Games User Research by Valen

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Games User Research by Valen

  1. 1. @agatestudio Research (Games User) Valen Legion Agate Studio
  2. 2. Games User Research by : Valentinus RK
  3. 3. Definition • Research that explore how the user functions when dealing with the game • It is NOT about testing the user
  4. 4. Why • To validate, is the games actually fun? • Easy to use • Challenging • Engaging experience • etc What is Fun
  5. 5. How To Measure Fun? • Ask the users • Basic Principles • Use Some Methods How Do We Ask?
  6. 6. Basic Principles • Get the Right Players • The game is being tested, NOT the user • What do you want to know • Test early and test often • Listen to and act on problems, but not necessarily the solutions • Games user research is just another source of data
  7. 7. Methods • Focus Group • Heuristic Evaluation • Questionnaires & Surveys • Interviews • Observational Studies • Think Out Loud Protocol • Gameplay Metrics • Biometrics
  8. 8. Focus Group • Description – Get a bunch of people to play your game then put them in a room to talk about it. • Pros – More people can mean more feedback – Gets everyone together in one place – Allows for follow up questions – Can be useful when discussing concepts • Cons – A good facilitator is required – Strong voices may take over and reduce feedback overall – Too many solutions, not enough issues – What people say is not always (or even often) what they do
  9. 9. Heuristic Evaluation • Description – Where you get an expert(s) to play your game and then they evaluate it on a set of criteria (heuristics) Sample of Heuristic List • Are clear goals provided? • Are the player rewards meaningful? • Does the player feel in control? • Is the game balanced? • Is the first playthrough and first impression good? • etc
  10. 10. Heuristic Evaluation • Pros – Smaller number of people needed – Relatively fast turn around – Experts are expert • Cons – Where do you find experts? – Did you find the right one? – Experts can be too expert
  11. 11. Interviews • Description – Make a session with one person face to face and asking some questions • Pros – Rich data source for subjective impressions – Can ask follow up questions • Cons – Not easy to quantify – Time consuming – Not objective
  12. 12. Tips to Use Interviews • The Setup – It should be comfortable and as few distractions as possible – Only interview one or two – Make an interview script – Prepare the recording • During the Interview – Start with easy stuffs – Give feedback like “mm-hmm” – Try to be as neutral as possible • After the Interview – Make a transcript
  13. 13. Questionnaires & Surveys • Description – A set of printed or written questions with a choice of answers. • Pros – Consistent – Quantifiable – Relatively quick to administer – Can be used on a large scale • Cons – Can lack follow up – Not objective – Really at their best with large sample sizes – It can take a while to put together a good questionnaire
  14. 14. Tips to Use Questionnaires • Work out what you want to know • Design the content – Start with easy stuffs – Use clear language, everyday language, avoid jargon – Questions or statements? • Put it Together • Test it

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