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17 estrategias de posicionamiento de marca
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17 estrategias de posicionamiento de marca

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Otra clase sobre poscionamiento, basada en el tema de Libro Dirección de Marketing de Kotler.

Otra clase sobre poscionamiento, basada en el tema de Libro Dirección de Marketing de Kotler.

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  • 1. Estrategias de posicionamiento de marca
  • 2. Valores de la marca Beneficios de la marca Atributos de la marca

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