To (sell) publish your games

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To publish your game, you must know what kind of game you will be making, what kind of model business that you will implements, and other fundamental stuffs.
Presented at Free Saturday Lesson - Comlabs ITB, 21 April 2012, by Aditia Dwiperdana.

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To (sell) publish your games

  1. 1. @agatestudio @dwiperdana To Sell Your Games Agate Studio 2012
  2. 2. @agatestudio @dwiperdanaSOME OF OUR FUN CREATION
  3. 3. @agatestudio @dwiperdanaWe will talk about:HOW TO PUBLISH YOUR (MOBILE) GAME
  4. 4. @agatestudio @dwiperdanaFirst thing first:GAME DEVELOPMENT TEAM
  5. 5. @agatestudio @dwiperdana Roles in a Game Development TeamProgrammer Artist Designer Composer
  6. 6. @agatestudio @dwiperdanaWHY MOBILE GAMES?
  7. 7. @agatestudio @dwiperdana Why people play games on mobile..?• For Killing Time / Or spending Waiting Time• Portable / Handy – You bring it everywhere, gaming everywhere
  8. 8. http://www.digitalbuzzblog.com/infographic-mobile-gaming-statistics-stats-2011/
  9. 9. 55 Million Users 1.3M users30 Billion Chat Messages Monthly20 Million Virtual Gifts MonthlyARPU $ 2.20/month42% of mig33 users are in Indonesia 22K users 300K users
  10. 10. @agatestudio @dwiperdanaMOBILE GAME INDUSTRYBREAKDOWN
  11. 11. @agatestudio @dwiperdana Mobile Games Breakdown• Single Player Game• Online Game – Real Time Online Games – Asynchronous Games – Social Games
  12. 12. @agatestudio @dwiperdana Mobile Game Business Model1. Retail  Price range $0.99 to $9.99, but usually $0.992. Lite/Upgradable Version  Depends on conversion rate3. Advertising  Free, using Ad Networks (Admax, Admob, etc)4. Sponsorship/Partnership  Advergames or Game for Brands (Pocari Futsal Online, etc)5. In-game Purchase  Item Mall (swords, new armour, energy pack, etc..)  Feature Updates (new skills, new quest, etc..)6. Pre-loaded on device  Need connection to device manufacturer
  13. 13. @agatestudio @dwiperdana To publish your game• Know your audience/market before creating the game• Find the best business model for your team• If needed, find a partner or publisher (so your team can focus on creating great games!)• Make sure your game is perfect
  14. 14. @agatestudio @dwiperdana To promote your game• Create a PR division, at least promotion plan• Promotion checklist: – Video trailer – Video gameplay – Press release • 5w1h (why, what, who, when, where, how)• Contact media (online or offline)
  15. 15. @agatestudio @dwiperdana SO, WHAT IS YOUR GAME?
  16. 16. @agatestudio @dwiperdana Want to play more?• Our blog: http://www.agatestudio.com/blog• General contact: contact@agatestudio.com• Wanna start your career as game developer? Or want to learn from an Internship program? careers@agatestudio.com• Courses information or Final project discussion: contact@agateacademy.com
  17. 17. Thank You!Follow Me : @dwiperdana dwiperdana@agatestudio.com

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