Instagram social media marketing prespectiveDocument Transcript
Afsheen KhanINSTAGRAMA Friendly Social Photography NetworkInstagram is a free photo sharing application that allows users to take photos, apply a filter, and share iton the service or a variety of other social networking services, including Facebook, Twitter, Foursquare,Tumblr, Flickr, and Posterous. The application is compatible with any iPhone, iPad or iPod Touch runningiOS 3.1.2 or above or any Android device running Android 2.2 or above.Benefits of using Instagram for businesses: Get likes in seconds from people around the world Create worldwide connections, tags connect the peopleof same interest in seconds Availability of advance filters enables your followers tobe creative and shoot like a pro Businesses can even create sales leads for theirproducts through InstagramPopularity: 30+ million uses inless than 2 years, in first 9months - 150 million photos,Took flickers 2 years to reach100-million photo milestone.
Afsheen KhanThe kind of businesses, which are using Instagram as a social media tool and have gained influencethrough sharing photos on InstagramBrands (Footwear, apparels, bikes and cars, accessories), Electronics (Mobile phones, LCDs),NGOs,Public Figures, Media agencies, Online businesses, Services ( Aviation, telecom)
B2B companies that are effectively utilizing Instagram as a component of their social medefforts:are effectively utilizing Instagram as a component of their social medAfsheen Khanare effectively utilizing Instagram as a component of their social media marketing
Afsheen KhanCREATE AN ACCOUNTStep 1: Go to the application and download free Instagram applicationStep 2: Enter the Instagram application and click Sign UpStep 3: Enter your personal detail and press “Done”Step 4: Choose friends to connect with by clicking on the option listed. For example connect friendsfrom Facebook, twitter etc.Step 5: Pick friends from Facebook or twitter and start followingStep 6: If interested choose the most suggested/popular users to followStep 7: Use search names and usernames option to find profiles on InstagramThe moment you start using Instagram, you would get the following options: Home feed, popularphotos, Take/share photo, News, Settings
Elements for Business Profile Management Photos: Shows total number of photos uploaded by you.For business profile, it is strongly recommended to set the photo privacy to public. Hence,everyone can see the images shared by you. Followers: Total number of users followingShare your Instagram profile URL on other social media accounts. The incfollowers is a true parameter to measure your business profile popularity. Following: The number of users Photo Map: Shows photos tagged in a map, Add locations with each picture you upload Add a Bio, that describes about your company/business/brand Add correct private Info like Email id, Mobile no, Gender Add a website link or blog link to your profile User Name : Any user can search you on Instagram through your user nameusername similar to your facebook and twitter usernamesrofile Management on InstagramPhotos: Shows total number of photos uploaded by you.For business profile, it is strongly recommended to set the photo privacy to public. Hence,everyone can see the images shared by you.number of users following youShare your Instagram profile URL on other social media accounts. The increasing number offollowers is a true parameter to measure your business profile popularity.Following: The number of users you are followingPhoto Map: Shows photos tagged in a map, Add locations with each picture you uploadabout your company/business/brandAdd correct private Info like Email id, Mobile no, GenderAdd a website link or blog link to your profileUser Name : Any user can search you on Instagram through your user name, you should add aacebook and twitter usernamesAfsheen KhanFor business profile, it is strongly recommended to set the photo privacy to public. Hence,reasing number ofPhoto Map: Shows photos tagged in a map, Add locations with each picture you uploadyou should add a
Afsheen KhanBusinesses should keep in mind below mentioned goals while using Instagram as a social media tool: Promote Transparency: Allow your Instagram account to tell “behind the scenes” stories of yourbrand or company. This enables your customers to develop credibility on your brand orproducts. The goal of companies is to find valuable, compelling, or entertaining images to sharewith their audience like merchandise, celebrations, events, employee’s goodwill and greatangles with close ups of your product Engage & interact: Create user engagement by promoting interactions with followers. This canbe done by replying to the comments of followers with a “@” tag and Thank followers for likeand comment. Use Hash tags to join conversation: Hash tags are a hyperlinked word that aggregates photointo a batch. Continue to use a unique hash tag for your brand and in time, users may start touse this hash tag in their own content related to your brand. The more users you can encourageto use the hash tag, the better. Post Frequency: Consistently share quality content to enthrall followers and gain new followers. Sharingo Pictures along with the caption can be shared directly on Facebook, Twitter, Flicker throughInstagramo Tag locations to the picturesShare photo on multiple social media accounts ofyour business. You can on/off the automatic photoshare for a particular account
Afsheen KhanHow to promote your business on Instagram Photo Contest: Arrange photo contests to increase user engagement and it is suggested to usebrand-specific hash tag for the contest. Instagram photo contests are worth the time and effortbecause they give an incentive for users to share better content and allow brands to reuse it. Feature your privileged customers: Make your customers feel special by asking them to sharetheir experiences with brand/product/service in the form of photos. The best photos would beshared on the business profile. Feature your upcoming products: Use instagram to inform your customers about the existing orupcoming products of your company. Show uses of your products: Educate followers Share pictures depicting the multiple uses ofyour company’s product. Latest event pictures: Share event or celebration picture. Discounts and promo deals: Educate users about the discounts, schemes and promo dealsthrough photos of the deals. Store Photos: Everybody likes to be the first to know… Make your Instagram followers feelspecial and give them exclusive previews of products and services, or virtual tours of your newstores, production facilities or offices in the making.
Afsheen KhanHow to increase followers on Instagram Use Hash tags: For example, if you take a picture of the Eiffel Tower, include "#paris" or"#eiffeltower" in the description and anyone looking for photos taken in Paris will be able to findyour picture. However, do not overuse them in your photo’s descriptions. Use popular hash tags: Here is a list of Top twenty hash tags on Instagram, that can be used1. #love2. #instagood3. #me4. #tbt5. #cute6. #photooftheday7. #tweegram8. #beautiful9. #instadaily10. #summer11. #instagramhub12. #follow13. #iphoneonly14. #igdaily15. #bestoftheday16. #instamood17. #iphonesia18. #picoftheday19. #igers20. #girl Use popular filters : Here are the 10 most popular filters you can use:1. Normal2. Earlybird3. X-Proll4. Hefe5. Rise
Afsheen Khan6. Valencia7. Amaro8. Brannan9. Lomo-fi10. HudsonPhoto Filters available on Instagram Integrate other social media accounts (facebook, twitter, flickr etc.) with instagram Geotag your photos Follow and compliment other users: Follow “Suggested Users” by selecting “Find Friends” >”Suggested Users”. Make a Public Profile: From the settings page, under Privacy,, make sure the "photos areprivate" toggle is set to OFF. This allows other Instagram users to follow you and view yourphotos without your authorization. Install an Instagram Badge on Your Website: Badges, which you can use to link to and promoteyour web profile
Measurement & AnalysisAs there is no in-built analytic tool to measure the performance of your business instagramhowever you can check the performance Posted photos in a week/mon Followers increased in a week/month Likes received Comments received Check Google Analytics to check the total visits from InstagramInstagram insightbuilt analytic tool to measure the performance of your business instagramperformance of your Instagram profile through:Posted photos in a week/monthFollowers increased in a week/monthCheck Google Analytics to check the total visits from InstagramAfsheen Khanbuilt analytic tool to measure the performance of your business instagram profile,