B2B Social Media Marketing Using Social Media To Generate Sales Leads For Your B2B Company
What is B2B?Business-to-Business (B2B) means companies who sell their products and services to other companies.
What is B2C?Business-to-Consumers (B2C) means companies who sell their products and services to consumers.
B2B Marketing vs. B2C Marketing B2C Marketing B2B Marketing Maximize value of Maximize value of transaction the relationship Large target market Small target market Short sales cycle Long sales cycle Brand identity Brand identity through repetition & through personal imagery relationship Emotional buying Rational buying decision based on decision based on status, desire, price business value
B2B Social Media Marketing Many B2B companies are making the mistake of marketing themselves on social media as if they were a B2C company. Just like there is a difference in marketing and customer acquisition between a restaurant and your B2B company, theres a difference in between B2B & B2C social media marketing
How Is B2B Social Media Marketing Different from B2C Social Media Marketing? B2B B2C Platform – LinkedIn Platform – Focus on focus; target specific Facebook to spread industries, message as far as companies, & execs. possible ROI – Number & ROI – Focused on quality of qualified PR & branding sales leads Strategy – Focused on Strategy – Thought PR & branding leader positioning
Does B2B Social Media Marketing REALLY Work? 57% of B2B companies have acquired a lead through this platform 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook when it comes to lead generation Visitors from a Company Profile Page spend average of 10 minutes on a company website.
Does B2B Social Media Marketing REALLY Work? 1 in 3 visitors from a Group filled out a form on the website Group members are more likely to sign up for a webinar 100% of Fortune 500 company executives have profiles
Does B2B Social Media Marketing REALLY Work? 72% of B2B companies who blog on a weekly basis have acquired a customer B2B companies that blog generate 67% more leads than companies that do not. B2B companies that blog generate 55% more web traffic versus companies that do not.
Does B2B Social Media Marketing REALLY Work? 34% of B2B marketers have generated leads 41% of B2B companies have acquired customers through this platform
Measuring B2B Social Media Marketing Results Leads - Quantify the amount of leads driventhrough social media as well as quality of leads Website - Use analytics to measure stats suchas amount of traffic driven from social mediasites Social Media Audience - Growth in your socialmedia audience means more eyeballs arefocused on your B2B company
Case Studies Canadian-based supply chain management company Blogs – Used to position company as thought leader & aggregate industry content for potential & current customers Videos – By using humor, able to show human side of the company. Results – 270% increase in web traffic & 320% increase in the number of leads
Case Studies Networking-equipment testing system provider LinkedIn – A group was created to discuss industry topics with customers and peers. Blog – Used to break industry stories Twitter – Targeted & frequent posts to niche audience Results – Contributes 75% of site traffic and 55% of sales leads.
Case Studies Manufacturer of electric-related field products Blog – Commentary on industry topics, interview industry leaders, links to “must read” articles Twitter & Facebook – Establish connections with media and industry players Results – Increased site traffic 70%, doubling of product submissions, creation of 5 new products, 4 products in production phase
Case Studies Internet trading platform for the shipping industry Blog – Opinion pieces on shipping industry LinkedIn – Create company sponsored group; engage with industry realted groups Twitter – Use to promote news feed from website Results – Website traffic increased 59%; number of sales leads increased by 400%
Conclusion B2B companies should utilize a B2B social media strategy, not a B2C social media strategy B2B social media marketing can increase the number of qualified sales leads There are already many B2B companies successfully utilizing B2B social media marketing
We Are After Interactive Dallas-based B2B social media agency Services: o B2B Social media management o B2B Social media consulting o B2B Social media ad campaigns Clients across the U.S. Experienced team of B2B social media marketers, researchers, bloggers / writers
Contact Us After Interactive www.afterinteractive.comwww.linkedin.com/company/After-Interactive www.twitter.com/AfterInteract www.facebook.com/AfterInteractive www.afterinteractive.com/category/blog 888-559-8680
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