16. What should we do?
• Content is now more important than ever; Look for ways to expand it. Examples are
detailed catalogues and UGC.
• Construct Answers in the website to the Question the target audience might ask search
• Increase the value proportion that the website has to offer its users; Users should be
given strong reasons to enter a website even after accessing information through
Knowledge graph in the result page.
• Optimize the website for mobile; use rich snippets & structured data to gain
prominence in mobile search result.