Session 5. AIM Gain Project to Develop Vegetable Markets


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Session 5. AIM Gain Project to Develop Vegetable Markets

  1. 1. AIM - Project B1. Fresh and Dried Vegetablesolutions to dietary diversity.An AIM end-to-end public private partnershipconfidential
  2. 2. Various Nutrition strategies are compared in our programSolution sustainabilityHIGHLOWLOWHIGHChangeneededbyconsumerDiversificationof food typesUse of morenutritiousvarietiesFortificationof knownfoodMicronutrientsupplementsMaternal andchild care andfeeding
  3. 3. 3Workstream: Bx – Home Fortification Product Connection between workstreamsThe AIM program consists of interconnectedworkstreams
  4. 4. confidentialContent4AIM umbrella programB1 - Vegetable ImprovementB2- Nutrition Sensitive Value ChainsB5 - Rural Retail HubsB4 - Milk product fortificaitonBx - Home Fortification ProductB3 - Micronutrient PowdersE1 - Quality Improvement NetworkE2 - Access to FinanceS – Supportive (PM, M&E, Learning)
  5. 5. confidentialWhy?• People in Kenya and Tanzania are suffering from micronutrient malnutrition;• Small farmers’ producity is low income low;• Vegetable seed and raw product markets don’t work well• BoP-consumers have no/limited access to nutritious food• Project aims to improve this!Private Sector Motivation:• Breeding at Afrisem and selling seeds = Not at all ‘business as usual’• New ‘world’ for Rijk Zwaan: new farmers, new clients, new environment, newmarkets, new chains, new vegetables, etc.• Need to collaborate with partners that bring additional strengths• Need to collaborate with partners that know very well the local situation and workclosely with farmers and consumers…5
  6. 6. confidentialWhat will this workstream deliver?• One important way to contribute to decrease malnutrition is : vegetables• Vegetables need to be produced, need to be marketed and need to becomeavailable to consumers (especially BoP-consumers)What do we need:• Quality seeds and knowledge on growing vegetables (RZ)• Market linkages• Access to finance• (Farmers) organisation• Access to nutritious and affordable vegetables (fresh; dried) for BoP consumers6
  7. 7. confidentialWhat will this workstream deliver?• Farmers have access to quality seeds and other inputs• Farmers have been trained on improved vegetable growing techniques• Farmers have access to finance• MFOs have extended clientele• Farmers sell vegetables effectively and improve their income7
  8. 8. confidentialWhat will this workstream deliver?• Farmers’organisations strengthened• Markets have to work better for farmers• BoP-consumers have access to healthy vegetables of good quality• More knowledge on effective drying techniques• The entire value chain for vegetables will benefit. Input suppliers, seed shops,casual labor, transporters, traders and shop keepers may expect a better economicprospect because of the overall productivity and profitability improvement.8
  9. 9. confidentialHow are we going to do this?9PUSHPULL
  10. 10. confidentialRole partnersRijk Zwaan:• Supply Rijk Zwaan en Afrisem seeds• Training of farmers through partner NGOs• Technical assistence• Support and contribute to marketing of vegetables in a more effective way; marketdevelopment• Analyse of nutritious value of vegetables and include this in breeding programmeRabobank Foundation:• Train farmers on organisation/cooperatives, business planning, etc.• Provide access to finance of all actors in chain• Capacity building of entrepreneurs• In cooperation with and making use of the networks of other parts of Rabobank(e.g. Rabo development and Rabo International) Rabo Foundation is able tostimulate efficient use of credit and to improve access to credit
  11. 11. confidentialRole partnersGAIN:• Consumer demand creation and marketing• Programmes on nutrition (BoP consumers)• The Marketplace for Nutritious Foods• GAIN has added value through its experience and expertise in reaching (BoP)consumers with nutritious food. Its experience with behavior change campaigns inKenya is crucial for the success of the project.WUR/CDI:• WUR has skills complementary to Rijk Zwaan to train farmers and has a wideknowledge regarding the entire value chain and food based approaches• Developing drying technique• Implementing the learning agenda on project level
  12. 12. confidentialRole partnersHIVOS and it’s local partners:• Through HIVOS we found the right partners in rural Kenya andTanzania• Local partners have extended network of farmer groups andstaff in localities• Management of project at local level• Local partners will work together with Rabobank Foundation inorganizing farmer cooperatives.• Local partners will complement the expertise of Rijk Zwaan intransferring that expertise to the farmersAfrica Bio Medica• A local SME that dries vegetables on a small scale• Provide support for the nutrient retention trials using itsexisting facilities (properly managed and controlled lands, foodquality processing space and associated equipment, and anextensive solar drying facility).• Provide accommodation for WUR researcher trial methodology,collection, storage and shipment of samples after drying.