Google Hummingbird by Andrew
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Transcript

  • 1. @agatestudio Google Hummingbird Andrew Publishing Agate Studio
  • 2. SEO: Google Hummingbird From various sources
  • 3. An algorithm that will affect 90% of searches
  • 4. Most significant change since 2010 2010 - Caffeine 2010 - Instant 2011 - Panda update 2011 - schema.org 2011 - Query encryption 2012 - Search + Your world 2012 - Penguin update 2012 - Knowledge Graph 2013 - Hummingbird
  • 5. What is it?
  • 6. Synonyms
  • 7. Context
  • 8. Knowledge Graph
  • 9. Maps User Intent
  • 10. Comparison Query
  • 11. Conversational Queries http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  • 12. How?
  • 13. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  • 14. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  • 15. Why?
  • 16. What should we do? Semantics • Content is now more important than ever; Look for ways to expand it. Examples are detailed catalogues and UGC. • Construct Answers in the website to the Question the target audience might ask search engines. Knowledge Graph • Increase the value proportion that the website has to offer its users; Users should be given strong reasons to enter a website even after accessing information through Knowledge graph in the result page. Mobile • Optimize the website for mobile; use rich snippets & structured data to gain prominence in mobile search result.
  • 17. Thanks!