Creative Marketing Strategy by Dave

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Creative Marketing Strategy by Dave

  1. 1. @agatestudio Creative Marketing Dave Publishing Agate Studio
  2. 2. @agatestudio DAVEDAVEDAVEDAV DAVEDAVEDAVEDAV CREATIVEDAVEDA MARKETINGDAVED STRATEGYDAVEDA
  3. 3. @agatestudio “We’d slowly but surely been digging our own graves via boring, traditional mass-marketing” ~ Seth Godin ‘Purple Cow: Transform Your Business By Being Remarkable’ “Jadi solusi Kamu apa?”
  4. 4. @agatestudio “STOP BEING PART OF THE HERD AAAAAND ……”
  5. 5. @agatestudio
  6. 6. @agatestudio
  7. 7. @agatestudio
  8. 8. @agatestudio
  9. 9. @agatestudio …BE REMARKABLE!
  10. 10. @agatestudio RE-MARK-ABLE : worthy of being or likely to be noticed especially as being uncommon or extraordinary
  11. 11. @agatestudio REMARKABLE IS RARE.
  12. 12. @agatestudio REMARKABLE IS POWERFUL.
  13. 13. @agatestudio REMARKABLE IS…
  14. 14. @agatestudio LIKELY TO BE NOTICED.
  15. 15. @agatestudio INSPIRING.
  16. 16. @agatestudio UNCOMMON.
  17. 17. @agatestudio EXTRAORDINARY. THIS CITY NEEDS ME…
  18. 18. @agatestudio LET’S LEARN FROM THE BEST.
  19. 19. @agatestudio REMARKABLE MARKETING CAMPAIGNS:
  20. 20. @agatestudio WHOPPER SACRIFICE
  21. 21. @agatestudio RESULT: • Facebook shut it down after 10 days running • Priceless buzz • 20.000 free Whoppers STEAL THIS: • Use a really simple call-to-action • Don’t be afraid to push the envelope
  22. 22. @agatestudio MEGA-MONTH + MEGA-EVENTs = A MEGA-PLAN Establish a world record for the largest number of people dressed as superheroes in one place.
  23. 23. @agatestudio RESULT: • 1.580 superheroes turned up, creating a world record. • Highlighted news in 13 TV reports • 58 online news sites reported it • Communicated to approximately 54 million people around the world
  24. 24. @agatestudio HAPPINESS MACHINE
  25. 25. @agatestudio RESULT: • Recorded moments of genuine and unexpected happiness. • Seen by over 15 million people in its first week of release, not bad for a $60,000 commercial.
  26. 26. @agatestudio TRUE BLOOD: REVELATION
  27. 27. @agatestudio RESULT: • Reach and build the audience from the niche community organically • One of HBO’s most anticipated and successful show debuts STEAL THIS: • Find the niche audience that is super passionate about your product • Explore ways to intrigue, inspire & deeply entertain them • Invest in really good story telling
  28. 28. @agatestudio LET’S MOTOR • 2% brand awareness • <2% market share
  29. 29. @agatestudio RESULT: • Surpassed its goals of brand awareness and market share in 10 years • Brand’s biggest-selling single market in the world. STEAL THIS: • Focus on the one thing that makes you undeniably different from all your competitors. • Screw the cow path, blaze your own trail.
  30. 30. @agatestudio ANOTHER ADVANTAGE OF BEING REMARKABLE: • Decreased marketing spend • Category domination • Greater customer lifetime value
  31. 31. @agatestudio SUCCESSFUL CONVERSION STRATEGY CREATIVE IDEA EXTENSIVE RESEARCH & INSIGHTS
  32. 32. @agatestudio 5 FOUNDATIONS TO CREATE REMARKABLE MARKETING STRATEGY:
  33. 33. @agatestudio 1. IDENTIFY NEEDS/ DETERMINE GOALS
  34. 34. @agatestudio 2. FIGURE OUT A ROADMAP
  35. 35. @agatestudio 3. WHAT’S HAPPENING?
  36. 36. @agatestudio 4. TELL A STORY
  37. 37. @agatestudio 5. INFLUENCE BEHAVIOR
  38. 38. @agatestudio THE BOTTOM LINE?
  39. 39. @agatestudio “Either write something worth reading or do something worth writing about.” BENJAMIN FRANKLIN
  40. 40. @agatestudio THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU THANKYOUTHANKYOUTHANKYOU

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