@agatestudio
App Store
Optimization
Icha
Publishing
Agate Studio
App Store Optimization (ASO)
Annisa Desiani
annisa@agatestudio.com
Buku oleh Seth Godin
Definition
App Store Optimization :
“The process of improving the visibility of a mobile app
(iPhone, iPad, Android) in an...
Why ASO is important?
App SEO in Google Play
Case Study : Supercell’s Clash of Clan
Google Play Page Optimization
App Title
App Category
Leverage G+Overall App
Rating
App
Description
Google Play Page Optimization
App Reviews
Total Installs
Link Building
ASO in App Store – On Page Optimization
App
Description
App Title
App
Screenshot
App Logo
Keyword on App Store
• Keyword spying
• Keyword research
- Review mining
Keyword Tag
Review Mining
Keyword difficulty
Search Rank on App Store
ASO in App Store – Off Page Optimization
• App Ratings
• App Reviews
Conclusion
• On Google Play, SEO has dominant part. Use
targeted keyword as much as you can.
• On App Store, put your atte...
ASO TOOLS
• Sensor Tower
• Appcodes
• MobiledevHQ
• Straply
• Searchman SEO
Thank You
www.agatestudio.com
contact@agatestudio.com
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App Store Optimization by Icha

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App Store Optimization by Icha

  1. 1. @agatestudio App Store Optimization Icha Publishing Agate Studio
  2. 2. App Store Optimization (ASO) Annisa Desiani annisa@agatestudio.com Buku oleh Seth Godin
  3. 3. Definition App Store Optimization : “The process of improving the visibility of a mobile app (iPhone, iPad, Android) in an app (Google Play, iTunes, Windows Phone Store) Objective : - Being found better by users in the app stores - Rank higher compared to competitors - Rank higher for specific keywords/category
  4. 4. Why ASO is important?
  5. 5. App SEO in Google Play Case Study : Supercell’s Clash of Clan
  6. 6. Google Play Page Optimization App Title App Category Leverage G+Overall App Rating App Description
  7. 7. Google Play Page Optimization App Reviews Total Installs Link Building
  8. 8. ASO in App Store – On Page Optimization App Description App Title App Screenshot App Logo
  9. 9. Keyword on App Store • Keyword spying • Keyword research - Review mining Keyword Tag Review Mining Keyword difficulty
  10. 10. Search Rank on App Store
  11. 11. ASO in App Store – Off Page Optimization • App Ratings • App Reviews
  12. 12. Conclusion • On Google Play, SEO has dominant part. Use targeted keyword as much as you can. • On App Store, put your attention to keyword tag, do more research focus on it.
  13. 13. ASO TOOLS • Sensor Tower • Appcodes • MobiledevHQ • Straply • Searchman SEO
  14. 14. Thank You www.agatestudio.com contact@agatestudio.com
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