrate </li></ul>
    13. 13. THE CONNECTED CORPORATION <ul><li>At the heart of all ERP systems is a database, when a user enters or updates information in one module, it is immediately and automatically updated throughout the entire system </li></ul>
    14. 14. CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH <ul><li>Forecasts for CRM Spending (in billions) </li></ul>
    15. 15. CUSTOMER RELATIONSHIP MANAGEMENT’S EXPLOSIVE GROWTH <ul><li>CRM Business Drivers </li></ul>
    16. 16. Customer Relationship Management Systems (CRM) <ul><li>CRM uses technology to create a cross-functional enterprise system. Integrates and automates many of the processes in sales, marketing and customer service that interact with customers. </li></ul><ul><li>Operational CRM – supports traditional transactional processing for day-to-day front-office operations or systems that deal directly with the customers </li></ul><ul><li>Analytical CRM – supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers </li></ul>7-
    17. 17. 7-
    18. 18. Analytical CRM 7-
    19. 19. Operational CRM supports customer life cycle 7-
    20. 20. Customer Service and Operational CRM
    21. 21. USING IT TO DRIVE ANALYTICAL CRM <ul><li>Personalization – when a Web site knows enough about a persons likes and dislikes that it can fashion offers that are more likely to appeal to that person </li></ul><ul><li>Analytical CRM relies heavily on data warehousing technologies and business intelligence to glean insights into customer behavior </li></ul><ul><li>These systems quickly aggregate, analyze, and disseminate customer information throughout an organization </li></ul>
    22. 22. USING IT TO DRIVE ANALYTICAL CRM <ul><li>Analytical CRM information examples </li></ul><ul><ul><li>Give customers more of what they want </li></ul></ul><ul><ul><li>Value their time </li></ul></ul><ul><ul><li>Overdeliver </li></ul></ul><ul><ul><li>Contact frequently </li></ul></ul><ul><ul><li>Generate a trustworthy mailing list </li></ul></ul><ul><ul><li>Follow up </li></ul></ul>
    23. 23. CUSTOMER RELATIONSHIP MANAGEMENT’S SUCCESS FACTORS <ul><li>CRM success factors include: </li></ul><ul><ul><li>Clearly communicate the CRM strategy </li></ul></ul><ul><ul><li>Define information needs and flows </li></ul></ul><ul><ul><li>Build an integrated view of the customer </li></ul></ul><ul><ul><li>Implement in iterations </li></ul></ul><ul><ul><li>Scalability for organizational growth </li></ul></ul>
    24. 24. ERP application components 7- Enterprise resource planning – integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so that employees can make decisions by viewing information on all business operations
    25. 25. Costs of implementing a new ERP * 7-
    26. 26. BASICS OF SUPPLY CHAIN <ul><li>Organizations must embrace technologies that can effectively manage supply chains </li></ul>
    27. 27. INFORMATION TECHNOLOGY’S ROLE IN THE SUPPLY CHAIN <ul><li>IT’s primary role is to create integrations or tight process and information linkages between functions within a firm </li></ul>
    28. 28. Electronic Data Interchange * <ul><li>EDI - The automatic electronic exchange of standard business documents between computers of different organizations. </li></ul>7-
    29. 29. Marketing Information Systems 7-
    30. 30. HRM Systems 7-
    31. 31. Accounting Information Systems * 7-
    32. 32. Financial Management System Examples 7-
    1. ¿Le ha llamado la atención una diapositiva en particular?

      Recortar diapositivas es una manera útil de recopilar información importante para consultarla más tarde.

    ×