Key Informant Interviews
Deborah Rubin and
Ruth Meinzen-Dick
A4NH Gender-Nutrition Methods Workshop
December 6-7, Nairobi,...
OVERVIEW
• Sampling: whom to interview as a key
informant

• Technique: how to interview key informants
KII

FG

Village
record

HH
survey

Indiv
survey

Antrhopom
etry

Nutrition
Diet diversity

X

Stunting

x

Program design...
SAMPLING
• Who are Key Informants?
– Specialized knowledge
• About programs (government officials, program staff)
• About ...
SAMPLE BIAS
• Key Informants often shape the research
questions, so be aware of
– Elite capture, “official” story line
– G...
KII INFO FOR GENDER & NUTRITION
• Perceptions of gender roles
• Perceptions of nutrition
• What they are trying to do in t...
ETHICAL CONSIDERATIONS
• Official IRB standards of anonymity are higher
for standard surveys than for KII of officials
• R...
INTERVIEW PRINCIPLES
• The informational interview is a conversation
with a purpose. It needs to combine both
social and p...
CONDUCT OF INTERVIEWS
• Have key questions/information needs in
mind, but also be ready to follow up, probe
deeper.
• Watc...
CONDUCTING INTERVIEWS ON GENDER
• Context: Women and men interviewees may respond
differently to women or men interviewers...
ASKING QUESTIONS
• Collect/check basic information.
Open-ended questions:
• Descriptive questions are broad and general an...
DURING THE INTERVIEW
• Avoid asking the informant questions that make him
or her do the analytical work for you.
• Instead...
ENDING THE INTERVIEW
• At the end of the interview, briefly summarize
the main points to check that you have
understood th...
Upcoming SlideShare
Loading in …5
×

Day 2 Session 11 Rubin and Meinzen-Dick_interviews

171
-1

Published on

Gender Nutrition Methods Workshop- 2013

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
171
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Day 2 Session 11 Rubin and Meinzen-Dick_interviews

  1. 1. Key Informant Interviews Deborah Rubin and Ruth Meinzen-Dick A4NH Gender-Nutrition Methods Workshop December 6-7, Nairobi, Kenya
  2. 2. OVERVIEW • Sampling: whom to interview as a key informant • Technique: how to interview key informants
  3. 3. KII FG Village record HH survey Indiv survey Antrhopom etry Nutrition Diet diversity X Stunting x Program design X Ag production x Market access x x x X
  4. 4. SAMPLING • Who are Key Informants? – Specialized knowledge • About programs (government officials, program staff) • About context (local government, local leaders) • One person who can answer for many (efficiency) – Influential opinions – Gatekeepers • Consider how “courtesy calls” can become KII
  5. 5. SAMPLE BIAS • Key Informants often shape the research questions, so be aware of – Elite capture, “official” story line – Gender bias: are there knowledgeable women you are missing? • Be aware that KII gives you their perspective, not necessarily an abstract “truth” • What are they telling you (and what are they not telling you)?
  6. 6. KII INFO FOR GENDER & NUTRITION • Perceptions of gender roles • Perceptions of nutrition • What they are trying to do in their programs or communities
  7. 7. ETHICAL CONSIDERATIONS • Official IRB standards of anonymity are higher for standard surveys than for KII of officials • Release of KII data (and even some reports based on KII) can ruin careers of KII, put them in jeopardy • Journalism vs research
  8. 8. INTERVIEW PRINCIPLES • The informational interview is a conversation with a purpose. It needs to combine both social and professional elements. • At the start, take time for a greeting and offer an explanation of the purpose of your interview. • Express ignorance. Show respect. The purpose of the interview is for you to learn from the informant. TRY TO MOVE BEYOND STEROTYPES 8
  9. 9. CONDUCT OF INTERVIEWS • Have key questions/information needs in mind, but also be ready to follow up, probe deeper. • Watch body language, areas of discomfort. • Recording options: trade-offs between complete recording and comfort of respondent – Voice recording – Computer notes – Hand notes – Memory (written up shortly thereafter)
  10. 10. CONDUCTING INTERVIEWS ON GENDER • Context: Women and men interviewees may respond differently to women or men interviewers. Married women may respond differently when interviewed alone or with her husband; Married men may respond differently when interviewed along or with his wife/wives. Both may respond differently when alone or with others. • Content: Gendered access to information means different respondents may tell different stories – both may be correct. 10
  11. 11. ASKING QUESTIONS • Collect/check basic information. Open-ended questions: • Descriptive questions are broad and general and allow people to describe their experiences and their daily activities, e.g., “Tell me about a typical day.” • Structural questions explore responses to descriptive questions. They are used to understand how the respondent organizes knowledge. 11
  12. 12. DURING THE INTERVIEW • Avoid asking the informant questions that make him or her do the analytical work for you. • Instead of asking, “What do you mean that it is “too hard” to find workers at planting time?” you might ask, “What efforts did you take to find workers at planting time?” or “Give me an example of what you did to find workers.” • Avoid asking multi-part questions, but do follow up if answers are not clear. 12
  13. 13. ENDING THE INTERVIEW • At the end of the interview, briefly summarize the main points to check that you have understood the interviewee’s position. • Ask if the informant has questions for you. 13

×