0
@agatestudio
Google
Hummingbird
Andrew
Publishing
Agate Studio
SEO: Google Hummingbird
From various sources
An algorithm that will affect
90% of searches
Most significant change since
2010
2010 - Caffeine
2010 - Instant
2011 - Panda update
2011 - schema.org
2011 - Query encry...
What is it?
Synonyms
Context
Knowledge Graph
Maps User Intent
Comparison Query
Conversational Queries
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
How?
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and-
what-it-means
Why?
What should we do?
Semantics
• Content is now more important than ever; Look for ways to expand it. Examples are
detailed ...
Thanks!
Google Hummingbird by Andrew
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Google Hummingbird by Andrew

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Transcript of "Google Hummingbird by Andrew"

  1. 1. @agatestudio Google Hummingbird Andrew Publishing Agate Studio
  2. 2. SEO: Google Hummingbird From various sources
  3. 3. An algorithm that will affect 90% of searches
  4. 4. Most significant change since 2010 2010 - Caffeine 2010 - Instant 2011 - Panda update 2011 - schema.org 2011 - Query encryption 2012 - Search + Your world 2012 - Penguin update 2012 - Knowledge Graph 2013 - Hummingbird
  5. 5. What is it?
  6. 6. Synonyms
  7. 7. Context
  8. 8. Knowledge Graph
  9. 9. Maps User Intent
  10. 10. Comparison Query
  11. 11. Conversational Queries http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  12. 12. How?
  13. 13. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  14. 14. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
  15. 15. Why?
  16. 16. What should we do? Semantics • Content is now more important than ever; Look for ways to expand it. Examples are detailed catalogues and UGC. • Construct Answers in the website to the Question the target audience might ask search engines. Knowledge Graph • Increase the value proportion that the website has to offer its users; Users should be given strong reasons to enter a website even after accessing information through Knowledge graph in the result page. Mobile • Optimize the website for mobile; use rich snippets & structured data to gain prominence in mobile search result.
  17. 17. Thanks!
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