B2B Social Media Marketing              Using Social Media To               Generate Sales Leads              For Your B2B...
What is B2B?Business-to-Business (B2B) means companies who sell their products and services to other companies.
What is B2C?Business-to-Consumers (B2C) means companies who sell their products and services to consumers.
B2B Marketing vs. B2C Marketing                                B2C Marketing     B2B Marketing                           ...
B2B Social Media Marketing    Many B2B companies are making the mistake    of marketing themselves on social media as if ...
How Is B2B Social Media        Marketing Different from B2C         Social Media Marketing?            B2B                ...
Does B2B Social Media Marketing       REALLY Work?    57% of B2B companies have acquired a lead    through this platform...
Does B2B Social Media Marketing       REALLY Work?    1 in 3 visitors from a Group filled out a form on    the website  ...
Does B2B Social Media Marketing       REALLY Work?    72% of B2B companies who blog on a weekly    basis have acquired a ...
Does B2B Social Media Marketing       REALLY Work?    34% of B2B marketers have generated leads    41% of B2B companies ...
Measuring B2B Social Media        Marketing Results Leads - Quantify the amount of leads driventhrough social media as we...
Case Studies    Canadian-based supply chain management    company    Blogs – Used to position company as thought    lead...
Case Studies    Networking-equipment testing system provider    LinkedIn – A group was created to discuss    industry to...
Case Studies    Manufacturer of electric-related field products    Blog – Commentary on industry topics,    interview in...
Case Studies    Internet trading platform for the shipping    industry    Blog – Opinion pieces on shipping industry   ...
Conclusion    B2B companies should utilize a B2B social    media strategy, not a B2C social media    strategy    B2B soc...
We Are After Interactive    Dallas-based B2B social media agency    Services:    o        B2B Social media management   ...
Contact Us            After Interactive         www.afterinteractive.comwww.linkedin.com/company/After-Interactive       w...
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B2B Social Media Marketing

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B2B social media marketing, if done correctly, is a great way for your company to find new sales leads and increase your business's visibility.

Published in: Business, News & Politics

B2B Social Media Marketing

  1. 1. B2B Social Media Marketing Using Social Media To Generate Sales Leads For Your B2B Company
  2. 2. What is B2B?Business-to-Business (B2B) means companies who sell their products and services to other companies.
  3. 3. What is B2C?Business-to-Consumers (B2C) means companies who sell their products and services to consumers.
  4. 4. B2B Marketing vs. B2C Marketing B2C Marketing B2B Marketing  Maximize value of Maximize value of transaction the relationship  Large target market Small target market  Short sales cycle Long sales cycle  Brand identity Brand identity through repetition & through personal imagery relationship  Emotional buying Rational buying decision based on decision based on status, desire, price business value
  5. 5. B2B Social Media Marketing Many B2B companies are making the mistake of marketing themselves on social media as if they were a B2C company. Just like there is a difference in marketing and customer acquisition between a restaurant and your B2B company, theres a difference in between B2B & B2C social media marketing
  6. 6. How Is B2B Social Media Marketing Different from B2C Social Media Marketing? B2B B2C Platform – LinkedIn  Platform – Focus on focus; target specific Facebook to spread industries, message as far as companies, & execs. possible ROI – Number &  ROI – Focused on quality of qualified PR & branding sales leads Strategy – Focused on Strategy – Thought PR & branding leader positioning
  7. 7. Does B2B Social Media Marketing REALLY Work? 57% of B2B companies have acquired a lead through this platform 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook when it comes to lead generation Visitors from a Company Profile Page spend average of 10 minutes on a company website.
  8. 8. Does B2B Social Media Marketing REALLY Work? 1 in 3 visitors from a Group filled out a form on the website Group members are more likely to sign up for a webinar 100% of Fortune 500 company executives have profiles
  9. 9. Does B2B Social Media Marketing REALLY Work? 72% of B2B companies who blog on a weekly basis have acquired a customer B2B companies that blog generate 67% more leads than companies that do not. B2B companies that blog generate 55% more web traffic versus companies that do not.
  10. 10. Does B2B Social Media Marketing REALLY Work? 34% of B2B marketers have generated leads 41% of B2B companies have acquired customers through this platform
  11. 11. Measuring B2B Social Media Marketing Results Leads - Quantify the amount of leads driventhrough social media as well as quality of leads Website - Use analytics to measure stats suchas amount of traffic driven from social mediasites Social Media Audience - Growth in your socialmedia audience means more eyeballs arefocused on your B2B company
  12. 12. Case Studies Canadian-based supply chain management company Blogs – Used to position company as thought leader & aggregate industry content for potential & current customers Videos – By using humor, able to show human side of the company. Results – 270% increase in web traffic & 320% increase in the number of leads
  13. 13. Case Studies Networking-equipment testing system provider LinkedIn – A group was created to discuss industry topics with customers and peers. Blog – Used to break industry stories Twitter – Targeted & frequent posts to niche audience Results – Contributes 75% of site traffic and 55% of sales leads.
  14. 14. Case Studies Manufacturer of electric-related field products Blog – Commentary on industry topics, interview industry leaders, links to “must read” articles Twitter & Facebook – Establish connections with media and industry players Results – Increased site traffic 70%, doubling of product submissions, creation of 5 new products, 4 products in production phase
  15. 15. Case Studies Internet trading platform for the shipping industry Blog – Opinion pieces on shipping industry LinkedIn – Create company sponsored group; engage with industry realted groups Twitter – Use to promote news feed from website Results – Website traffic increased 59%; number of sales leads increased by 400%
  16. 16. Conclusion B2B companies should utilize a B2B social media strategy, not a B2C social media strategy B2B social media marketing can increase the number of qualified sales leads There are already many B2B companies successfully utilizing B2B social media marketing
  17. 17. We Are After Interactive Dallas-based B2B social media agency Services: o B2B Social media management o B2B Social media consulting o B2B Social media ad campaigns Clients across the U.S. Experienced team of B2B social media marketers, researchers, bloggers / writers
  18. 18. Contact Us After Interactive www.afterinteractive.comwww.linkedin.com/company/After-Interactive www.twitter.com/AfterInteract www.facebook.com/AfterInteractive www.afterinteractive.com/category/blog 888-559-8680
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