NAME                  STUDENT IDSITI AISHAH BINTI MOHD FOAD            2011914227NOR ASYIKIN BINTI RAMLEE               20...
Product Category    Existing             NewLINE EXTENSIONS   BRAND EXTENSIONS   Existing                                 ...
•    A product line extension is the use of an    established product’s brand name for a    new item in the same product c...
   To serve different customer needs or market    segments while taking advantage of the    widespread name recognition o...
Brand extension is using the leverage of awell known brand name in one category tolaunch a new product in a differentcateg...
   It is a new product.   It should use a well known brand.   The brand should have leverage with    customers of the n...
  To introduce new a new brand name in   the existing or same product  May create confusions because they do   not know ...
Petron rebrands Esso/Mobil stations inMalaysia August last year, ExxonMobil, owner of Esso  and Mobil brands agreed to se...
•   A new product development can be about    enhancing, and upgrading the previous existed    product.•    A product prod...
   New product can be innovative, creative and rare.   Examples:              El Sajjadah              Eraser.max by    ...
•   New product can be a                          Xperia X1    reborn from the previous                      An old basic ...
Branding strategy
Branding strategy
Branding strategy
Branding strategy
Branding strategy
Branding strategy
Branding strategy
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Branding strategy

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Branding strategy

  1. 1. NAME STUDENT IDSITI AISHAH BINTI MOHD FOAD 2011914227NOR ASYIKIN BINTI RAMLEE 2011529855NUR AZEERA BINTI ISMAIL 2011502559MUHAMAD AMIRUL AIZAT BIN MOHD. SAHID 2012816236
  2. 2. Product Category Existing NewLINE EXTENSIONS BRAND EXTENSIONS Existing Brand Name MULTI-BRAND NEW BRAND New
  3. 3. • A product line extension is the use of an established product’s brand name for a new item in the same product category.• Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients and package size.
  4. 4.  To serve different customer needs or market segments while taking advantage of the widespread name recognition of the original brand.
  5. 5. Brand extension is using the leverage of awell known brand name in one category tolaunch a new product in a differentcategory
  6. 6.  It is a new product. It should use a well known brand. The brand should have leverage with customers of the new category.
  7. 7.  To introduce new a new brand name in the existing or same product  May create confusions because they do not know from which brand the product is originated.  Advantages :a) To gain more shelf spaceb) To offer more brands
  8. 8. Petron rebrands Esso/Mobil stations inMalaysia August last year, ExxonMobil, owner of Esso and Mobil brands agreed to sell its interest in three businesses operating in the Malaysian downstream petroleum sector to San Miguel Corporation of the Philippines. Petron Corporation is the largest oil refining and marketing company in the Philippines, and is majority owned by beverage maker San Miguel
  9. 9. • A new product development can be about enhancing, and upgrading the previous existed product.• A product produced by an established company with the reason to pull up the company from other failing product.• New product can also be a new diversion from the company.
  10. 10.  New product can be innovative, creative and rare. Examples: El Sajjadah Eraser.max by a Muslim prayer rug by Soner Papermate Ozenc, lights up when pointed -an erasable ball pen. toward Mecca.
  11. 11. • New product can be a Xperia X1 reborn from the previous An old basic Window product by the company Mobile Smartphone with a whole new features. – Example: • the rusty Sony Ericsson Xperia line receive the new vivid beautiful images technology (Sony BRAVIA Engine 2) developed by Sony itself in almost all of the Xperia model. Sony Experia Acro S A water/dust/pressure proof dual core android device by Sony.

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